Chicago
B2B eCommerce Agency for Chicago
Rudy Abitbol, our founder, is a recurring speaker at B2B Online — one of the largest B2B digital commerce conferences, held annually in Chicago. That presence isn't accidental. It reflects where our clients are and the conversations we're part of: how manufacturers and distributors modernize their sales channels, adopt Shopify Plus, and connect their storefronts to the systems that run their operations.
We work with manufacturers and distributors across the Midwest and the United States — companies that sell complex products to business buyers and need more than a template storefront. Our clients need customer-specific pricing, ERP integration, PIM-driven catalogs, and buying experiences built for how B2B actually works.
While we're headquartered in Montreal, our US clients — including Goodyear — trust us because we understand their operations. We've managed product catalogs with thousands of technical SKUs, implemented Akeneo PIM at enterprise scale, integrated Shopify Plus with SAP and NetSuite, and built custom Shopify apps that solve problems no off-the-shelf solution can touch.
Why Chicago businesses choose Human After All
We speak at the conferences you attend.
Our founder is a recurring speaker at B2B Online and Master B2B Mindshare Summit — both held in Chicago. We're not cold-calling you from a directory. We're in the room, presenting on the same B2B commerce challenges you're trying to solve. That's how most of our US client relationships start.
Operator experience, not just agency talk.
Before founding Human After All, Rudy spent 18+ years running B2B eCommerce operations from the inside — including four years driving digital transformation at Lumen (Sonepar), Quebec's largest electrical distributor. We've lived the complexity of catalog management, ERP integration, sales team adoption, and multi-channel distribution. We build from experience, not theory.
Cross-border expertise.
We work across Canada and the United States, which means we understand multi-currency, cross-border tax compliance, bilingual content requirements, and the operational differences between the two markets. For US manufacturers expanding into Canada — or vice versa — that expertise is built in.
Shopify Plus & Akeneo specialists.
We're a Shopify Plus Partner and Akeneo Certified agency. That's not a badge we put on the website — it's the core of what we deliver. Shopify Plus for B2B commerce, Akeneo PIM for product data governance, and the integration layer that connects them to your ERP, CRM, and warehouse systems.
What we do for US manufacturers & distributors
Shopify Plus B2B implementations.
Full B2B storefronts on Shopify Plus with customer-specific catalogs, tiered pricing, company accounts with approval workflows, net payment terms, and self-service reordering. We build for how your buyers actually purchase — not how a consumer shops.
Akeneo PIM architecture.
We implement Akeneo for manufacturers and distributors with complex product data — technical specifications, certifications, multi-channel requirements, and large catalogs. One source of truth that distributes enriched content to Shopify, marketplaces, distributors, and print catalogs. We did this at enterprise scale for Goodyear across North America.
ERP integration (SAP, NetSuite, Dynamics).
We connect Shopify Plus to SAP, NetSuite, Microsoft Dynamics, Tecsys, and other ERPs — syncing inventory, pricing, orders, and customer data in real time. For manufacturers and distributors, the ERP is the source of truth. The eCommerce platform respects it.
Custom Shopify app development.
When off-the-shelf apps can't handle your requirements, we build custom Shopify apps on Cloudflare Workers. B2B pricing logic at point of sale, job-site ordering workflows, fiscal invoice generation, post-tax credit management — real business problems that need purpose-built solutions.
Case studies
US clients we've worked with
GOODYEAR
How a global tire manufacturer brought product data under control across North America with an enterprise Akeneo PIM implementation.
LUMEN
How Quebec's largest electrical distributor achieved 4 consecutive years of double-digit online sales growth by making digital the default way B2B customers do business.
HUSKY BOUTIQUE
How a 55-year-old Quebec institution serving 20,000+ workers annually replaced a one-size-fits-all custom site with four distinct buying experiences on Shopify Plus — consumers, schools, enterprises, and corporate uniform programs.
COBRA ANCHORS
How a Canadian anchoring and fastening manufacturer replaced an outdated platform with a full product catalog site — technical specs, installation guides, product comparison tools, and a lead generation engine for distributor and retailer inquiries.
Ready to modernize your B2B commerce?
Let's discuss how we can help your business launch, scale, or rebuild B2B eCommerce on Shopify Plus — with the product data architecture and ERP integration to back it up.
Get in touch →