The B2B commerce partner for manufacturers and distributors.
We help you grow B2B revenue as buying moves to self-serve, digital, and AI.
Most B2B sellers built their business on reps and relationships. We help them keep that relationship — and the margin that comes with it — as the first sales call quietly shifts from a phone call to a search box, and increasingly to an AI agent that decides which supplier makes the shortlist before a human is ever involved.
We've been on your side of the table.
Most B2B eCommerce agencies have only ever worked on the agency side. We haven't. Human After All was founded by a senior commerce leader who ran these operations from the inside — managing teams, P&Ls, ERP integrations, and the organizational change that decides whether a digital channel actually gets adopted or quietly dies.
That's the difference you feel in every engagement. We don't recommend platforms from a deck. We've implemented them in production, connected them to the ERP, and sat in the room when the CFO asked why the numbers didn't match. We scope, build, and deliver like people who have sat where you sit — because we have.
Most agencies hand off at launch. We've sat in the seat where adoption decides ROI — which is why we never leave the table at hand-off.
Operator-led. AI-first.
Shopify Plus B2B
Implementation, configuration, and the operational decisions that determine whether a wholesale store ships revenue or overhead. Company accounts, customer-specific pricing, net terms, and the checkout logic B2B actually runs on.
Akeneo PIM & ERP integration
Catalog architecture, attribute strategy, and the integration plumbing that lets your ERP speak fluent Shopify — orders, inventory, and pricing in sync, with no one re-keying data by hand.
AI-first commerce
GEO, agentic-checkout readiness, and the product-data infrastructure for the AI commerce layer. Not bolted on after launch — built into how every engagement is scoped from day one.
Built to operate.
We don't launch and leave. We build platforms your team can actually run — self-serve B2B portals, autonomous pricing, dashboards that surface the answer before anyone asks the question. Our engagements are built so your team can run the system — with us in your corner long after launch. The technology is the easy part. The organizational change is where most projects succeed or fail — so that's where we start.
Results, not promises.
Four buyer experiences. One platform.
Four distinct buyer experiences on one Shopify Plus build — consumers, schools, enterprise multi-location, and corporate spend programs — replacing a one-size-fits-all custom system, with ERP integration and self-serve ordering.
Four years. Double-digit growth.
Four consecutive years of double-digit online growth at Lumen, part of Sonepar — one of the world's largest electrical distribution groups. Digital became the default B2B ordering channel — the operator track record Human After All is built on.
Catalog at North-American scale.
Enterprise Akeneo PIM implementation for Goodyear across North America — product-data governance and catalog architecture across thousands of SKUs.
Rudy Abitbol — Founder.
Rudy founded Human After All after running B2B commerce from the inside as a senior commerce leader at manufacturers and distributors — delivering 52% B2B sales growth as an operator and four consecutive years of double-digit online growth at a national distributor. He's a Forbes Agency Council member, a MasterB2B Nexus Executive Advisor, and an international B2B commerce speaker.
He keeps that edge current — completing Anthropic's official Claude and AI fluency training, and building with these tools daily across client engagements.
No pitch deck.
Just a conversation.
Bring us your B2B commerce challenge and we'll tell you straight whether we're the right operators to solve it.