ATELIER DU CHEF
How a commercial kitchen equipment distributor migrated from Magento 1.9 to BigCommerce with a deep SAP ERP integration—so the online store and the back office operate as one system.
Visit website →A distributor on a dying platform—with SAP running the back office
Atelier du Chef has been supplying Quebec’s restaurants, hotels, and institutional kitchens since 1998—from commercial ovens and refrigeration to tableware and cleaning supplies. The business had grown on the strength of its sales team, showrooms, and industry relationships, but the eCommerce side was falling behind. The existing site ran on Magento 1.9—a platform approaching end of life, with mounting security risks, expensive maintenance, and a shrinking development ecosystem.
This wasn’t just a replatforming exercise. SAP was already the backbone of the entire operation: inventory across multiple locations, customer-specific pricing, order management, invoicing, and logistics. Any new platform had to work with SAP, not around it. The product catalog added another layer of complexity—commercial kitchen equipment ranges from a $5 spatula to a $50,000 combi oven, each with technical specifications, certifications, and compatibility details that professional buyers rely on. And the customer base is inherently B2B: restaurants, hotels, caterers, and institutions expect account-based pricing, volume discounts, and credit terms.
A B2B commerce platform connected to the ERP that runs the business
We migrated Atelier du Chef from Magento 1.9 to BigCommerce, with a deep integration to their SAP environment—ensuring that the online store and the back office operate as one system, not two.
SAP ERP integration. The core of the project was building a reliable connection between BigCommerce and SAP. Product data, inventory levels, customer-specific pricing, and order flow all sync between the two systems. When a customer places an order online, it flows directly into SAP for fulfillment—no manual re-entry, no reconciliation spreadsheets, no lag between what the website shows and what the warehouse actually has.
B2B buying experience. The storefront was built for professional buyers, not consumers. Account-based access, customer-specific pricing pulled from SAP, and a catalog structure organized the way kitchen professionals actually think about their purchases—by equipment category, by application, and by brand.
Complex catalog management. Thousands of products with deep technical specifications, organized across categories ranging from cooking equipment and refrigeration to tableware and cleaning supplies.
Bilingual operation. Full French and English support—essential for a Quebec-based distributor serving both local and national accounts.
Atelier du Chef is the classic B2B distribution challenge: a business built on relationships and sales reps that needs to add a digital channel without disrupting the systems and workflows that already work. The eCommerce platform can’t be a separate island—it has to plug directly into the ERP, respect the existing pricing logic, and reflect real inventory.
"The integration-first approach ensures the online channel works with the ERP, not around it."
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