--- title: "Husky Boutique — One Platform, Four Experiences | HAA" description: "Husky Boutique: unified Shopify Plus architecture serving 4 buyer segments — consumers, schools, enterprises, corporate programs. ServiceCentre ERP integration." url: "https://humanafterall.ca/work/husky/" language: "en" updated: "2026-07-13" markdown_index: "https://humanafterall.ca/api/md/index.md" --- Last updated: July 2026 B2B / B2C Shopify Plus B2B Protocol ServiceCentre ERP # Husky Boutique: _four buyer experiences_ on one Shopify Plus platform One platform. _Four experiences._ Zero compromise. Husky Boutique needed to sell to consumers, outfit entire school programs, manage corporate uniform allocations, and give B2B administrators real-time order visibility — all from one store, synced to ServiceCentre ERP. We built it on Shopify Plus with B2B Protocol. [Book a discovery call →](https://humanafterall.ca/contact/) [Explore B2B Protocol →](https://humanafterall.ca/shopify-apps/b2b-protocol/) Launched 2026 Industry Workwear Uniforms & Safety Platform Shopify Plus + B2B Protocol Sector B2B / B2C Retail Wholesale Lead Rudy Abitbol Heritage Quebec since 1969 Live store [huskyboutique.com](https://huskyboutique.com) ![Husky Boutique — unified B2B and B2C Shopify Plus storefront](https://humanafterall.ca/images/2025/04/husky/husky-banner.webp) 01 · CHALLENGE ## A site built for _no one._ Husky Boutique had been running on a custom legacy platform for years. It worked — barely. The consumer experience was outdated, B2B buyers had no self-serve portal, school programs were managed over email, and every order had to be manually re-entered into ServiceCentre ERP. The team spent more time on workarounds than on selling. Marketing couldn't update the site without a developer. B2B pricing lived in spreadsheets. And the business was growing into new segments — corporate uniforms, employee allocation programs — that the old platform couldn't support at all. They needed a platform that could serve four completely different buyer journeys without fragmenting operations across four different tools. ### THE OBJECTIVE - One platform for all four buyer segments - Team autonomous on content and catalog - ServiceCentre ERP connected in real time - Native B2B — no bolt-on plugins 02 · SOLUTION ## Four buyer journeys, one platform. 01 ### B2C Consumer BEFORE Outdated catalogue. No search. Desktop-only layout. NOW - Public catalogue with faceted search - Card checkout with Shop Pay - In-store pickup at any location 02 ### School Programs BEFORE Paper forms. Phone orders. Manual invoicing per school. NOW - School-coded entry portal - Filtered catalogue per institution - Seasonal ordering windows 03 ### Enterprise Employees BEFORE HR collects sizes via email. Orders placed by admin. No tracking. NOW - Company Card / Company Code login - Allocation tracking per employee - Automated budget enforcement 04 ### B2B Administrators BEFORE No dashboard. Reports pulled from ERP manually. NOW - Role-based access control - Live order and allocation tracking - CSV export for finance teams 03 · ARCHITECTURE ## Native first. _Custom where it counts._ We didn't bolt on a B2B layer. We built a four-layer architecture where every component uses Shopify-native capabilities first, with custom logic only where the platform stops short. The real-time ServiceCentre ERP connection was delivered through our [platform and integration](https://humanafterall.ca/platform-integration/) practice. LAYER 1 ### Presentation Shopify Theme · Liquid · Sections · POS LAYER 2 ### B2B Protocol Custom accelerator · 8 admin pages · 40+ API endpoints LAYER 3 ### Shopify Plus Companies · Catalogues · Price Lists · Payment Terms LAYER 4 ### ServiceCentre ERP Orders · Invoices · Inventory · Customer Sync 8 Admin pages 40+ API endpoints 5 Shopify extensions 0 Third-party apps 04 · ERP LOOP ## Shopify sells. ServiceCentre _does the books._ B2B Protocol is the bridge. This is the kind of [ERP integration](https://humanafterall.ca/platform-integration/) we build on [Shopify Plus](https://humanafterall.ca/shopify-plus/) for manufacturers and distributors. 1 ### Order pushed Every Shopify order — B2C or B2B — is pushed to ServiceCentre within seconds via webhook. Line items, taxes, discounts, and customer data are mapped automatically. 