Industries

Selling through channels — not around them.

Most manufacturers sell through distributors, dealers, or retailers. Going direct creates channel conflict if it's not handled deliberately. You need pricing rules, territory restrictions, and catalog visibility controls that protect your existing relationships while opening new revenue.

Product data complexity.

Your catalog isn't T-shirts in three colors. It's technical specifications, certifications, compliance data, cross-references, dimensional attributes, material composition, and application-specific documentation. If your product data isn't structured and governed, everything downstream breaks.

Made-to-order and configuration.

Manufacturers often sell products that need to be configured before they can be ordered — custom dimensions, material choices, finish options, minimum quantities. Standard eCommerce platforms assume every product is a fixed SKU sitting on a shelf. Your platform needs to handle what you actually sell.

Catalog as lead generation.

Not every manufacturer can or should sell direct online. But every manufacturer needs their product catalog working as a lead generation tool — where contractors, specifiers, and distributors can find products, compare specs, and raise their hand.

Product data architecture with Akeneo PIM.

We implement Akeneo for manufacturers who need to centralize product data, enrich it with AI-powered descriptions, and distribute it to Shopify, marketplaces, distributors, and print catalogs from one source of truth. We've done this at enterprise scale — including Goodyear's tire catalog across North America with SAP integration.

D2C + B2B on Shopify Plus.

We build storefronts that serve both consumers and business buyers without channel conflict. Customer-specific catalogs, tiered pricing, company accounts with approval workflows, and ERP integration so orders flow into your existing systems. For Herbasanté, we built both a consumer Shopify store and a separate B2B practitioner platform connected to Odoo.

Full catalog and lead generation sites.

For manufacturers who sell through distribution and can't transact online, we build product catalog sites with structured technical data, comparison tools, installation resources, and lead capture. COBRA Anchors' site puts their entire product line online with specs, videos, guides, and distributor inquiry capture.

ERP integration.

We connect Shopify Plus to SAP, NetSuite, Dynamics, Tecsys, Cin7, Odoo, and more — syncing inventory, pricing, orders, and customer data in real time. For manufacturers, the ERP is the source of truth. The eCommerce platform respects it.

Showroom + wholesale on one platform.

Some manufacturers operate their own retail showrooms, factory stores, or outlet locations alongside their B2B wholesale channel. We build Shopify Plus storefronts where both channels run on one platform. Shopify POS handles the showroom. Shopify Plus B2B handles the wholesale accounts. Inventory is shared. Reporting is unified.

For Husky Boutique — a manufacturer and distributor of workwear — we built four distinct buyer experiences (consumers, schools, enterprises, corporate programs) on one Shopify Plus instance with POS integration, so every channel sees the same inventory and every transaction flows into the same ERP.