JEM WORKSHOP
How a 70-year-old nonprofit providing adapted employment for adults with disabilities got a website that could actually raise money.
Visit website →A 70-year-old nonprofit that needed a website that could actually raise money
JEM Workshop is a Montreal institution. Founded in 1950, it operates as an adapted workplace providing meaningful employment to adults with physical, emotional, and intellectual disabilities. Nearly 90 employees work across packaging, assembly, labelling, and fulfillment services for companies across Quebec and Canada. Supported by Federation CJA and Emploi-Quebec, JEM has spent over seven decades proving that neurodiverse adults are just as capable as anyone else when given the right environment and support.
But the website was not doing its job. JEM relies on donations, corporate partnerships, and community engagement to sustain its mission. The existing site did not tell that story effectively, donation flows were not optimized, and the overall experience did not reflect the quality and impact of the organization's work.
Nonprofits face a specific digital problem that most eCommerce businesses do not. The "product" is invisible — you are selling impact, trust, and purpose. If the website cannot communicate that within seconds, the visitor leaves. And unlike a retail site where a lost visitor might come back, a lost donor rarely returns.
A full redesign built around the mission
We redesigned the entire JEM Workshop website on WordPress, with a focus on storytelling, donor conversion, and organizational clarity.
Mission-first design. The homepage leads with what matters: the people, the mission, and the impact. Key statistics — 73 years of service, 89 employees, 319 packaging contracts — are immediately visible. The design is warm and human, built around photography of real employees doing real work. No stock photos, no generic nonprofit templates.
Fundraising and donation optimization. We rebuilt the donation experience and optimized landing pages for the Governors Campaign and other fundraising initiatives. Clear calls to action, streamlined donation flows, and multiple giving options — from one-time donations to tribute cards.
Service positioning. JEM is not just a charity — it is a business that provides real packaging and fulfillment services to real companies. The site needed to serve two audiences simultaneously: donors who want to support the mission, and businesses looking for a socially responsible packaging partner.
Bilingual experience. Full French and English support, essential for a Montreal-based organization serving both the anglophone Jewish community and the broader Quebec business landscape.
Content architecture. History, employee stories, annual reports, service descriptions, partnership information, career opportunities, and volunteer engagement — all organized clearly for the first time.
Not every project we take on is a six-figure B2B commerce platform. Some projects matter because of what they represent. JEM Workshop employs adults that most businesses overlook. Their work is real, their impact is measurable, and their mission deserves a digital presence that matches the quality of what they do every day. We took this on because it is the right thing to do.
"The same discipline we bring to B2B commerce — clear information architecture, conversion-focused design, audience segmentation — applies just as powerfully to a nonprofit trying to raise funds and build partnerships."
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