2 ### Split invoicing B2B orders with multiple cost centres generate separate invoices in ServiceCentre. The worker splits line items by department, applies the correct PO number, and routes each invoice to the right contact. 3 ### Activity log Every sync event — success or failure — is logged with timestamp, payload hash, and retry count. The admin dashboard shows real-time sync health across all channels. 05 · UNIFIED COMMERCE ## Shopify POS — the _counter_ and the _cart_ are the same store. Husky's retail locations run on Shopify POS, sharing the same product catalog, inventory, and customer database as the online store. A B2B customer who places an order online can pick it up in-store — and the POS associate sees the company, the allocation, and the pricing tier instantly. Getting negotiated prices to the register took more than configuration: Shopify POS has no native B2B mode, so we built [the first B2B pricing app for Shopify POS](https://humanafterall.ca/shopify-pos-b2b/) — a guided register flow that identifies the company, loads its exact-SKU price list, and hands the cart to the terminal as a draft order with contract prices locked. - Same inventory across online and retail - B2B pricing visible at the counter - Customer history unified across channels - Orders synced to ServiceCentre regardless of origin ![Husky Boutique storefront — unified POS and eCommerce](https://humanafterall.ca/images/2025/04/husky/husky-homepage.webp) 06 · RESULTS ## The scoreboard. 4 Buyer segments on one platform 19 B2C, schools, enterprise employees, and multi-location administrators Active companies on Shopify Plus B2B 40+ API endpoints powering B2B Protocol 100% Channels unified — online, POS, B2B 07 · BEFORE / NOW ## Six things that _used to take a meeting,_ now take a click. BEFORE NOW Order placement ~Phone call + manual entry~ Self-serve B2B portal Pricing ~Spreadsheet per company~ Shopify Price Lists + Catalogues Inventory ~Checked in ERP, relayed by phone~ Real-time sync via webhook Employee allocations ~HR collects sizes via email~ Self-serve with budget caps Site changes ~Developer ticket, 2-week lead time~ Shopify admin, instant publish Channels ~Separate systems, no shared data~ One store — online, POS, B2B > WHY IT MATTERS — Every manual step is a place where orders get lost, prices get wrong, and customers wait. Automation isn't about replacing people. It's about letting them sell instead of copy-paste. " > We went from managing four separate workflows to running everything from one dashboard. Our team spends time selling now, not re-entering data. 08 · IN THE WILD ![Husky Boutique hero — workwear and safety storefront](https://humanafterall.ca/images/2025/04/husky/husky-hero-clean.webp) ![Husky Boutique — corporate uniform program](https://humanafterall.ca/images/2025/04/husky/husky-uniforms.webp) ![Husky Boutique — safety footwear collection](https://humanafterall.ca/images/2025/04/husky/husky-safety.webp) ![Husky Boutique — B2B order management admin](https://humanafterall.ca/images/2025/04/husky/husky-b2b-orders.webp) ![Husky Boutique — B2B product catalogue admin](https://humanafterall.ca/images/2025/04/husky/husky-b2b-products.webp) 09 · STACK ### Platform Shopify Plus Shopify Functions Shopify POS ### HAA-built B2B Protocol ### Integration ServiceCentre ERP ### B2B layer Company Accounts Catalogues Price Lists Payment Terms ## More success stories. [![Herbasanté case study](https://humanafterall.ca/images/2025/04/herbasante/herbasante-card.png) B2C · B2B · Shopify · Odoo ### HERBASANTÉ Two storefronts from scratch — a D2C Shopify store for consumers and a B2B platform for naturopaths with Odoo integration.](https://humanafterall.ca/work/herbasante/) [![Bicycles Quilicot case study](https://humanafterall.ca/images/2025/04/quilicot/quilicot-card.webp) Retail · eCommerce Audit · Platform Strategy ### BICYCLES QUILICOT How Montreal's oldest bike shop got an honest eCommerce audit and a clear Magento-to-Shopify Plus migration roadmap.](https://humanafterall.ca/work/quilicot/) ## Multiple buyer segments on one platform? _Let's scope it._ [Book a discovery call](https://humanafterall.ca/contact/) [Explore B2B Protocol →](https://humanafterall.ca/shopify-apps/b2b-protocol/)