Shopify App
B2B Protocol
B2B pricing that works everywhere—online, in-store, and at the POS
Exclusively available to Human After All clients · Public launch on the Shopify App Store Q3 2026
Let’s talkThe problem
You've set up B2B pricing for your Shopify store. Customer-specific price lists, tiered discounts, volume breaks—it all works online. Your wholesale buyers log in, they see their prices, they place orders. Then one of them walks into your showroom. Your Shopify POS shows retail pricing. Your staff scrambles to find the right discount. They check a spreadsheet, call someone, or guess. The customer—who just placed a $12,000 order online last week at their negotiated rate—is now staring at full retail on the screen at your counter. This is not a niche problem. Every distributor and manufacturer running a hybrid B2B/B2C operation on Shopify hits this wall. The online B2B experience is clean. The in-store B2B experience is broken.
What B2B Protocol does
B2B Protocol ensures that your B2B customers get the right price at every touchpoint—not just online.
Account-level pricing at POS
When a B2B customer is identified at your Shopify POS, B2B Protocol pulls their account-specific pricing in real time. No manual lookups. No spreadsheets behind the counter. No "let me check with the office." The price on the screen is the price they negotiated.
Unified pricing logic
One pricing engine across your online store and physical locations. If a customer's price changes in your B2B system, it's reflected everywhere—immediately. No sync delays, no discrepancies between channels.
Customer tagging and identification
B2B Protocol works with Shopify's customer tagging system to identify wholesale accounts at the POS. Staff selects the customer, the app detects their B2B status, and pricing adjusts automatically before the first product is scanned.
Works with your existing B2B setup
Whether you're using Shopify Plus native B2B catalogs or a third-party B2B pricing layer, B2B Protocol integrates with your existing pricing structure and extends it to the POS channel.
Shopify POS Integration
This is the core of B2B Protocol—and the feature that no existing B2B app handles properly. Shopify POS was built for retail. It pulls pricing from the product catalog and applies it uniformly. It does not natively understand that the customer standing at your counter has a negotiated wholesale rate that differs from what's on the shelf. B2B Protocol adds that intelligence to the POS. Here's how it works:
At the counter
Your staff opens an order in Shopify POS and selects (or creates) the customer. B2B Protocol detects the B2B customer tag, retrieves their pricing tier, and applies it to every line item in the cart—before checkout.
Price visibility
Staff sees the adjusted B2B price alongside the retail price, so they can confirm the discount is applied correctly. No guessing, no second-screening with a spreadsheet.
Order attribution
Orders placed through POS with B2B pricing are tagged and attributed correctly in Shopify, so your reporting distinguishes between retail and wholesale transactions—whether they originated online or in-store.
Multi-location support
If you operate multiple showrooms or warehouse counters, B2B Protocol works across all Shopify POS locations. Same pricing logic, every counter.
Who this is for
B2B Protocol is built for Shopify Plus merchants who sell both wholesale and retail—and who interact with B2B customers in person, not just online.
Distributors with showrooms or will-call counters
Your wholesale customers come in to pick up orders, browse inventory, or place ad-hoc purchases. They expect their pricing.
Manufacturers with factory stores or trade counters
You sell direct and through dealers. When a dealer walks in, the experience should match the account relationship—not default to consumer pricing.
Hybrid B2B/B2C brands
You run one Shopify store for both audiences. Online, the pricing segmentation works. In-store, you need it to work just as cleanly.
Get Access
B2B Protocol is currently exclusive to Human After All clients. If you're working with us on a Shopify Plus implementation, you get it as part of the engagement—built into your store, configured for your pricing logic, ready at launch. For everyone else, the app will be publicly available on the Shopify App Store in Q3 2026.