Field notes from operators.
Two shelves, two paces. The Library is evergreen — guides, reports, articles you'll reference for years. The Journal is weekly — field notes from active B2B engagements, syndicated from Substack.
The Library
Read once. Reference forever.
Long-form guides, deep-dive reports, and editorial articles built to outlive the news cycle. Shopify Plus B2B, Akeneo PIM, AI commerce, ERP integration.
The Journal
What we're thinking, weekly.
Field notes from active engagements, syndicated from the Substack feed. Sharper, faster, less polished. Subscribe to get it in your inbox.
The operator's reference shelf.
Shopify Just Connected Millions of Merchants to ChatGPT, Gemini, and Copilot
Shopify launched Agentic Storefronts — merchants sell directly inside ChatGPT, Gemini, and Copilot. B2B distributors are excluded unless they run hybrid B2B/D2C on Shopify Plus.
I gave an #AI agent my SSH keys and let it code on a live…
I gave an #AI agent my SSH keys and let it code on a live test site.
2026's Biggest AI Challenge Isn't What You Think
MIT dropped a stat last year that got everyone talking: 95% of generative AI pilots are failing.
What we're thinking, weekly.
SUBSTACK B2B Online Chicago 2026: Four Sessions That Should Move Your Q3 Roadmap
Average time for a Schneider Electric employee to get a satisfactory output from their AI tools: 117 minutes. Average prompts to get there: 43. That number didn’t come from a pessimist. It came from t…
SUBSTACK I ran a live GEO audit. Here’s what B2B distributors should actually look at.
Every existing tool I tested was either a $400/month enterprise SEO platform with GEO features bolted on, or a free generic checker that scored your schema and called it a day. Useful work in both cas…
SUBSTACK GEO Is Not SEO With a New Name.
Most B2B distributors I talk to are making three expensive mistakes with Generative Engine Optimization right now. And the agencies pitching them “GEO audits” are making it worse. When I started advis…
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Weekly B2B eCommerce field notes from Rudy Abitbol. No fluff, no AI-generated filler — real operator perspective on Shopify Plus, Akeneo PIM, and the AI layer.