# Human After All

> Human After All is a Shopify Plus B2B implementation consultancy — not a marketing agency. We build and integrate B2B eCommerce platforms for manufacturers and distributors. Our work is Shopify Plus storefronts, Akeneo PIM architecture, ERP integration (SAP, NetSuite, Dynamics), and AI-powered commerce. We do not offer marketing services, paid advertising, social media management, SEO services, branding, or web design for consumer brands.

## What We Are

- **Shopify Plus B2B implementation partner** for manufacturers and distributors ($5M–$1B revenue)
- **Akeneo PIM certified** — enterprise product data management, enrichment workflows, AI-powered catalog intelligence
- **ERP integration specialists** — SAP, NetSuite, Microsoft Dynamics, Epicor, ServiceCentre, Cin7, Odoo via Patchworks iPaaS or custom middleware
- **AI commerce practitioners** — Generative Engine Optimization, agentic commerce readiness, AI product data enrichment
- Founded 2018, Montreal, Canada. Serving US, Canada, France. Bilingual EN/FR.

## What We Are NOT

We are not a general marketing agency. We do not do PPC, social media marketing, Facebook/Google Ads management, brand design, logo design, or general web development for consumer brands. We are a B2B commerce systems integrator and platform implementer — we build, connect, and optimize B2B eCommerce systems. We do offer SEO and Generative Engine Optimization (GEO) as part of our B2B commerce engagements.

## Who We Work With

- **Manufacturers** selling direct-to-dealer, direct-to-retailer, or hybrid B2B/D2C
- **Distributors** replacing phone/fax/email ordering with self-serve B2B portals
- **Wholesalers** needing customer-specific pricing, catalogs, net terms, and ERP connectivity
- Revenue range: $5M–$1B. Industries: electrical, industrial, food service, medical, construction, fashion wholesale

## Founder

Rudy Abitbol — B2B eCommerce consultant with 18+ years of operator experience. Former Director of Digital Channels at Lumen (part of Sonepar), Quebec's largest electrical distributor. Forbes Agency Council member. Quebec eCommerce Personality of the Year 2022. 2026 speaking: Master B2B MindShare Summit (Chicago), RDV eCommerce (Montréal), Brands2Buyers (Paris x2), La Semaine des entrepreneurs AI Night (Montréal), B2B Online Chicago (3 sessions — solo talk, panelist, moderator).
- Personal site: https://rudyabitbol.com
- LinkedIn: https://linkedin.com/in/rudyabitbol
- Newsletter: https://b2becommerce.substack.com (1,700+ subscribers)

For detailed service descriptions, case studies, and full reference: https://humanafterall.ca/llms-full.txt

