--- title: "GOODYEAR — Enterprise, Akeneo PIM | Human After All" description: "How a global tire manufacturer brought product data under control across North America with an enterprise Akeneo PIM implementation." url: "https://humanafterall.ca/work/goodyear/" language: "en" updated: "2026-07-13" markdown_index: "https://humanafterall.ca/api/md/index.md" --- Last updated: July 2026 ![GOODYEAR — Enterprise · Akeneo PIM · Product Data Governance case study by Human After All](https://humanafterall.ca/images/2025/04/goodyear/goodyear-card.webp) EnterpriseAkeneo PIMProduct Data Governance # Goodyear: enterprise Akeneo PIM and product data governance across North America Led by [Rudy Abitbol](https://humanafterall.ca/meet-the-founder/) · Human After All How a global tire manufacturer brought product data under control across North America with an enterprise Akeneo PIM implementation. [Visit website →](https://www.goodyear.com) Industry Tire Manufacturing & Distribution Platform Akeneo PIM (Enterprise) Services PIM Architecture, Data Governance, Catalog Enrichment 01 Challenge ## A global manufacturer that needed to get _product data_ under control Goodyear needs no introduction. A global tire manufacturer with operations spanning dozens of countries, hundreds of product lines, and thousands of SKUs — each with deep technical specifications, vehicle fitment data, performance ratings, regional certifications, and marketing content that varies by market and channel. Enterprise PIM implementations fail for the same reason most large technology projects fail: not because the software does not work, but because the organization’s product data is far messier than anyone realized, the stakeholders have competing requirements, and nobody has agreed on what “good” product data actually looks like. Goodyear’s environment amplified every one of these factors. Product data lived across multiple systems and teams. Marketing, product engineering, regional sales organizations, and dealer networks all needed product information — but in different formats, at different levels of detail, and with different update cadences. The PIM had to become the single source of truth for product data — the place where it is governed, enriched, and prepared before flowing downstream to commerce platforms, ERP, marketing channels, and dealer networks. Getting the data model and governance right inside Akeneo was the foundation everything else depended on. 02 Solution ## Enterprise Akeneo PIM _architecture_ and data governance We were brought in as Akeneo PIM specialists, partnering with the agency leading Goodyear’s broader digital commerce program across North America. The scope was the PIM layer — not the full commerce stack. 01 ### Product data modeling Designed the Akeneo data model to accommodate Goodyear’s tire catalog — product families, attribute sets, variant structures, and classification systems that reflect how tires are actually specified, sold, and serviced. Tire data is unusually complex: size, speed rating, load index, tread pattern, season classification, vehicle fitment, warranty terms, and regional availability all need to be structured, enriched, and distributed consistently. 02 ### Data governance and workflows Established enrichment workflows, completeness rules, and quality gates within Akeneo to ensure that product data meets a defined standard before it flows downstream. In an organization the size of Goodyear, data quality cannot rely on individual discipline — it has to be enforced by the system. 03 ### Catalog enrichment strategy Defined the processes and standards for enriching product content within Akeneo — ensuring that marketing descriptions, technical specifications, imagery, and regional attributes are complete and consistent before activation. 04 ### Multi-market and localization The implementation covered North American operations, with product data structures designed to support localization requirements across markets, languages, and regional regulatory standards. Akeneo PIMProduct Data ModelingData GovernanceEnrichment WorkflowsMulti-market Localization ![GOODYEAR — solution detail](https://humanafterall.ca/images/2025/04/goodyear/goodyear-detail.webp) Akeneo PIM (Enterprise) 03 Results Enterprise Akeneo PIM for North America Thousands Tire SKUs with deep specs Governed Enrichment workflows & quality gates Single Source of truth for product data Goodyear is the kind of engagement that validates everything we advocate for when it comes to product information management. At enterprise scale, bad product data is not an inconvenience — it is a revenue problem, a compliance risk, and an operational drag that compounds across every system and channel it touches. The Akeneo implementation was not a software installation. It was a data architecture and governance project that happened to run on Akeneo. Product data modeled in Akeneo with structured attributes, specifications, and multi-market localization — the foundation for AI product discovery and agentic commerce. This engagement is part of our [Akeneo PIM implementation](https://humanafterall.ca/akeneo/) and [platform and integration](https://humanafterall.ca/platform-integration/) practice for manufacturers and distributors. “At enterprise scale, bad product data is not an inconvenience — it is a revenue problem, a compliance risk, and an operational drag that compounds across every system and channel it touches. The Akeneo implementation was a data architecture and governance project that happened to run on Akeneo.” — Human After All ![GOODYEAR — editorial image](https://humanafterall.ca/images/2025/04/goodyear/goodyear-detail.webp) 04 More success stories [ ![Lumen (part of Sonepar)](https://humanafterall.ca/images/2025/04/lumen/lumen-card.webp) B2BDigital TransformationElectrical Distribution ### Lumen (part of Sonepar) How Quebec's largest electrical distributor achieved 4 consecutive years of double-digit online sales growth by making digital the default way B2B customers do business. Read case study → ](https://humanafterall.ca/work/lumen/)[ ![HUSKY BOUTIQUE](https://humanafterall.ca/images/2025/04/husky/husky-card.webp) B2B/B2CShopify PlusB2B Protocol ### HUSKY BOUTIQUE One platform. Four experiences. Zero compromise. How Husky Boutique replaced a custom Laravel site with a unified Shopify Plus architecture serving consumers, schools, enterprises, and corporate uniform programs — connected to ServiceCentre ERP from day one. Read case study → ](https://humanafterall.ca/work/husky/) ## Ready to transform your _B2B commerce_? Let’s discuss how we can help your business grow on Shopify Plus. [Contact us →](https://humanafterall.ca/contact/)