--- title: "Platform & Integration Services for Shopify Plus B2B | HAA" description: "ERP, PIM and marketplace integration for B2B manufacturers and distributors. SAP, NetSuite, Dynamics, Akeneo and custom Shopify apps by operators." url: "https://humanafterall.ca/platform-integration/" language: "en" updated: "2026-07-13" markdown_index: "https://humanafterall.ca/api/md/index.md" --- Last updated: July 2026 # Platform & Integration for B2B _Commerce on Shopify Plus_ Human After All is a Montreal-based Shopify Plus B2B agency that handles platform and integration work for manufacturers and distributors. From B2B activation to platform migration, ERP integration to PIM — we deliver the implementation work that turns Shopify Plus into a production B2B operation. Real systems, real-time, real operators. [Book a discovery call](https://humanafterall.ca/contact/) [Or send a message →](https://humanafterall.ca/contact/) Implementation depth 2026 _13_ modules in B2B Protocol — ACCELERATOR FRAMEWORK _40+_ ERP integrations shipped — SAP · NETSUITE · DYNAMICS _6_ practices: commerce, PIM, iPaaS, search, CRM, support — OUR STACK _18+_ years of B2B operator experience — OPERATOR-LED Shopify Plus Partner SINCE 2014 Akeneo Partner Forbes Agency Council MEMBER 18_+_ Years B2B OPERATOR EXPERIENCE Glossary ## What is B2B eCommerce _platform integration?_ B2B eCommerce platform integration is the practice of connecting your online storefront — typically Shopify Plus — to the operational systems that run your business: ERP (SAP, NetSuite, Dynamics), PIM (Akeneo), CRM (HubSpot), warehouse management, and accounting. The goal is real-time data synchronization — orders, inventory, pricing, and customer records flowing between systems automatically — so your digital channel operates as part of your business, not alongside it. 01Why this matters The honest truth ## Why does integration matter for _B2B?_ Most B2B eCommerce projects fail not because the storefront is wrong, but because it’s disconnected from the systems that actually run the business. Your sales team quotes prices from the ERP. Your warehouse ships from a WMS. Your accounting closes the books in a separate system. If the eCommerce platform doesn’t speak to all of them in real time, you end up with manual data entry, inventory mismatches, and a digital channel your team works around instead of through. We’ve seen [manufacturers](https://humanafterall.ca/industries/manufacturers/) and distributors launch beautiful Shopify storefronts that nobody uses internally — because orders still need to be re-keyed into the ERP, pricing doesn’t match what the rep quoted, and inventory shows available online when the warehouse already shipped the last pallet. Integration is what makes the platform real. 02Services What we ship ## Six implementation practices. _One integrated team._ 01 ### Shopify Plus B2B Implementation For merchants whose B2B operations require more than configuration — custom buyer portals, ERP-driven pricing, multi-segment routing, complex approval workflows. Delivered through B2B Protocol, our 13-module accelerator framework. - Custom B2B portals beyond native Customer Accounts - Real-time ERP-driven pricing and inventory - Multi-segment routing across DTC, B2B, and hybrid models - Multi-level approval workflows and corporate spend control [Explore B2B Protocol →](https://humanafterall.ca/shopify-apps/b2b-protocol/) 02 ### Platform Migration Migrate from Magento, BigCommerce, WooCommerce, or custom platforms to Shopify Plus. - Preserve SEO equity with 301 redirect mapping and URL structure planning - Migrate product data, customer accounts, order history, and content - Activate native B2B features that replace the app stack you outgrew [BigCommerce → Shopify Plus guide](https://humanafterall.ca/services/replatforming/bigcommerce-to-shopify-plus/)[Magento → Shopify Plus guide](https://humanafterall.ca/services/replatforming/magento-to-shopify-plus/)[Custom Platform → Shopify Plus guide](https://humanafterall.ca/services/replatforming/custom-to-shopify-plus/) [See our case studies →](https://humanafterall.ca/work/) 03 ### ERP Integration Connect Shopify Plus to SAP, NetSuite, Microsoft Dynamics, Tecsys, Cin7, ServiceCentre, and more. - Sync orders, inventory, pricing, and customer