Make better decisions with better data.
B2B commerce optimization that connects to commercial outcomes.
Measure & Optimize
Measure & Optimize
B2B commerce optimization isn't about running Facebook ads. It's about understanding how your digital channel performs against your operational reality — adoption rates, order frequency, average order value by segment, digital penetration against total revenue, and the gap between what your sales team quotes and what customers can do online.
We build the measurement framework and then optimize against it. From AI-powered process automation to search tuning to technical performance — every improvement is tied to a commercial outcome.
Contact usWe also offer strategy & consulting and platform integration — same team, one roadmap.
AI-Powered Optimization
- Deploy AI tools for product data enrichment, content optimization, and demand forecasting
- Implement Generative Engine Optimization (GEO) to ensure your products surface in AI-driven search and purchasing
- Automate repetitive workflows across catalog management, order processing, and customer communications
- Evaluate AI SaaS tools against your existing stack — only add what moves the needle
B2B Analytics & KPI Frameworks
- Build executive dashboards separating B2B from B2C performance for clearer decision-making
- Define and track B2B-specific KPIs: digital penetration rate, reorder frequency, self-serve adoption, time-to-first-order
- Integrate ERP and CRM data into commerce reporting for full-funnel visibility
- Translate analytics into actionable growth strategies — not just dashboards
Technical Performance & CRO
- Improve page speed and Core Web Vitals for SEO and conversion
- Refine Algolia search configuration for relevance, speed, and B2B-specific query patterns (SKU, part number, specification)
- Audit technical SEO with prioritized fixes tied to revenue impact
- Optimize checkout flows, reordering UX, and account management for B2B buyer behavior
CRM & Lifecycle Marketing
- Set up Klaviyo flows for reorder reminders, account activation, and win-back sequences
- Segment by customer type, order history, and lifecycle stage
- Sync HubSpot CRM with Shopify for unified contact profiles and pipeline visibility
- Build reporting dashboards measuring engagement, pipeline impact, and customer lifetime value
Case studies
Strategy & Consulting Success Stories
All Case Studies
Frequently asked questions
What B2B eCommerce KPIs should I track?
Beyond standard metrics like revenue and conversion rate, B2B operations should track digital penetration rate (online orders vs. total orders), self-serve adoption, reorder frequency, time-to-first-order for new accounts, and average order value by customer segment.
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your product data and content so AI systems — Google AI Mode, ChatGPT, Gemini, and other AI agents — can discover, evaluate, and recommend your products. It's fundamentally different from traditional SEO.
How do you measure AI readiness for B2B commerce?
We assess product data completeness, attribute richness, structured data quality, and catalog feed compatibility with emerging agentic commerce protocols like Google's Universal Commerce Protocol (UCP).