Platform & Integration for B2B Commerce on Shopify Plus
From B2B activation to platform migration, ERP integration to PIM — we deliver the implementation work that turns Shopify Plus into a production B2B operation. Real systems, real-time, real operators.
What is B2B eCommerce platform integration?
B2B eCommerce platform integration is the practice of connecting your online storefront — typically Shopify Plus — to the operational systems that run your business: ERP (SAP, NetSuite, Dynamics), PIM (Akeneo), CRM (HubSpot), warehouse management, and accounting. The goal is real-time data synchronization — orders, inventory, pricing, and customer records flowing between systems automatically — so your digital channel operates as part of your business, not alongside it.
Why integration matters for B2B
Most B2B eCommerce projects fail not because the storefront is wrong, but because it’s disconnected from the systems that actually run the business. Your sales team quotes prices from the ERP. Your warehouse ships from a WMS. Your accounting closes the books in a separate system. If the eCommerce platform doesn’t speak to all of them in real time, you end up with manual data entry, inventory mismatches, and a digital channel your team works around instead of through.
We’ve seen manufacturers and distributors launch beautiful Shopify storefronts that nobody uses internally — because orders still need to be re-keyed into the ERP, pricing doesn’t match what the rep quoted, and inventory shows available online when the warehouse already shipped the last pallet. Integration is what makes the platform real.
Six implementation practices. One integrated team.
Shopify Plus B2B Implementation
For merchants whose B2B operations require more than configuration — custom buyer portals, ERP-driven pricing, multi-segment routing, complex approval workflows. Delivered through B2B Protocol, our 13-module accelerator framework.
- Custom B2B portals beyond native Customer Accounts
- Real-time ERP-driven pricing and inventory
- Multi-segment routing across DTC, B2B, and hybrid models
- Multi-level approval workflows and corporate spend control
Platform Migration
Migrate from Magento, BigCommerce, WooCommerce, or custom platforms to Shopify Plus.
- Preserve SEO equity with 301 redirect mapping and URL structure planning
- Migrate product data, customer accounts, order history, and content
- Activate native B2B features that replace the app stack you outgrew
ERP Integration
Connect Shopify Plus to SAP, NetSuite, Microsoft Dynamics, Tecsys, Cin7, ServiceCentre, and more.
- Sync orders, inventory, pricing, and customer data in real time
- Map data flows between eCommerce, warehouse, and accounting systems
- Implement Patchworks iPaaS or custom API connectors depending on complexity
PIM & Akeneo
Implement Akeneo PIM with governance workflows and AI-powered enrichment.
- Model product data for complex B2B catalogs with deep technical specifications
- Set up channel-specific exports for Shopify, marketplaces, and ERP systems
- Manage digital assets — images, PDFs, videos — alongside product data
Custom Apps & Extensions
Build custom Shopify apps for workflows that native Shopify doesn’t cover.
- Develop B2B portals, quote forms, order approval flows, and employee allocation systems
- Create Shopify Functions for custom pricing, payment, and delivery logic
- Build Shopify POS extensions for unified in-store and online B2B experiences
Maintenance & Support
Monthly retained support across Shopify, Akeneo, Algolia, Bloomreach and HubSpot.
- Theme updates, version upgrades, and app compatibility management
- Ongoing SEO, analytics, and performance health checks
- Structured QA and issue tracking via Jira or your preferred tool
B2B Self-Serve on Shopify Plus
B2PB2B Self-Serve gives your wholesale buyers a 24/7 digital ordering experience — Company Accounts, Catalogs, Price Lists, Payment Terms, and Customer Accounts, all native to Shopify Plus.
- Companies/locations/buyers hierarchy
- Catalogs and Price Lists
- B2B Checkout
- Customer Accounts portal
B2B Launch
NEWA productized 4–6 week engagement to activate native B2B on your existing Shopify Plus store. Discovery, configuration of all nine core B2B features, data migration, training, soft launch, and full launch.
- Discovery and strategy
- Foundation setup
- Configuration of 9 features
- Soft launch and full launch
Accelerate your launch with B2B Protocol
B2B Protocol is our pre-built Shopify Plus B2B implementation framework — 13 production-proven modules including ERP middleware, buyer segment routing, approval workflows, and corporate spend control. Start with a head start, not a blank page.
Explore B2B ProtocolOur Stack
We don’t recommend platforms — we implement the ones we’ve operated at scale.
Connectivity
Platform & Integration Success Stories
Husky Boutique
4 buyer segments on 1 Shopify Plus platform — connected to ServiceCentre ERP with real-time order sync, split invoicing, and Shopify POS.
Read case study
Goodyear
Enterprise Akeneo PIM implementation for North America — product data modeling, governance workflows, and multi-market localization for thousands of tire SKUs.
Read case studyWhat This Means for Your Business
Real-time data between systems
Orders, inventory, pricing, and customer data synced bidirectionally with your ERP.
Eliminate manual data entry
Automated workflows replace spreadsheet imports and copy-paste between systems.
Connect any system
SAP, NetSuite, Microsoft Dynamics, Epicor, ServiceCentre , Cin7, Odoo via Patchworks iPaaS or custom.
Reduce integration maintenance
Managed middleware with monitoring, error handling, and retry logic.
Frequently asked questions
How does Shopify Plus integrate with SAP?
Two paths: a managed iPaaS like Patchworks for standard order / inventory / customer flows, or a custom middleware layer when you need bespoke field mapping, asynchronous queues, or non-standard SAP modules. We’ve shipped both, and we’ll recommend based on your transaction volume, data complexity, and internal IT capacity.
What is Patchworks iPaaS?
Patchworks is an integration platform-as-a-service (iPaaS) purpose-built for Shopify Plus and the surrounding B2B stack. It ships pre-built connectors for SAP, NetSuite, Dynamics, Akeneo, and dozens more — meaning faster time-to-value than a custom build for standard integration patterns.
Can Akeneo PIM connect to Shopify Plus?
Yes — natively. Akeneo is one of the cleanest PIM integrations into Shopify Plus. We model product data inside Akeneo, configure channel-specific exports, and pipe enriched data into Shopify on a scheduled or event-driven basis.
How long does a Shopify Plus ERP integration take?
Patchworks-based integrations for standard flows: 6–10 weeks. Custom middleware for complex SAP / NetSuite / Dynamics scenarios: 12–20 weeks. We always scope the integration as a peer workstream to the storefront build — not an afterthought.
Can you integrate Shopify Plus with NetSuite?
Yes. NetSuite is one of our most common integrations. We’ve shipped real-time order, inventory, pricing, and customer sync — using both Patchworks and custom SuiteScript connectors depending on the complexity of the target environment.
Do I need an iPaaS or can you build custom API integrations?
Both work. An iPaaS reduces time-to-value and maintenance overhead for standard flows; custom API integrations win when you need bespoke logic, complex queuing, or you’re integrating with a system Patchworks doesn’t cover. We’ll recommend the right tool for the job, not the one we want to sell.