Shopify Plus Partner

Shopify Plus Agency for B2B & Hybrid Commerce

Human After All is a Montreal-based Shopify Plus agency that builds B2B and hybrid commerce storefronts for manufacturers and distributors. We've been Shopify Plus experts since 2016--one of the first three agencies in Canada to earn the accreditation. Today we're a Shopify Plus Partner, building high-performance B2B storefronts and unifying B2B and B2C on one platform.

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Shopify Plus B2B storefront
Shopify Plus PartnerShopify PartnerAkeneo Partner
Shopify Plus PartnerShopify Plus Expert since 2016Patchworks Integration PartnerMid-market and enterprise

Why work with a dedicated Shopify Plus agency?

Generic agencies often treat Plus as "Shopify with more features." We treat it as an enterprise platform: B2B and wholesale workflows, headless and custom checkout, multi-store and marketplace strategies, and deep integrations with your ERP, PIM, and CRM.

2018 Founded
50+ B2B storefronts
4.7/5 Clutch rating

What do we build on Shopify Plus?

Migration to Shopify Plus

Seamless replatforming from Magento, custom builds, or legacy systems—with SEO preservation and zero-downtime cutover.

B2B & Wholesale

Tiered pricing, net terms, company accounts, quote requests, and purchase-order workflows so your sales team and customers work in one place.

Custom storefronts & UX

Conversion-focused design and development: theme customization, headless when needed, and mobile-first experiences that scale.

Integrations & automation

ERP (SAP, NetSuite, Tecsys, Dynamics), Akeneo PIM, CRM (HubSpot, Klaviyo), 3PL, and marketplaces—so commerce and operations stay in sync.

CRO & performance

Technical SEO, Core Web Vitals, and conversion optimization so your store performs under traffic and converts.

Ongoing support

Retainers for updates, training, and evolution as your business and Shopify evolve.

Custom Shopify apps

When off-the-shelf apps don't fit your B2B workflows, we build custom Shopify apps—pricing engines, ERP connectors, admin tools, and customer portal extensions using the Shopify Admin API and Functions.

Ready to start?

Let's discuss your B2B or hybrid commerce goals.

Get in touch →

How we're different

  • B2B-first: we specialize in wholesale, distribution, and hybrid B2B/B2C.
  • We integrate Plus with ERP, PIM, and CRM—not just "connect an app."
  • Patchworks iPaaS partner: pre-built connectors to 100+ systems, plus custom Shopify apps when you need bespoke functionality.
  • Strategy and implementation in one team: no handoff to a generic dev shop.
See our work Get in touch

We also implement Akeneo PIM and offer apps & integrations — same team, one roadmap. View our integration partners →

Our Shopify Plus implementations are architect-led by Rudy Abitbol, a B2B eCommerce consultant with 18+ years of operator experience and a recurring speaker at B2B Online Chicago.

How does Shopify B2B connect to external systems?

Shopify B2B integrates with ERP, CRM, and other external systems to sync customer data, orders, inventory, product catalogs, and pricing. All integrations use Shopify's B2B APIs and require Shopify Plus.

Methods of integration

Direct integrations

Shopify App Store apps for select ERP, accounting, and PIM systems—Acumatica, Microsoft Dynamics 365 Business Central, NetSuite, Fulfil, Syndigo PIM, and Akeneo PIM.

iPaaS integrations

Connectors from Shopify Partners—including Patchworks (NetSuite, Brightpearl), Pipe17, and OmnifiCX—that sync orders, inventory, catalogs, companies, and payment terms between Shopify and your systems.

Custom APIs

Bespoke integrations using Shopify's B2B APIs for systems without pre-built connectors or unique business requirements. We build and maintain these for our clients.

Talk to us about your integration needs →

What B2B features are native to Shopify Plus?

Shopify Plus now ships with enterprise B2B features built into the platform — no third-party apps required for core wholesale workflows:

  • Company accounts with multiple buyers and locations
  • B2B catalogs with customer-specific pricing
  • Net terms and payment terms at checkout
  • Draft orders and quote-to-order workflows
  • Quantity rules and volume pricing
  • B2B-specific checkout customization via Shopify Functions

We implement these native tools first, and build custom apps only where your business logic requires it. Native means lower maintenance, fewer dependencies, and better long-term platform alignment. See how we built this for Husky Boutique's B2B portal.

Deep dive: B2B Self-Serve on Shopify Plus →

Shopify and the Agentic Commerce Shift

March 24, 2026: Shopify launched Agentic Storefronts — millions of merchants can now sell directly inside ChatGPT, Gemini, and Copilot. No app to install. Your catalog shows up when a buyer asks an AI assistant what to buy, and the purchase completes through your own checkout.

The infrastructure behind it: Shopify and Google co-launched the Universal Commerce Protocol (UCP) at NRF — an open standard backed by Walmart, Target, Visa, Mastercard, and Stripe. UCP standardizes how AI agents discover products, negotiate checkout, and complete transactions.

The B2B catch: Agentic Storefronts support D2C sales only. B2B-only catalogs are excluded. But hybrid B2B/D2C stores on Shopify Plus get automatic AI visibility through their consumer catalog — while B2B pricing stays private. This is exactly the architecture we build for our clients.