data in real time - Map data flows between eCommerce, warehouse, and accounting systems - Implement Patchworks iPaaS or custom API connectors depending on complexity [See our technology partners →](https://humanafterall.ca/partners/) 04 ### PIM & Akeneo Implement Akeneo PIM with governance workflows and AI-powered enrichment. - Model product data for complex B2B catalogs with deep technical specifications - Set up channel-specific exports for Shopify, marketplaces, and ERP systems - Manage digital assets — images, PDFs, videos — alongside product data [Learn more about Akeneo PIM →](https://humanafterall.ca/akeneo/) 05 ### Custom Apps & Extensions Build custom Shopify apps for workflows that native Shopify doesn’t cover. - Develop B2B portals, quote forms, order approval flows, and employee allocation systems - Create Shopify Functions for custom pricing, payment, and delivery logic - Build Shopify POS extensions for unified in-store and online B2B experiences [See our Shopify apps →](https://humanafterall.ca/shopify-apps/) 06 ### Maintenance & Support Monthly retained support across Shopify, Akeneo, Algolia, Bloomreach and HubSpot. - Theme updates, version upgrades, and app compatibility management - Ongoing SEO, analytics, and performance health checks - Structured QA and issue tracking via Jira or your preferred tool [Learn more about optimization →](https://humanafterall.ca/measure-optimize/) ### B2B Self-Serve on Shopify Plus B2P B2B Self-Serve gives your wholesale buyers a 24/7 digital ordering experience — Company Accounts, Catalogs, Price Lists, Payment Terms, and Customer Accounts, all native to Shopify Plus. - Companies/locations/buyers hierarchy - Catalogs and Price Lists - B2B Checkout - Customer Accounts portal [Read the B2B Self-Serve guide →](https://humanafterall.ca/shopify-b2b-self-serve/) ### B2B Launch NEW 4-6 WEEKS · FIXED SCOPE A productized 4–6 week engagement to activate native B2B on your existing Shopify Plus store. Discovery, configuration of all nine core B2B features, data migration, training, soft launch, and full launch. - Discovery and strategy - Foundation setup - Configuration of 9 features - Soft launch and full launch [Explore B2B Launch →](https://humanafterall.ca/services/b2b-launch/) [Discuss your project →](https://humanafterall.ca/contact/) B2B accelerator ## Accelerate your launch with _B2B Protocol_ B2B Protocol is our pre-built Shopify Plus B2B implementation framework — 13 production-proven modules including ERP middleware, buyer segment routing, approval workflows, and corporate spend control. Start with a head start, not a blank page. [Explore B2B Protocol →](https://humanafterall.ca/shopify-apps/b2b-protocol/) 01 02 03 04 05 06 07 08 09 10 11 12 13 03Stack ## Which platforms do we _implement?_ We don’t recommend platforms — we implement the ones we’ve operated at scale. COMMERCE Shopify Plus PIM Akeneo iPaaS Patchworks SEARCH Algolia CRM HubSpot SUPPORT Gorgias ERP Connectivity SAPNetSuiteMicrosoft DynamicsTecsysCin7AcombaServiceCentre [See all our technology partners →](https://humanafterall.ca/partners/) See how we work with [manufacturers](https://humanafterall.ca/industries/manufacturers/), [distributors](https://humanafterall.ca/industries/distributors/), and retailers. 04Proof Case studies ## Platform & Integration _Success_ Stories [All Case Studies](https://humanafterall.ca/work/) [ ![Husky Boutique case study — Shopify Plus + ServiceCentre ERP](https://humanafterall.ca/images/2025/04/husky/husky-card.webp) Shopify PlusERP IntegrationB2B Protocol ### Husky Boutique 4 buyer segments on 1 Shopify Plus platform — connected to ServiceCentre ERP with real-time order sync, split invoicing, and Shopify POS. Read case study → ](https://humanafterall.ca/work/husky/)[ ![Goodyear case study — enterprise Akeneo PIM](https://humanafterall.ca/images/2025/04/goodyear/goodyear-card.webp) Akeneo PIMSAPEnterprise ### Goodyear Enterprise Akeneo PIM implementation for North America — product data modeling, governance workflows, and multi-market localization for thousands of tire SKUs. Read case study → ](https://humanafterall.ca/work/goodyear/) 05Outcomes ## What This Means for _Your Business_ Outcome 01 01 ### Real-time data between systems Orders, inventory, pricing, and customer data synced bidirectionally with your ERP. Outcome 02 02 ### Eliminate manual data entry Automated workflows replace spreadsheet imports and copy-paste between systems. Outcome 03 03 ### Connect any system SAP, NetSuite, Microsoft Dynamics, Epicor, [ServiceCentre](https://humanafterall.ca/shopify-apps/servicentre-connector/) , Cin7, Odoo via Patchworks iPaaS or custom. Outcome 04 04 ### Reduce integration maintenance Managed middleware with monitoring, error handling, and retry logic. 