B2B eCommerce Strategy & Consulting
We help manufacturers and distributors plan, launch, and grow their B2B commerce operations — with the perspective of someone who has run them from the inside.
Services
Strategy & Consulting
We work with manufacturers and distributors to build B2B commerce strategies that connect to commercial outcomes — not slide decks that sit in a drawer.
Central to our process is acquisition, reengagement, and retention.
Our strategy work covers platform consolidation, data architecture (ERP → PIM → storefront), B2B buyer journey mapping, multi-market expansion, and AI readiness. We focus on the decisions that determine whether a digital channel generates revenue or creates overhead. Every strategy engagement is grounded in operator experience — 18+ years of running B2B commerce operations from the inside, not just advising on them.
Contact usWe specialize in manufacturers and distributors. We also offer platform integration, Akeneo PIM implementation, and AI-powered commerce strategy—same team, one roadmap.
Digital Transformation
- Define strategic digital vision aligned with business goals
- Map current state and future state across people, process, and platforms
- Automate repetitive workflows to reduce cost and manual effort
- Use analytics to prioritize initiatives with highest ROI
- Align internal stakeholders across operations, sales, marketing, and IT
Digital Design
- Design high-converting UI/UX based on customer data and best practices
- Create CMS-ready prototypes optimized for Shopify Plus themes and Liquid
- Optimize design for mobile performance and speed
- Build flexible components for landing pages, promotions, and product storytelling
- Ensure brand consistency across front-end touchpoints
Email Marketing
- Set up Klaviyo flows for abandoned cart, welcome series, and winbacks
- Segment lists by customer type, behavior, and lifecycle stage
- Sync HubSpot CRM data with Shopify for unified contact profiles
- Automate lead scoring, deal stage tracking, and follow-up sequences
- Build reporting dashboards to measure engagement and pipeline impact
AI & Agentic Commerce Readiness
- Assess your product data readiness for AI-driven discovery and agentic purchasing (UCP, MCP)
- Develop a Generative Engine Optimization (GEO) strategy so your products surface in AI search results
- Evaluate where AI automation delivers ROI — catalog enrichment, content generation, demand forecasting, customer service
- Build a roadmap for agentic commerce: structured product feeds, checkout integration, and AI agent compatibility
The Power Stack
The Four Pillars of B2B Digital Transformation
Every B2B commerce operation runs on four systems. We integrate all four.
ERP
- Database
- Spreadsheets
- Reports
- Manufacturing
- Processes
Business efficiency
How we produce
PIM Akeneo
- Product data quality
- Workflows
- Syndication
- Time to value
- Customer experience
Business knowledge efficiency
Product experience
CRM HubSpot
- Sales
- Database
- Management
- Business information
- Leads
Customer efficiency
How we sell
Commerce Shopify Plus
- Storefront
- Checkout & payments
- B2B & wholesale
- Order management
- POS & omnichannel
Transaction efficiency
How we transact
Case studies
Strategy & Consulting Success Stories
All Case Studies
What This Means for Your Business
- Align digital investment with revenue goals Strategy tied to P&L, not vanity metrics. Led by an operator who's run B2B commerce from the inside.
- Avoid costly platform mistakes Independent evaluation before committing to Shopify, Magento, or custom.
- Accelerate B2B buyer adoption Change management and enablement that gets your sales team using the platform.
- Build a 3-year digital roadmap Phased approach from quick wins to full digital transformation. Learn how we work.