B2B eCommerce Strategy & Consulting

A strategy engagement includes discovery interviews with the operators who actually run your business, a current-state audit across your four core systems — ERP, PIM, CRM, and Commerce — a reference architecture for your specific stack, and a phased roadmap with quick wins sequenced by payback. Most engagements run 8–12 weeks. The work covers platform consolidation, data architecture (ERP → PIM → storefront), B2B buyer journey mapping, multi-market expansion, and AI readiness — including a Generative Engine Optimization (GEO) strategy so your products surface in AI-driven search. What makes ours different is who does it: consulting is led by founder Rudy Abitbol, who spent 8+ years running B2B commerce operations — teams, P&Ls, ERP ecosystems — before founding Human After All in Montreal in 2018. The deliverable is a plan tied to commercial outcomes and revenue, not a slide deck that sits in a drawer.

The strategy phase takes 8–12 weeks. The full transformation — replatforming, ERP integration, PIM rollout, sales-team enablement — typically runs 18–30 months, delivered in phases. We sequence deliberately so every phase ships measurable value before the next begins: a storefront on Shopify Plus can be transacting while the deeper ERP and PIM workstreams continue, and early wins buy organizational patience for the longer arcs. The honest variable is rarely technology — it is adoption. At Lumen (part of Sonepar), Quebec’s largest electrical distributor, the eCommerce platform existed for years before the transformation; what produced four consecutive years of double-digit online growth was the adoption strategy — customer training, sales-team alignment, mobile ordering for the field, and KPI frameworks that made digital the default channel. We plan for that human side — change management, training, rep incentives — from the first roadmap, not as an afterthought.

Yes. Human After All is headquartered in Montreal, founded in 2018, and active across Canada, the United States, and France. About 60% of our active engagements are cross-border, with North American manufacturers and European distributors making up most of the book. The team operates fully bilingually in English and French — storefronts, product data, and training materials included — which matters for Quebec-based businesses selling across North America and for European brands entering the Canadian and US markets. Our client roster reflects that range: enterprise Akeneo PIM work for Goodyear across North America, B2B commerce for Quebec distributors like Husky Boutique and Atelier du Chef, and strategy mandates on both sides of the Atlantic. We work remotely by default, with on-site sessions where the engagement calls for it, and we speak regularly at industry events including B2B Online Chicago. Time zones have never been the hard part.