Rudy
Abitbol.
B2B eCommerce consultant. Operators, not integrators.
Shopify Plus · Akeneo PIM · ERP Integration · AI-powered commerce — for manufacturers and distributors across Canada, the United States, and France.
- International B2B commerce speaker
- Forbes Agency Council Member
- MasterB2B Nexus Executive Advisor
- Operator-led B2B commerce · 18+ years
Four years of these. Lumen (part of Sonepar).
I've been on your side of the table.
Most B2B eCommerce consultants have only ever been on the agency side. I've been on both. As a senior commerce leader at multiple manufacturers and distributors, I ran the operations from the inside — managing teams of up to 40 people, digital budgets of up to $8M, and full commerce ecosystems from ERP to storefront.
I know what it takes to get internal buy-in, manage ERP integrations that nobody wants to touch, and convince a sales team that a digital channel won't replace them. That operator experience is what I bring to every engagement.
Four consecutive years of double-digit online growth at Lumen (part of Sonepar) — one of the world's largest electrical distribution groups.
Operator-led.
AI-first.
I founded Human After All to help mid-market manufacturers and distributors modernize B2B commerce — with the perspective of someone who has actually run them. The technology is the easy part. The organizational change is where projects succeed or fail.
Shopify Plus B2B
Implementation, configuration, and the operational decisions that determine whether a wholesale store ships revenue or overhead.
Akeneo PIM & ERP integration
Catalog architecture, attribute strategy, and the integration plumbing that lets SAP, NetSuite, Dynamics, Tecsys, and Odoo speak fluent Shopify.
AI-first commerce
GEO, agentic checkout readiness, product-data infrastructure for the agentic commerce layer. Not bolted on — baked into how every engagement is scoped.
AI is not new to me.
I started writing about AI in eCommerce in 2018 — for Forbes. Since then I've deployed it in production: AI-powered product enrichment that cut time-to-market by 40%, generative content workflows across every PIM engagement, agentic coding tools that move implementation timelines from quarters to weeks.
Google's Universal Commerce Protocol, OpenAI's Instant Checkout, Microsoft Copilot Checkout via Shopify — agentic commerce is happening now. If your product data isn't structured for AI discovery, your products don't exist in the agentic layer. That's the conversation I'm having with every client.
I keep that edge current — completing Anthropic's official Claude and AI fluency training, and building with AI-native development tools daily across client engagements.
First Forbes piece on AI in eCommerce.
AI-powered PIM enrichment in production — −40% time-to-market.
B2B Online Chicago keynote on data-driven B2B.
Generative AI rolled into every Akeneo engagement.
Agentic commerce talks across Paris, Chicago, San Diego.
GEO + UCP readiness audits for distributors.
Names that you recognize.
Direct operator and consulting work — plus enterprise programs contributed to through partners — for brands where product-data quality and integration discipline decide whether digital generates revenue or overhead.
See Rudy's speaking and writing at rudyabitbol.com.
Rudy speaks internationally on B2B and AI commerce, and writes weekly field notes from active engagements.
Credentials & recognition.
- 2017–2019 Forbes Agency Council Member
- Present MasterB2B Nexus Executive Advisor
- 2019– FrenchFounders Member
No pitch deck.
Just a conversation.
Bring us your B2B commerce challenge and we'll tell you straight whether we're the right operators to solve it.