About Us
Strategy
Human After All is a practitioner-led B2B eCommerce agency based in Montreal.
We specialize in Shopify Plus B2B implementations, Akeneo PIM architecture, ERP integration, and AI-powered commerce transformation for mid-market manufacturers and distributors across Canada, the United States, and France.
Practitioner-led
Our founder spent years as a senior commerce leader at manufacturers and distributors — managing teams, P&Ls, ERP integrations, and the organizational change that makes digital actually work. We've been on your side of the table. That operator experience shapes every strategy engagement.
B2B specialists
We don't do a bit of everything. We do B2B eCommerce — Shopify Plus implementations, Akeneo PIM architecture, ERP integration. That's it. No consumer brands, no branding agencies pretending they understand purchase orders. Every project we take on looks like the last one we delivered.
Built to operate
We don't launch and leave. We build platforms your team can actually run — without calling us every time something changes. Self-service B2B portals, autonomous pricing management, dashboards that answer questions before they're asked. The goal is always the same: make your team independent.
Our Approach
We combine design-focused ideas with metric-oriented practices
Replatform or relaunch your e-commerce websites with real results. From day one, we listen to your goals and help you make them a reality. We take a relationship-centric approach—our projects are partnerships, and we refine where necessary to create the best possible experience for your customers.
Our Values
ROI Focused
Metrics matter. From proposal to ideation to implementation, we keep ROI at the forefront.
Specialist Approach
We're experts who live and breathe eCommerce.
Client-Focused
Our clients aren't just numbers. Each gets dedicated resources and full-stack team support.
Rudy Abitbol
Founder, B2B eCommerce Consultant
B2B eCommerce consultant with 18+ years of experience as a senior commerce leader at multiple manufacturers and distributors. Rudy brings operator-level clarity to complex B2B commerce transformations — with the perspective of someone who has actually run these operations from the inside.
Shopify Plus & Akeneo PIM specialist. International B2B commerce speaker. Forbes Agency Council member. Speaker at B2B Online Chicago, NRF Retail's Big Show Europe, B2B Connect, and RDVeCommerce. Read his latest articles and industry insights.