Platform & Integration for B2B Commerce on Shopify Plus
From B2B activation to platform migration, ERP integration to PIM — we deliver the implementation work that turns Shopify Plus into a production B2B operation. Real systems, real-time, real operators.
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Shopify Plus Partner SINCE 2018 
Akeneo PARTNER What is B2B eCommerce platform integration?
B2B eCommerce platform integration is the practice of connecting your online storefront — typically Shopify Plus — to the operational systems that run your business: ERP (SAP, NetSuite, Dynamics), PIM (Akeneo), CRM (HubSpot), warehouse management, and accounting. The goal is real-time data synchronization — orders, inventory, pricing, and customer records flowing between systems automatically — so your digital channel operates as part of your business, not alongside it.
Why integration matters for B2B
Most B2B eCommerce projects fail not because the storefront is wrong, but because it’s disconnected from the systems that actually run the business. Your sales team quotes prices from the ERP. Your warehouse ships from a WMS. Your accounting closes the books in a separate system. If the eCommerce platform doesn’t speak to all of them in real time, you end up with manual data entry, inventory mismatches, and a digital channel your team works around instead of through.
We’ve seen manufacturers and distributors launch beautiful Shopify storefronts that nobody uses internally — because orders still need to be re-keyed into the ERP, pricing doesn’t match what the rep quoted, and inventory shows available online when the warehouse already shipped the last pallet. Integration is what makes the platform real.
Shopify Plus B2B Implementation
For merchants whose B2B operations require more than configuration — custom buyer portals, ERP-driven pricing, multi-segment routing, complex approval workflows. Delivered through B2B Protocol, our 13-module accelerator framework.
- Custom B2B portals beyond native Customer Accounts
- Real-time ERP-driven pricing and inventory
- Multi-segment routing across DTC, B2B, and hybrid models
- Multi-level approval workflows and corporate spend control
Platform Migration
- Migrate from Magento, BigCommerce, WooCommerce, or custom platforms to Shopify Plus
- Preserve SEO equity with 301 redirect mapping and URL structure planning
- Migrate product data, customer accounts, order history, and content
- Activate native B2B features that replace the app stack you outgrew
ERP Integration
- Connect Shopify Plus to SAP, NetSuite, Microsoft Dynamics, Tecsys, Cin7, ServiceCentre, and more
- Sync orders, inventory, pricing, and customer data in real time
- Map data flows between eCommerce, warehouse, and accounting systems
- Implement Patchworks iPaaS or custom API connectors depending on complexity
PIM & Akeneo
- Implement Akeneo PIM with governance workflows and AI-powered enrichment
- Model product data for complex B2B catalogs with deep technical specifications
- Set up channel-specific exports for Shopify, marketplaces, and ERP systems
- Manage digital assets — images, PDFs, videos — alongside product data
Custom Apps & Extensions
- Build custom Shopify apps for workflows that native Shopify doesn't cover
- Develop B2B portals, quote forms, order approval flows, and employee allocation systems
- Create Shopify Functions for custom pricing, payment, and delivery logic
- Build Shopify POS extensions for unified in-store and online B2B experiences
Maintenance & Support
- Monthly retained support across Shopify, Akeneo, Algolia, Bloomreach, and HubSpot
- Theme updates, version upgrades, and app compatibility management
- Ongoing SEO, analytics, and performance health checks
- Structured QA and issue tracking via Jira or your preferred tool
B2B Self-Serve on Shopify Plus NEW
B2B Self-Serve gives your wholesale buyers a 24/7 digital ordering experience — Company Accounts, Catalogs, Price Lists, Payment Terms, and Customer Accounts, all native to Shopify Plus.
- Companies/locations/buyers hierarchy
- Catalogs and Price Lists
- B2B Checkout
- Customer Accounts portal
B2B Launch NEW
4–6 WEEKS · FIXED SCOPEA productized 4–6 week engagement to activate native B2B on your existing Shopify Plus store. Discovery, configuration of all nine core B2B features, data migration, training, soft launch, and full launch.
- Discovery and strategy
- Foundation setup
- Configuration of 9 features
- Soft launch and full launch
Our Stack
We don't recommend platforms — we implement the ones we've operated at scale.
See all our technology partners → · See how we work with manufacturers, distributors, and retailers.
Case studies
Platform & Integration Success Stories
All Case Studies
HUSKY BOUTIQUE
4 buyer segments on 1 Shopify Plus platform — connected to ServiceCentre ERP with real-time order sync, split invoicing, and Shopify POS.
GOODYEAR
Enterprise Akeneo PIM implementation for North America — product data modeling, governance workflows, and multi-market localization for thousands of tire SKUs.
What This Means for Your Business
- Real-time data between systems Orders, inventory, pricing, and customer data synced bidirectionally with your ERP.
- Eliminate manual data entry Automated workflows replace spreadsheet imports and copy-paste between systems.
- Connect any system SAP, NetSuite, Microsoft Dynamics, Epicor, ServiceCentre, Cin7, Odoo via Patchworks iPaaS or custom.
- Reduce integration maintenance Managed middleware with monitoring, error handling, and retry logic.