HUSKY BOUTIQUE
Led by Rudy Abitbol · Human After All
One platform. Four experiences. Zero compromise. How Husky Boutique replaced a custom Laravel site with a unified Shopify Plus architecture serving consumers, schools, enterprises, and corporate uniform programs — connected to ServiceCentre ERP from day one.
Visit website →A site built for no one
Since 1969, Husky Boutique has equipped Quebec workers from head to toe — workwear, uniforms, safety footwear, and custom embroidery with over 50,000 personalized items per year. Owner and president François Drainville has built a business that serves four radically different buyer segments under one roof: individual consumers shopping in-store, school administrators ordering student uniforms, HR directors managing employee clothing allowances across multiple locations, and corporate procurement teams with strict spend controls.
The problem: a custom Laravel platform that treated every buyer identically. One catalogue, one price list, one experience — for four fundamentally different businesses. Every change required a developer. Every order required manual processing. The team couldn't evolve autonomously.
This wasn't a technology problem — it was a business model problem expressed through technology. Husky didn't need a "new website." They needed a platform that understood they were running four different businesses under one roof, each with fundamentally different needs around product visibility, pricing, ordering workflows, and payment methods.
The custom-built site was expensive to maintain, disconnected from their ServiceCentre ERP, and couldn't support the kind of B2B self-service that corporate and enterprise clients were starting to expect. The objective was clear: serve 4 segments, without building 4 platforms, with the team autonomous day-to-day, and ERP connected from launch.
Shopify Plus + B2B Protocol
Why Shopify Plus
The platform decision came down to three factors: native B2B capabilities (company accounts, catalogues, price lists — built in, nothing to code from scratch), operational autonomy (the Husky team manages daily operations without a developer), and ERP connectivity (connected to ServiceCentre from day one, inventory and pricing synchronized in real time).
The 4 buying experiences
Rather than building four separate storefronts, we designed a unified architecture delivering four distinct experiences based on user identity.
B2C customers get standard retail — full catalogue, public pricing, credit card checkout. School programs get filtered catalogues by institution, seasonal purchasing for back-to-school and growth spurts, credit card payment, and access via link or school code with no account required.
Enterprise employees get two access models: a Company Card for ongoing access (shop online or in-store at negotiated prices anytime) or a Company Code for annual allocations (employer sets a fixed amount, employee spends within budget, done). Before: an email to place an order. Now: self-service 24/7.
B2B administrators see their team members and purchases, track orders in real time, manage a multi-level structure (Super Admin → Admin per location → Employees), view most-ordered products, and export to CSV. Before: an email to Jennifer for every change. Now: complete self-service.
Native first, custom where it counts
The architecture follows a native-first philosophy. Shopify Plus provides the foundation — company accounts, catalogues, checkout, price lists. B2B Protocol, our custom accelerator, handles everything Shopify doesn't do natively: the My Account portal, employee accounts, role-based access, school-filtered catalogues, company codes with fixed allocations and expiry dates.
When Shopify evolves, the code evolves with it — no third-party app dependencies, no intermediary. The result: 8 admin pages, 40+ API endpoints, 5 Shopify extensions, zero third-party apps.
ServiceCentre ERP integration
The ERP integration closes the loop. Every order is pushed to ServiceCentre with the correct client account, payment method, and status. When an employee pays part by card and the employer covers the rest, split invoicing generates two invoices, two clients, with automatic ventilation.
A complete activity log tracks every sync — date, status, errors — so the Husky team sees exactly what's been pushed and what's pending. Shopify sells. ServiceCentre handles accounting. B2B Protocol is the bridge.
Shopify POS — unified in-store + online
Real-time inventory sync between web, POS, and ServiceCentre — no double entry. B2B price lists (Catalogues) apply automatically when a company contact is identified at the counter. Staff can look up a B2B customer directly at POS, check their available allocation, and apply their Company Card on the spot.
Online and in-store sales are consolidated in a single dashboard with employer allocation tracking per company. Buy online, pick up in store. Exchanges and returns across any channel. B2B or B2C, the customer moves between channels without friction.
Before
Orders by email. Manual pricing. Inventory managed separately from the store. Allocations impossible to scale. Dependency on a developer for every change.
Now
Self-service 24/7. Automatic pricing at login. Live inventory from ServiceCentre ERP. A fully digital employee program. A team that operates autonomously without dev support.
Why it matters
Most agencies would have treated this as a migration — move from the custom site to Shopify, make it look nice, call it done. The real work was understanding that Husky Boutique's business model required four distinct commerce experiences, and designing an architecture that delivers all four without the cost and complexity of maintaining four separate platforms.
"Human After All's technical expertise and solution-oriented mindset have been strong throughout the project. The team has reduced manual handling, improved data consistency, and positioned the company to scale B2B clients."
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