Shopify Plus B2B for Manufacturers

Yes. Shopify Plus is the leading platform for manufacturers selling direct-to-dealer, direct-to-retailer, or direct-to-consumer. With native B2B features — company accounts, volume pricing, net payment terms, and catalog segmentation — it replaces legacy portals and phone/fax ordering with a self-serve buying experience your dealers actually use.

For manufacturers doing $10M–$500M in revenue, Shopify Plus eliminates the friction of manual ordering while keeping your ERP as the source of truth.

Talk to a Shopify Plus B2B specialist →

What Manufacturers Get with Shopify Plus B2B

  • Company accounts — Each dealer or retailer gets their own account with multiple buyers, locations, and approval workflows.
  • Customer-specific catalogs — Show different products and pricing to different buyer segments. Tier 1 dealers see different prices than Tier 2.
  • Volume pricing and quantity breaks — Set minimum order quantities, case-pack rules, and tiered pricing that updates dynamically.
  • Net payment terms — Offer Net 30, Net 60, or custom terms at checkout. Shopify tracks outstanding balances.
  • Draft orders and quote workflows — Sales reps can create orders on behalf of buyers, apply custom discounts, and send invoices.
  • Self-serve reordering — Dealers reorder from their order history without calling your sales team. 24/7 ordering, zero phone time.
  • B2B checkout customization — Shopify Functions let you add custom logic: purchase order numbers, delivery scheduling, freight calculations.
  • Hybrid B2B + B2C — Serve wholesale and retail from one storefront, one inventory, one admin.

How It Connects to Your ERP

Manufacturers run on their ERP — SAP, NetSuite, Microsoft Dynamics, Epicor, Sage, Infor. Shopify Plus doesn't replace your ERP. It gives your buyers a modern ordering interface while your ERP stays the source of truth for inventory, pricing, and fulfillment.

We connect Shopify Plus to your ERP using Patchworks iPaaS (our preferred middleware for mid-market manufacturers) or custom API integrations. Data flows both ways:

ERP → Shopify

Inventory levels, product data, customer-specific pricing, payment terms, and account status sync from your ERP to Shopify in real time or near-real-time.

Shopify → ERP

Orders, new customer registrations, and payment confirmations flow back to your ERP automatically. No manual data entry. No CSV imports.

We've integrated Shopify Plus with SAP (Goodyear), Odoo (Herbasanté), and custom ERPs across manufacturing, distribution, and retail.

Real Examples

Husky Boutique — Quebec Manufacturer, B2B + B2C

Husky is a Canadian manufacturer and distributor of workwear. We built four distinct buyer experiences — consumers, schools, enterprises, and corporate programs — on one Shopify Plus instance. Dealers order online 24/7 with their negotiated pricing. The consumer storefront runs alongside it. POS handles the showroom. One platform, one inventory, all channels.

Goodyear — Enterprise PIM + Catalog

For Goodyear, we implemented Akeneo PIM to centralize product data across their North American tire catalog — thousands of SKUs with technical specifications, fitment data, and cross-references. Product data flows from SAP through Akeneo to the eCommerce storefront, ensuring every channel shows accurate, enriched content.

GOODYEAR
Enterprise · Akeneo PIM · Product Data Governance

GOODYEAR

 HUSKY BOUTIQUE
B2B/B2C · Shopify Plus · B2B Protocol

HUSKY BOUTIQUE

Common Questions

Can Shopify Plus handle complex B2B pricing for manufacturers?
Yes. Shopify Plus supports customer-specific catalogs with unique pricing per company or location, volume pricing with quantity breaks, percentage or fixed discounts by product or collection, and net payment terms (Net 30, Net 60, etc.). For manufacturers with complex pricing matrices — where the same SKU has different prices for different dealer tiers — we build custom pricing logic using Shopify Functions and middleware connected to your ERP.
How does Shopify Plus integrate with manufacturing ERP systems?
Shopify Plus integrates with SAP, NetSuite, Microsoft Dynamics, Epicor, and other manufacturing ERPs through middleware platforms like Patchworks iPaaS or custom API integrations. We sync inventory levels, pricing, customer accounts, orders, and fulfillment data in real time or near-real-time. The ERP remains your source of truth — Shopify Plus is the commerce layer your buyers interact with.
Can manufacturers run B2B and B2C on one Shopify Plus store?
Yes. Shopify Plus supports hybrid B2B/B2C on a single storefront. Consumer visitors see retail pricing and standard checkout. Authenticated B2B buyers see their negotiated pricing, catalogs, and payment terms. We implement this using Shopify's native company accounts, customer-specific catalogs, and Shopify Functions for checkout customization — one store, one inventory, two buying experiences.
How long does a Shopify Plus B2B implementation take for manufacturers?
A typical Shopify Plus B2B implementation for a manufacturer takes 8–16 weeks from kickoff to launch. This includes discovery and scoping (2–3 weeks), platform build with catalog setup and ERP integration (4–8 weeks), UAT and training (2–3 weeks), and launch. Complex implementations with custom product configurators, multi-warehouse logic, or legacy data migration may take longer. We scope every project individually after a paid discovery phase.

Ready to modernize your wholesale ordering?

We help manufacturers launch self-serve B2B on Shopify Plus — with ERP integration, catalog segmentation, and dealer onboarding.

Talk to a Shopify Plus B2B specialist →