18+ years operating B2B commerce · Shopify Partner · Akeneo Certified
Shopify Plus implementations, Akeneo PIM, ERP integration, and AI-powered commerce transformation. Built by a team that has run these operations from the inside.
Services
Replatform from Magento, custom builds, or legacy systems to Shopify Plus. Full B2B setup: company accounts, catalogs, net terms, and checkout customization. Migration with SEO preservation and zero-downtime cutover.
Strategy & Consulting →Integrate Shopify Plus with your ERP, PIM, and CRM. We connect SAP, NetSuite, Dynamics, Tecsys, Akeneo, HubSpot, and more — through Patchworks iPaaS or custom API connectors.
Platform & Integration →Optimize performance, measure what matters, and scale into new channels. B2B analytics, AI-powered catalog enrichment, Generative Engine Optimization, and conversion rate optimization.
Measure & Optimize →Proof
Four distinct buyer experiences on Shopify Plus — consumers, schools, enterprises, and corporate programs — replacing a one-size-fits-all custom build.
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4 consecutive years of double-digit online growth for Quebec's largest electrical distributor. Digital became the default B2B ordering channel.
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Enterprise Akeneo PIM implementation across North America — bringing product data governance to a global tire manufacturer's catalog of thousands of SKUs.
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Two storefronts from scratch — a D2C Shopify store for consumers and a B2B platform for naturopaths with Odoo integration, product protocols, and self-serve wholesale ordering.
Read case study →Adoption & Analytics
Digital order penetration. Customer activation. Rep performance. We build custom dashboards that track the metrics that determine real B2B ROI — not vanity numbers.
Measure & Optimize →
We integrate Shopify Plus with the systems that run your business — ERP, PIM, CRM, and search — through Patchworks iPaaS and custom connectors.
Sync orders, inventory, and pricing with Tecsys, SAP, NetSuite, Microsoft Dynamics, and more.
Centralized product data with Akeneo for consistent B2B and B2C content.
Personalized marketing and sales automation with HubSpot, Klaviyo, and Yotpo.
Enhanced product discovery with Algolia and Bloomreach.
AI agents are already completing purchases inside Google Search, Gemini, and ChatGPT — without the buyer ever visiting your website. Google's Universal Commerce Protocol (UCP), co-developed with Shopify, is making agentic commerce real.
We help manufacturers and distributors prepare for this shift: structuring product data for AI discovery, implementing Generative Engine Optimization (GEO), and building commerce infrastructure that works for both human buyers and AI agents.
If your catalog isn't structured for machine-readable discovery, your products are invisible to the next generation of B2B purchasing. We fix that.
Learn moreWhy Human After All
We are practitioners who run B2B commerce. Unlike traditional agencies that hand off to junior teams, our senior strategists stay involved from strategy to launch. This operator-led approach means decisions are grounded in real-world experience—not theory.
Strategy and implementation in one team
Handoff between strategy and dev
B2B and Shopify Plus specialization
Generalist eCommerce
Long-term partnership and retainers
Project-based engagements only
The Power Stack
Every B2B commerce operation runs on four systems. We integrate all four.
Business efficiency
How we produce
Business knowledge efficiency
Product experience
Customer efficiency
How we sell
Transaction efficiency
How we transact
"Human After All understands and adapts to our market needs, which isn't easy to do."
— Fred Hunter, Operation Director, DTD 2009
Latest articles
Weekly practitioner insights. Shopify Plus & Akeneo.
A16z just put $1.1B behind an AI startup built for industrial distributors. That sentence alone would have been unthinkable two years ago. Industrial distribution was the last sector anyone in Silicon…
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Read moreThe most common objection I hear from CFOs about B2B eCommerce investment: “You’re just moving orders from the phone to the website. That’s not growth. That’s a channel shift.” I used to struggle to a…
Read moreCommon questions about B2B eCommerce, Shopify Plus, and Human After All.