Made digital the default B2B channel.
Quebec's largest electrical distributor (part of Sonepar) needed self-serve ordering that reps and pros would actually adopt. Four consecutive years of double-digit online growth.
growth
digit growth

18+ years operating B2B commerce · Shopify Partner · Akeneo Partner
Shopify Plus implementations, Akeneo PIM, ERP integration, and AI-powered commerce transformation. Built by a team that has run these operations from the inside.
Services
We don't hand off between strategy, build, and growth. The people who scope your B2B are the people who run it.
Replatform from Magento, custom builds, or legacy systems to Shopify Plus. Full B2B setup: company accounts, catalogs, net terms, and checkout customization. Migration with SEO preservation and zero-downtime cutover.
Integrate Shopify Plus with your ERP, PIM, and CRM. We connect SAP, NetSuite, Dynamics, Tecsys, Akeneo, HubSpot, and more — through Patchworks iPaaS or custom API connectors.
Optimize performance, measure what matters, and scale into new channels. B2B analytics, AI-powered catalog enrichment, Generative Engine Optimization, and conversion rate optimization.
Selected work
Different verticals. Different stacks. The same job — make the operator's day-to-day work, then make it scale.
Quebec's largest electrical distributor (part of Sonepar) needed self-serve ordering that reps and pros would actually adopt. Four consecutive years of double-digit online growth.

We replaced a custom Laravel build with a unified Shopify Plus architecture — one platform serving consumers, schools, enterprises, and corporate programs, connected to ServiceCentre ERP.

As Akeneo PIM specialists, we modeled Goodyear's North American tire catalog — product families, attributes, and governance — so every channel pulls clean, complete data.

What clients say
Verified client reviews on Clutch — from the operators we've built for.
"They were very agile with all of the changes we made through the mandate."
"Human After All understands and adapts to our market needs, which isn’t easy to do."
"Human After All’s technical expertise and solution-oriented mindset have been strong throughout the project."
AI-First Commerce
AI agents are already completing purchases inside Google Search, Gemini, and ChatGPT — without the buyer ever visiting your website. Google's Universal Commerce Protocol (UCP), co-developed with Shopify, is making agentic commerce real.
We help manufacturers and distributors prepare for this shift: structuring product data for AI discovery, implementing Generative Engine Optimization (GEO), and building commerce infrastructure that works for both human buyers and AI agents.
If your catalog isn't structured for machine-readable discovery, your products are invisible to the next generation of B2B purchasing. We fix that.
Operator-led
18+ years running B2B catalogs, pricing, and fulfillment — before we ever configured them for a client.
We’ve run B2B catalogs, pricing, and fulfillment ourselves — so the configuration choices come from operating these systems, not just deploying them.
We build on Shopify Plus’s native B2B before reaching for apps. Fewer subscriptions, less to break, lower total cost of ownership.
Replatform, integrate, optimize — the same team across all three. No second-vendor handoff, no lost context.
Founder
FAQ
Common questions about B2B eCommerce, Shopify Plus, and Human After All.
Let's talk
Tell us where you are — on Shopify Plus, migrating to it, or still deciding. We'll map the path and the sequence. No pressure to commit.