Full analysis: What this means for B2B distributors → Our AI for B2B Commerce services →

B2B Accelerator

Accelerate your launch with B2B Protocol

B2B Protocol is our pre-built Shopify Plus B2B implementation framework — 13 production-proven modules including ERP middleware, buyer segment routing, approval workflows, and corporate spend control. Built for manufacturers and distributors who need to launch fast. Start with a head start, not a blank page.

Explore B2B Protocol →

Case studies

Shopify Plus Success Stories

HUSKY BOUTIQUE
B2B/B2C · Shopify Plus · B2B Protocol

HUSKY BOUTIQUE

One platform. Four experiences. Zero compromise. How Husky Boutique replaced a custom Laravel site with a unified Shopify Plus architecture serving consumers, schools, enterprises, and corporate uniform programs — connected to ServiceCentre ERP from day one.

 BICYCLES QUILICOT
Retail · eCommerce Audit · Platform Strategy

BICYCLES QUILICOT

How Montreal's oldest bike shop — 7 locations, 350+ brands, 10,000+ products — got an honest eCommerce audit and a clear Magento-to-Shopify Plus migration roadmap.

« Human After All's technical expertise and solution-oriented mindset have been strong throughout the project. »

— Jérémie Gougoux, Director of Operations, Husky Boutique

★★★★★ Verified on Clutch — 4.7/5

What This Means for Your Business

  • Reduce order processing time Self-serve B2B portal replaces phone/fax/email ordering.
  • Unify B2B and B2C on one platform One Shopify Plus store serves both buyer types with role-based experiences.
  • Scale without infrastructure debt Fully managed SaaS with 99.99% uptime, no servers to patch.
  • Launch in weeks, not quarters Pre-built B2B features mean faster time to market than custom builds.

Frequently asked questions

Is Shopify Plus good for B2B?
Yes. Shopify Plus now ships with native B2B features — company accounts with multiple buyers and locations, customer-specific catalogs and price lists, net payment terms, draft orders and quote-to-order workflows, quantity rules, and volume pricing — so most wholesale operations no longer need a stack of third-party apps. For mid-market manufacturers and distributors, it is the fastest path from legacy or custom-built systems to modern B2B commerce. Human After All, a Montreal-based Shopify Plus Partner founded in 2018, has delivered more than 50 B2B storefronts, including Husky Boutique, which serves consumers, schools, enterprises, and corporate uniform programs from a single Shopify Plus store connected to ServiceCentre ERP. We implement the native tools first and build custom apps — like our B2B Protocol accelerator framework — only where your business logic requires it, which keeps maintenance, dependencies, and total cost of ownership down over the long run.
How much does a Shopify Plus B2B migration cost?
A typical mid-market Shopify Plus B2B implementation runs $80K–$150K+, depending on catalog complexity, ERP integration depth, and how much custom development your workflows require. Simpler B2B activations cost less: our productized B2B Launch engagement configures Shopify's nine native B2B features on an existing Plus store in four to six weeks at fixed scope. At the other end, builds involving custom buyer portals, multi-segment routing, or middleware for SAP or NetSuite push budgets higher. We scope in phases so you see working software before the full budget is committed, and we provide a detailed estimate after a paid discovery phase — not a guess from a sales call. Because our team has run B2B commerce operations from the inside for 18+ years, every line item is tied to a commercial outcome — one reason our Clutch rating from B2B clients stands at 4.7/5.
Can Shopify Plus replace Magento for B2B?
For most mid-market B2B operations, yes. Shopify Plus now matches the B2B capabilities that once justified Magento — company accounts, customer-specific catalogs and pricing, net terms, quote workflows — while eliminating the hosting, patching, and developer overhead that make Magento expensive to keep alive. Total cost of ownership is typically lower and development cycles are faster, because the platform is fully managed SaaS with 99.99% uptime. We have migrated multiple businesses from Magento to Shopify Plus, preserving SEO equity with 301 redirect mapping and moving product data, customer accounts, and order history intact. Our audit for Bicycles Quilicot — a seven-location retailer with 10,000+ products on Magento — produced exactly this kind of migration roadmap, covering catalog architecture, total cost of ownership, and a phased cutover plan. Where genuinely bespoke logic is needed, Shopify Functions and custom apps cover the gap.
Can Shopify Plus replace BigCommerce for B2B?
Yes. Shopify Plus now matches or exceeds BigCommerce's B2B capabilities with native company accounts, customer-specific catalogs, volume pricing, quantity rules, and net terms — plus a larger app ecosystem, deeper checkout extensibility through Shopify Functions, and stronger long-term platform investment, including Shopify's Agentic Storefronts for AI-driven selling. For manufacturers and distributors weighing the two, the practical differences show up in integration options and roadmap velocity: Shopify's B2B feature set has shipped faster year over year. We have helped B2B businesses move from BigCommerce to Shopify Plus with full preservation of product data, customer accounts, order history, SEO equity, and ERP integrations. And we know both platforms honestly — we built Atelier du Chef's SAP-integrated B2B store on BigCommerce — so our recommendation is based on your catalog, integrations, and buying workflows, not on the platform we happen to prefer.

Ready to transform your B2B commerce?

Let's discuss how we can help your business grow on Shopify Plus.

Get in touch