B2B eCommerce Strategy & Consulting
We help manufacturers and distributors plan, launch, and grow their B2B commerce operations — with the perspective of someone who has run them from the inside.
We work with manufacturers and distributors to build B2B commerce strategies that connect to commercial outcomes — not slide decks that sit in a drawer.
Central to our process is acquisition, reengagement, and retention.
Our strategy work covers platform consolidation, data architecture (ERP → PIM → storefront), B2B buyer journey mapping, multi-market expansion, and AI readiness. We focus on the decisions that determine whether a digital channel generates revenue or creates overhead. Every strategy engagement is grounded in operator experience — 18+ years of running B2B commerce operations from the inside, not just advising on them.
We specialize in manufacturers and distributors. We also offer platform integration, Akeneo PIM implementation, and AI-powered commerce strategy — same team, one roadmap.
Rudy Abitbol, who spent 8+ years running B2B commerce operations — managing teams, P&Ls, and ERP ecosystems — before founding the agency.
Four areas of focus.
Digital Transformation
- Define strategic digital vision aligned with business goals
- Map current state and future state across people, process, and platforms
- Automate repetitive workflows to reduce cost and manual effort
- Use analytics to prioritize initiatives with highest ROI
- Align internal stakeholders across operations, sales, marketing, and IT
Digital Design
- Design high-converting UI/UX based on customer data and best practices
- Create CMS-ready prototypes optimized for Shopify Plus themes and Liquid
- Optimize design for mobile performance and speed
- Build flexible components for landing pages, promotions, and product storytelling
- Ensure brand consistency across front-end touchpoints
Email Marketing
- Set up Klaviyo flows for abandoned cart, welcome series, and winbacks
- Segment lists by customer type, behavior, and lifecycle stage
- Sync HubSpot CRM data with Shopify for unified contact profiles
- Automate lead scoring, deal stage tracking, and follow-up sequences
- Build reporting dashboards to measure engagement and pipeline impact
AI & Agentic Commerce Readiness
- Assess your product data readiness for AI-driven discovery and agentic purchasing (UCP, MCP)
- Develop a Generative Engine Optimization (GEO) strategy so your products surface in AI search results
- Evaluate where AI automation delivers ROI — catalog enrichment, content generation, demand forecasting, customer service
- Build a roadmap for agentic commerce: structured product feeds, checkout integration, and AI agent compatibility
The Four Pillars of B2B Digital Transformation
Every B2B commerce operation runs on four systems. We integrate all four.
ERP
- Database
- Spreadsheets
- Reports
- Manufacturing
- Processes
PIM
Akeneo- Product data quality
- Workflows
- Syndication
- Time to value
- Customer experience
CRM
HubSpot- Sales
- Database
- Management
- Business information
- Leads
Commerce
Shopify Plus- Storefront
- Checkout & payments
- B2B & wholesale
- Order management
- POS & omnichannel
Strategy & Consulting Success Stories
Lumen (part of Sonepar)
How Quebec’s largest electrical distributor achieved 4 consecutive years of double-digit online sales growth.
Read case study
Bicycles Quilicot
How Montreal’s oldest bike shop got an honest eCommerce audit and a clear Magento-to-Shopify Plus migration roadmap.
Read case studyWhat This Means for Your Business
Align digital investment with revenue goals
Strategy tied to P&L, not vanity metrics. Led by an operator who’s run B2B commerce from the inside .
Avoid costly platform mistakes
Independent evaluation before committing to Shopify, Magento, or custom.
Accelerate B2B buyer adoption
Change management and enablement that gets your sales team using the platform.
Build a 3-year digital roadmap
Phased approach from quick wins to full digital transformation. Learn how we work .
Frequently asked questions
What does a B2B eCommerce strategy engagement include?
Discovery interviews with the operators who actually run your business, a current-state audit across ERP / PIM / CRM / Commerce, a reference architecture for your specific stack, and a phased roadmap with payback-sequenced quick wins. Most engagements run 8–12 weeks.
How long does a B2B digital transformation take?
The strategy phase is 8–12 weeks. The full transformation — replatforming, ERP integration, PIM rollout, sales enablement — typically runs 18–30 months in phases. We sequence so every phase ships measurable value before the next begins.
Do you work with companies outside of Canada?
Yes. Headquartered in Montreal, active in the US and France. About 60% of our active engagements are cross-border, with North American manufacturers and European distributors making up most of the book.