FAQ
B2B Self-Serve Portal on Shopify Plus
A B2B self-serve portal on Shopify Plus gives your dealers, retailers, and corporate buyers 24/7 access to their accounts, pricing, catalogs, and order history — without calling your sales team. Shopify Plus supports this natively with company accounts, customer-specific catalogs, and B2B checkout customization.
What Your Buyers Get
- Company accounts — Multiple buyers per company with roles, permissions, and spending limits
- Customer-specific pricing — Each company sees their negotiated rates and catalogs
- Quick order — Enter SKUs and quantities directly without browsing the catalog
- Reorder from history — One-click reorder from past orders, the feature B2B buyers use most
- Net payment terms — Pay on Net 30, 60, or 90 at checkout with balance tracking
- PO numbers — Enter purchase order numbers at checkout for internal tracking
- Approval workflows — Manager approval for orders above spending thresholds
Real-World Example
We built a self-serve B2B portal for Husky Boutique, a Canadian workwear manufacturer. Dealers, schools, and enterprise buyers each get their own account with tailored pricing. They order online 24/7 instead of calling or faxing. The consumer storefront runs alongside it on the same Shopify Plus instance.
For a deeper look at self-serve B2B features, see our Shopify B2B self-serve guide or explore our Shopify Plus services.
Related Questions
What features does a B2B self-serve portal include?
Company accounts with multiple buyers and locations, customer-specific catalogs and pricing, quick order forms (enter SKUs directly), reorder from order history, draft orders and quote requests, net payment terms at checkout, purchase order number fields, and approval workflows for high-value orders.
Can buyers reorder from their order history?
Yes. Shopify Plus B2B company accounts give buyers access to their full order history. They can view past orders, reorder with one click, and modify quantities before adding to cart. This is the single most requested feature from B2B buyers and typically drives 40–60% of repeat orders.
How do approval workflows work on Shopify Plus?
Shopify Plus supports buyer roles within company accounts. You can set spending limits per buyer, require manager approval above certain thresholds, and restrict which products or catalogs each buyer can access. Custom approval workflows beyond native capabilities are built using Shopify Functions and custom apps.
How long does it take to build a B2B portal on Shopify Plus?
A self-serve B2B portal on Shopify Plus takes 8–16 weeks including discovery, design, development, ERP integration, and launch. The timeline depends on catalog complexity, number of buyer segments, and integration requirements with your ERP.