Field notes from operators.
Two shelves, two paces. The Library is evergreen — guides, reports, articles you'll reference for years. The Journal is weekly — field notes from active B2B engagements, syndicated from Substack.
The Library
Read once. Reference forever.
Long-form guides, deep-dive reports, and editorial articles built to outlive the news cycle. Shopify Plus B2B, Akeneo PIM, AI commerce, ERP integration.
The Journal
What we're thinking, weekly.
Field notes from active engagements, syndicated from the Substack feed. Sharper, faster, less polished. Subscribe to get it in your inbox.
The operator's reference shelf.
Shopify Just Connected Millions of Merchants to ChatGPT, Gemini, and Copilot
Shopify launched Agentic Storefronts — merchants sell directly inside ChatGPT, Gemini, and Copilot. B2B distributors are excluded unless they run hybrid B2B/D2C on Shopify Plus.
I gave an #AI agent my SSH keys and let it code on a live…
I gave an #AI agent my SSH keys and let it code on a live test site.
2026's Biggest AI Challenge Isn't What You Think
MIT dropped a stat last year that got everyone talking: 95% of generative AI pilots are failing.
What we're thinking, weekly.
SUBSTACK Canadians love AI. Canadian companies still can’t cash it in.
Anthropic just published its first Canadian country brief , and one number should make every executive in this country uncomfortable. Canada ranks eighth in the world in Claude usage. Per person, Cana…
SUBSTACK My B2B eCommerce Maturity Model: 11 Levels, and How to Find Yours
Most distributors talk about B2B eCommerce like a light switch. You have it or you don’t. That framing is why so many transformation projects stall. B2B eCommerce isn’t a switch. It’s a climb, and the…
SUBSTACK The Hybrid Store: A Guide to Running B2B and B2C on One Admin
You probably have more B2B demand than you think. The accounts emailing for a “bulk price.” The distributor who wants Net 30 instead of a card. The retailer asking for a standing reorder. Most DTC tea…
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Weekly B2B eCommerce field notes from Rudy Abitbol. No fluff, no AI-generated filler — real operator perspective on Shopify Plus, Akeneo PIM, and the AI layer.