About Us
Strategy
Human After All is a practitioner-led B2B eCommerce agency based in Montreal.
We specialize in Shopify Plus B2B implementations, Akeneo PIM architecture, ERP integration, and AI-powered commerce transformation for mid-market manufacturers and distributors across Canada, the United States, and France.
Practitioner-led
Our founder spent years as a senior commerce leader at manufacturers and distributors — managing teams, P&Ls, ERP integrations, and the organizational change that makes digital actually work. We've been on your side of the table. That operator experience shapes every strategy engagement.
B2B specialists
We don't do a bit of everything. We do B2B eCommerce — Shopify Plus implementations, Akeneo PIM architecture, ERP integration. That's it. No consumer brands, no branding agencies pretending they understand purchase orders. Every project we take on looks like the last one we delivered.
Built to operate
We don't launch and leave. We build platforms your team can actually run — without calling us every time something changes. Self-service B2B portals, autonomous pricing management, dashboards that answer questions before they're asked. The goal is always the same: make your team independent.
Our Approach
Operator experience. Not agency advice.
Every engagement starts with someone who has actually managed a B2B P&L, run an ERP integration project, and convinced a sales team to adopt digital. We don't recommend platforms from a deck — we've implemented them in production, connected them to SAP and NetSuite, and sat in the room when the CFO asked why the numbers don't match. That operator perspective shapes how we scope, build, and deliver.
What makes us different
Operator-led
Our founder spent 8+ years running B2B commerce operations — managing teams of 40, digital budgets of $8M, and ERP ecosystems. We've been on your side of the table.
B2B only
No consumer brands. No D2C startups. Every project we take looks like the last one we delivered — Shopify Plus, Akeneo PIM, ERP integration for manufacturers and distributors.
Results with data
52% B2B sales growth at Lumen. 40% faster time-to-market with Akeneo PIM. $855K B2B revenue for Husky Boutique. We measure what we ship.
Perspective
Our take on B2B eCommerce
We wrote the guide we wish existed when we were on the other side of the table — choosing platforms, negotiating ERP integrations, and convincing sales teams that digital wouldn't replace them.
Rudy Abitbol
Founder, B2B eCommerce Consultant
B2B eCommerce consultant with 18+ years of experience as a senior commerce leader at multiple manufacturers and distributors. Rudy brings operator-level clarity to complex B2B commerce transformations — with the perspective of someone who has actually run these operations from the inside.
Shopify Plus & Akeneo PIM specialist. International B2B commerce speaker. Forbes Agency Council member. Speaker at B2B Online Chicago, NRF Retail's Big Show Europe, B2B Connect, and RDVeCommerce. Read his latest articles and industry insights.