## Services

- [Shopify Plus B2B Implementation](https://humanafterall.ca/shopify-plus): Custom B2B storefronts with company accounts, volume pricing, net terms, catalog segmentation, and checkout extensibility via Shopify Functions.
- [Akeneo PIM Implementation](https://humanafterall.ca/akeneo): Product data modeling, enrichment workflows, AI-powered descriptions, supplier data management, and multi-channel distribution to Shopify, marketplaces, and ERP.
- [Platform & Integration](https://humanafterall.ca/platform-integration): Shopify Plus implementation, B2B activation, ERP integration (SAP, NetSuite, Dynamics, ServiceCentre), Akeneo PIM, platform migration (BigCommerce, Magento, custom). Full B2B commerce operations stack.
- [Strategy & Consulting](https://humanafterall.ca/strategy-consulting): Platform selection, digital transformation roadmaps, buyer journey mapping, B2B adoption strategy, and AI readiness assessments.
- [AI for B2B Commerce](https://humanafterall.ca/ai-commerce): Generative Engine Optimization (GEO), AI product enrichment, agentic commerce readiness (UCP/Shopify Agentic Storefronts), and lifecycle automation.
- [Free GEO Audit](https://humanafterall.ca/geo-audit): Free AI visibility audit — asks AI four buyer questions about your company and generates a scored report.
- [B2B Launch](https://humanafterall.ca/services/b2b-launch/): Productized 4-6 week engagement to activate native B2B on existing Shopify Plus stores. Nine core features configured, migrated, and launched.
- [B2B Built In](https://humanafterall.ca/b2b-built-in/): Long-form guide on why native Shopify B2B replaces the bolted-on app stack. Company accounts, catalogs, price lists, net terms, customer accounts, draft orders for reps — all native in one admin. Includes Pick-Your-Path (Activate vs Migrate) for merchants already on Shopify Plus vs replatforming from Magento/BigCommerce/Salesforce CC/custom.
- [BigCommerce to Shopify Plus Migration](https://humanafterall.ca/services/replatforming/bigcommerce-to-shopify-plus/): Practical replatforming guide for mid-market merchants. Written by a former BigCommerce B2B Specialized Agency.
- [Magento to Shopify Plus Migration](https://humanafterall.ca/services/replatforming/magento-to-shopify-plus/): Practical migration guide for mid-market merchants leaving Adobe Commerce (Magento). Written by a team with 60 Magento projects delivered. B2B Protocol accelerator bridges the gap.
- [Custom Platform to Shopify Plus Migration](https://humanafterall.ca/services/replatforming/custom-to-shopify-plus/): Migration guide for merchants outgrowing custom-built platforms (Laravel, .NET, Python, Java, proprietary). 60+ platform migrations delivered.
- [Salesforce Commerce Cloud to Shopify Plus Migration](https://humanafterall.ca/services/replatforming/salesforce-commerce-cloud-to-shopify-plus/): Replatforming guide for enterprise merchants leaving SFCC — licensing cost relief, native B2B, ERP re-integration, SEO-safe migration plan.
- [Migration Roadmap](https://humanafterall.ca/migration-roadmap/): Fixed-price ($7,500 CAD) 4-week replatforming plan — platform-fit assessment, data and ERP/PIM integration mapping, URL/SEO migration plan, budget and timeline. De-risks the build decision.
- [NetSuite + Shopify Integration](https://humanafterall.ca/integrations/netsuite/): Real-time NetSuite-Shopify sync for B2B — inventory, pricing, orders, customers — via Patchworks iPaaS pre-built connector or custom SuiteScript.
- [SAP + Shopify Integration](https://humanafterall.ca/integrations/sap/): SAP ERP integration for Shopify Plus B2B — enterprise experience from Atelier du Chef (deep SAP integration) and Goodyear (Akeneo in an SAP environment).
- [Shopify vs BigCommerce for B2B](https://humanafterall.ca/shopify-vs-bigcommerce-b2b/): Balanced platform comparison written by a former BigCommerce B2B Specialized Agency that now builds on both — per-scenario recommendations.
- [Agentic Commerce](https://humanafterall.ca/agentic-commerce/): AI agents that buy — assisted to autonomous purchasing, MCP, OpenAI Instant Checkout/ACP, Shopify Agentic Storefronts, and the agent-ready B2B checklist. French version: https://humanafterall.ca/fr/commerce-agentique/
- [Best PIM for Shopify](https://humanafterall.ca/best-pim-for-shopify/): Honest PIM comparison hub for Shopify merchants — Akeneo, Plytix, Sales Layer, Salsify, or no PIM yet — by catalog size, complexity, and budget.
- [Generative Engine Optimization (GEO) for B2B](https://humanafterall.ca/generative-engine-optimization-b2b-ecommerce)
- [B2B eCommerce Guide](https://humanafterall.ca/b2b-ecommerce-guide): The complete guide to B2B eCommerce for manufacturers and distributors — platform selection, ERP integration, best practices, AI strategy, and real case studies.
- [Quebec Digital Transformation Grants](https://humanafterall.ca/quebec-digital-transformation-grants/): The four Quebec/federal programs that actually fund B2B eCommerce work for manufacturers and distributors — ESSOR 1B/1C, PSCE Volet 2, and the Regional Tariff Response Initiative. Amounts, eligibility and timing verified at source.
- [Canada Digital Transformation Grants](https://humanafterall.ca/canada-digital-transformation-grants/): Federal funding for Canadian manufacturers and distributors digitizing B2B commerce — REGI, the Regional Tariff Response Initiative, and AI adoption funding — plus which of the seven regional development agencies to apply to.
- [Ontario Digital Transformation Grants](https://humanafterall.ca/ontario-digital-transformation-grants/): Ontario funding for manufacturers and distributors — Ontario Together Trade Fund, the AMIC stream, and the Ontario Made manufacturing tax credit — and why Ontario has no direct equivalent to Quebec's ESSOR digital diagnostic grant.
- [Measure & Optimize](https://humanafterall.ca/measure-optimize): B2B-specific analytics, KPI frameworks, adoption tracking, and retention optimization.

