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Shopify Just Connected Millions of Merchants to ChatGPT, Gemini, and Copilot
Shopify launched Agentic Storefronts — merchants sell directly inside ChatGPT, Gemini, and Copilot. B2B distributors are excluded unless they run hybrid B2B/D2C on Shopify Plus.
I gave an #AI agent my SSH keys and let it code on a live…
I gave an #AI agent my SSH keys and let it code on a live test site.
2026's Biggest AI Challenge Isn't What You Think
MIT dropped a stat last year that got everyone talking: 95% of generative AI pilots are failing.
1P vs 3P on Amazon: What B2B Teams Miss
Selling on Amazon is no longer a B2C conversation.
Why Most B2B Leaders Still Get Digital Growth Wrong
Everyone wants “digital transformation.” Few can explain what that actually means when your business runs on ERP, margin pressure, and 50-year-old customer habits.
Manufacturers Feed the Brain. Distributors Power the Hands.
When Apple launched the App Store in 2008, nobody knew it would reshape everything. They just knew something felt different.
AI in B2B: From Data Chaos to Differentiation
Most #B2B leaders are asking the wrong AI question. It’s not "How do we use AI to cut costs?" It’s "Do we have the data foundation to let AI create advantage?"
If AI Doesn’t Trust Your Brand, Neither Will Your Buyers
In B2B, we’ve spent years investing in better platforms, better UX, better funnels. But the real moment of truth is shifting upstream. Before the first pageview. Before the branded search.
B2B Connect 2025 Recap: What B2B Self-Serve Actually Looks Like in the Field
Just got back from my first trip to California—San Diego for #B2BConnect2025.
Why I Bet on a Blended Storefront — And Why It’s Fueling B2B Growth
In B2B eCommerce, the pressure to “go composable” or split B2B from DTC is louder than ever. But sometimes the smartest move isn’t two storefronts — it’s one, built to adapt.
Takeaway #1 B2B Online Chicago: Aligning KPIs with Business Goals
In my experience, KPIs should function as a steering wheel—guiding decisions, not just reporting outcomes. Yet, many organizations are overwhelmed by dashboards filled with vanity metrics, siloed data…
Your Next Buyer Might Never Visit Your Site
Why AI-first shopping is rewriting how decisions are made—and where you show up.
Hudson’s Bay Didn’t Fail at eCommerce—They Misunderstood the Assignment
I’ll be honest—this one hits differently. HBC isn’t just a brand. It’s part of Canadian retail history. A 354-year-old icon that outlived empires. And now, suddenly... it’s gone silent online. The <a href="/strategy-consulting/">digital strategy</a> lesson here matters for every B2B operator.
AI Agents: B2B's Next Profit Driver
Traditional automation follows predetermined rules—IF this, THEN that. AI agents, however, operate on a fundamentally different principle. They combine machine learning capabilities with specialized d…
Amazon's Lost Bet: The High Cost for Quebec
The Economic Fallout
Transforming B2B Pricing: A Journey from Complexity to Clarity
When implementing a B2B eCommerce platform, pricing often emerges as one of the most significant roadblocks. It’s not just about plugging in numbers—it’s about aligning systems, strategies, and custom…
Québec's Path Forward in B2B eCommerce
At the recent RDVeCOMMERCE , I joined Novatize and a group of innovative companies that are working on #B2BeCommerce <a href="/platform-integration/">integration</a>. Our discussions delved into crucial challenges and opportunities for B…
Quebec's Law 25: What B2B eCommerce Teams Need to Know
A practical guide to Quebec’s privacy law for B2B eCommerce businesses — what it requires, how it compares to GDPR, and what you need to configure on Shopify Plus.
Control Your SaaS Costs: A Practical Guide for #B2B eCommerce
SaaS costs in eCommerce have surged in recent years, driven by several factors:
Resisting the Temu Disruption: What Canadian Brands can Learn from Zara’s Premium Strategy
The meteoric rise of Chinese e-commerce giants like SHEIN and Temu has sent shockwaves through the industry. Their ability to offer low prices has lured consumers away from traditional brands, leaving…
The problem with the Sephora Kids Trend
The recent surge in interest in the #SephoraKids trend has been a fascinating phenomenon to observe. On the one hand, it highlights SEPHORA exceptional ability to cultivate customer loyalty and e-comm…
Amazon's Impact on B2B eCommerce: Key Trends to Watch in 2024.
The Impact of Amazon's Rufus on Shoppers and Vendors Alike
Amazon.com has unveiled Rufus, an innovative artificial intelligence assistant designed to revolutionize how shoppers find products online. Rufus aims to guide users to the perfect items, whether in t…
eCommerce SEO: Winning Strategies for Google SGE
The introduction of Google's Search Generative Experience (SGE) represents a pivotal shift in how ecommerce businesses approach their SEO strategies.
GenAI x B2B eCommerce: Efficiency and Insights
As we venture into 2024, despite economic headwinds, one thing remains clear: the transformative wave of Generative AI (GenAI) in B2B eCommerce is not just a trend; it's a revolution. This technology …
The Disconnect in Retail
When Brand Visibility Undermines In-Store Experience and Loyalty.
Size shouldn't matter: B2B eCommerce for Large Deals
Gone are the days when eCommerce was only seen as beneficial for more minor, long-tail orders in the B2B.
AI Commoditization: The Hidden Edge in B2B Ecommerce
Artificial Intelligence (AI) has become a cornerstone in the B2B eCommerce domain, shifting from a novelty to a commodity. While it's tempting to view AI as just another tool, its true potential lies …
The latest trends of B2B Content
As the digital landscape evolves, B2B companies must adapt their content strategies to stay competitive and relevant. A recent report by Forrester highlights key trends that are shaping the future of …
Mastering the Art of Pricing: Strategies for Boosting Profits and Customer Loyalty
Customer acquisition is often prioritized when companies consider growth, but it's pricing that has the greatest impact on the success of your business.