Industries

Customer-specific everything.

Your buyers don't see the same price. They don't see the same catalog. They don't get the same payment terms. A distribution B2B platform needs to respect contract pricing, volume tiers, customer-specific product visibility, credit terms, and ship-to rules — all synced from the ERP in real time.

ERP is the source of truth.

Distributors don't run their business in Shopify. They run it in SAP, NetSuite, Dynamics, Tecsys, or a legacy system that's been customized for 15 years. The eCommerce platform either integrates cleanly with that ERP or it becomes another data island nobody trusts.

Adoption is the real project.

The platform can be technically perfect and still fail. If your sales reps see it as a threat to their commissions, they won't use it. If your buyers are comfortable calling their rep, they won't switch. Internal adoption and customer adoption are the KPIs that determine whether your investment pays off. Most agencies don't track them. We do — because we've managed them operationally.

Catalog scale and search.

A distributor's catalog isn't 200 curated products. It's 10,000 to 100,000+ SKUs with part numbers, cross-references, technical attributes, and packaging hierarchies. Buyers need to find the right product in seconds. Site search isn't a nice-to-have. It's the entire UX.

Shopify Plus B2B with real ERP integration.

Company accounts, customer-specific catalogs and pricing, net payment terms, quick order, reorder, and bulk ordering — all connected to your ERP for real-time inventory, pricing, and order sync. We integrate with SAP, NetSuite, Dynamics, Tecsys, Cin7, and more through Patchworks iPaaS or custom API connectors.

Adoption strategy — not just a platform launch.

We build the dashboards and tracking that measure what matters: digital order penetration by rep territory, customer activation rates, self-service vs. assisted orders, and reorder frequency by channel. We've built custom Shopify apps specifically for adoption tracking. At Lumen/Sonepar, tracking and driving adoption was how we sustained four consecutive years of double-digit online growth.

Multi-segment buyer experiences.

Distributors often serve different buyer types — contractors, facility managers, procurement teams, walk-in counter customers. We build segmented experiences on one Shopify Plus instance. Husky Boutique serves consumers, schools, enterprises, and corporate uniform programs — four distinct buying experiences on one platform.

Search and product discovery.

We implement Algolia for large catalogs — faceted search, part number lookup, instant results, and relevance tuning for technical products. For distributors, search is the primary navigation.

B2B + retail under one roof.

Some distributors also operate retail counters, showrooms, or storefronts — serving walk-in consumers and B2B account customers from the same location. Most eCommerce platforms force you to choose: build for retail or build for B2B. We don't.

We build Shopify Plus storefronts with Shopify POS where the same location handles consumer walk-ins at retail pricing and B2B counter sales with account-specific pricing, customer-specific catalogs, and net terms — all on one system. One inventory. One customer record. One POS. No switching between platforms at the register.

Husky Boutique operates exactly this way: consumers, schools, enterprises, and corporate uniform programs — four distinct buyer segments served from the same stores, with POS and online unified on Shopify Plus. The retail experience and the B2B experience coexist because the architecture was designed for both from day one.