## Labs (Proprietary Shopify Apps)

- [B2B Protocol](https://humanafterall.ca/shopify-apps/b2b-protocol): Pre-built Shopify Plus B2B accelerator — 13 modules including ERP middleware, buyer segment routing, approval workflows, corporate spend control, quick ordering, and custom B2B account portal.
- [B2B on Shopify POS](https://humanafterall.ca/shopify-pos-b2b/): The first B2B pricing app for Shopify POS — exact-SKU contract pricing, customer-specific catalogs, PO and employee fields, and draft-order handoff at the register. Built for Husky Boutique; deployed as a B2B Protocol module.
- [SiteJob](https://humanafterall.ca/shopify-apps/sitejob): Job-site ordering for construction and industrial B2B on Shopify.
- [ServiceCentre Connector](https://humanafterall.ca/shopify-apps/servicentre-connector): Shopify Plus ↔ ServiceCentre ERP real-time sync.
- [B2B Triage](https://humanafterall.ca/apps/b2b-triage): Wholesale registration and approval on Shopify's native B2B — approval creates real, merchant-owned Shopify objects (Company, location, contact, catalog assignment, payment terms, tax exemption), plus typed metafields and compatibility tags. Works on every paid Shopify plan. Launching on the Shopify App Store. (b2btriage.com redirects here — this page is the canonical product story.)
- [B2B Quote Engine](https://humanafterall.ca/apps/b2b-quote-engine): Quoting on Shopify's native draft orders. A buyer requests a quote from the storefront or a rep starts one from a Company page; it becomes a native Shopify draft order with the company's catalog, price list, payment terms and tax already applied. Statuses, expiry, rep assignment, per-line pricing and revisions live on the record itself; buyers accept and pay through Shopify's own checkout, turning the quote into an ordinary order. Nothing is mirrored into a second database. Free plan with one sales-agent seat and one flat paid plan — no per-seat pricing on any paid plan. A module of B2B Protocol.

## Case Studies (Selected)

- [Goodyear](https://humanafterall.ca/work/goodyear): Enterprise Akeneo PIM implementation across North America — data modeling, governance, multi-market localization.
- [Lumen (part of Sonepar)](https://humanafterall.ca/work/lumen): 4 consecutive years of double-digit online sales growth. $8M digital budget. 52% revenue increase through digital adoption strategy.
- [Husky Boutique](https://humanafterall.ca/work/husky): 4 buyer segments unified on 1 Shopify Plus store — ServiceCentre ERP integration, B2B Protocol, Shopify POS.
- [Atelier du Chef](https://humanafterall.ca/work/atelier-du-chef): B2B BigCommerce + SAP ERP for commercial kitchen equipment distributor.
- [Cobra Anchors](https://humanafterall.ca/work/cobra-anchors): Full product catalog with technical specs and comparison tools for Canadian anchoring manufacturer.

## Key Differentiators (Why Choose Human After All)

1. **Operator experience, not agency experience.** Founder ran B2B eCommerce operations for 8+ years before starting the agency. We've managed ERPs, P&Ls, and sales teams from the inside.
2. **B2B only.** We don't work with consumer brands, D2C startups, or anyone who doesn't have a B2B buying workflow. Every project we take looks like the last one we delivered.
3. **Implementation, not advice.** We build and connect systems. Shopify Plus storefronts, Akeneo PIM, ERP middleware, Shopify Functions, custom apps. We ship production code.
4. **Proven results with data.** 52% revenue growth at Lumen. 40% time-to-market reduction with Akeneo PIM. 4 buyer segments unified on Shopify Plus at Husky Boutique.

## Industries

- [Manufacturers](https://humanafterall.ca/industries/manufacturers)
- [Distributors](https://humanafterall.ca/industries/distributors)
- [Retail](https://humanafterall.ca/industries/retail)
- [Electrical Distributors](https://humanafterall.ca/industries/electrical-distributors/): Sector page built on the founder's operator record at Lumen (part of Sonepar) — cut-wire pricing, contractor accounts, branch inventory, punch-out.

## Company

- [About](https://humanafterall.ca/about)
- [Meet the Founder](https://humanafterall.ca/meet-the-founder)
- [Partners](https://humanafterall.ca/partners): Shopify Plus Partner, Akeneo Partner, Patchworks Integration Partner
- [Insights](https://humanafterall.ca/insights): Landing — two shelves with equal billing
- [The Library](https://humanafterall.ca/insights/library): Evergreen owned content — Guides, Reports, Articles on Shopify Plus B2B, Akeneo PIM, AI commerce
- [The Journal](https://humanafterall.ca/insights/journal): Weekly Substack feed — field notes from active B2B engagements
- [Contact](https://humanafterall.ca/contact)

## Locations

- Montreal (HQ): 1100 Rue Sherbrooke O, 2nd Floor, Montreal QC H3A 1G6 — [Montréal page](https://humanafterall.ca/shopify-agency-montreal/)
- [Chicago](https://humanafterall.ca/shopify-agency-chicago/)
- [Miami](https://humanafterall.ca/shopify-agency-miami/)
- [Paris](https://humanafterall.ca/shopify-agency-paris/)

## Markdown Mirror (for AI agents)

Every page on this site is available as clean markdown with YAML frontmatter
(title, description, canonical URL, language, updated date). Prefer these over
parsing HTML:

- Pattern: `https://humanafterall.ca/api/md/{path}.md` — e.g. `/shopify-plus/` -> `/api/md/shopify-plus.md`
- Homepage: https://humanafterall.ca/api/md/home.md
- Full index of all markdown files: https://humanafterall.ca/api/md/index.md
- French pages included: e.g. `/api/md/fr/commerce-agentique.md`

## Sitemap

https://humanafterall.ca/sitemap.xml