06FAQ ## Frequently asked _questions_ How does Shopify Plus integrate with SAP? + Two proven paths. For standard order, inventory, pricing, and customer flows, a managed iPaaS like Patchworks — where we are an integration partner — ships pre-built SAP connectors and gets you live in weeks. For bespoke field mapping, asynchronous queues, or non-standard SAP modules, we build a custom middleware layer instead. We have shipped both, and we recommend based on your transaction volume, data complexity, and internal IT capacity — not on what we would prefer to sell. A working example: Atelier du Chef, a Quebec commercial kitchen equipment distributor, runs its B2B storefront with deep SAP integration — product data, inventory across multiple locations, customer-specific pricing, and orders flowing into SAP without manual re-entry. That is the standard we hold every ERP integration to: the storefront and the back office operating as one system, with monitoring and error handling so it stays that way. What is Patchworks iPaaS? + Patchworks is an integration platform-as-a-service (iPaaS) purpose-built for Shopify Plus and the surrounding B2B stack. It ships pre-built connectors for SAP, NetSuite, Microsoft Dynamics, Akeneo, and dozens of other systems, so standard integration patterns — orders down, inventory and pricing up, customer sync both ways — deploy in weeks rather than the months a custom build takes. It also provides managed monitoring, error handling, and retry logic, which is what keeps an integration reliable after launch. Human After All is a Patchworks Partner: we design the data flows, configure the connectors, and layer custom logic where your processes deviate from the standard patterns. When is Patchworks the right call? Standard flows, common ERPs, limited internal IT capacity. When is it not? Bespoke queuing, unusual systems, or logic no connector covers — then we build custom API integrations on the same architecture principles. Can Akeneo PIM connect to Shopify Plus? + Yes — and it is one of the cleanest PIM-to-commerce integrations available. We model product data inside Akeneo — families, attributes, variants, digital assets — configure channel-specific exports, and pipe enriched data into Shopify Plus on a scheduled or event-driven basis, through the Patchworks iPaaS connector for real-time sync or custom API integrations when your data model needs bespoke handling. The result: product content is governed once in the PIM and published consistently to your storefront, so launching new products or markets stops requiring copy-paste across systems. Human After All is both an Akeneo Partner and a Shopify Plus Partner, which is rarer than it should be — most agencies do the PIM or the storefront, not both. Same team, aligned data model, one roadmap. For complex B2B catalogs with deep technical specifications, this pairing is the difference between a website and a durable product experience. How long does a Shopify Plus ERP integration take? + Patchworks-based integrations covering standard flows — orders, inventory, pricing, customers — typically take 6–10 weeks. Custom middleware for complex SAP, NetSuite, or Dynamics scenarios runs 12–20 weeks, depending on field-mapping depth, queuing requirements, and how many systems participate. The timeline drivers we scope up front: data quality in the ERP, customer-specific pricing complexity, order routing rules, and your internal IT team’s availability for testing windows. We always plan the integration as a peer workstream to the storefront build, never an afterthought bolted on before launch — disconnected timelines are how B2B projects end up with beautiful storefronts nobody uses internally. With 40+ ERP integrations shipped across SAP, NetSuite, Dynamics, Tecsys, Cin7, and ServiceCentre, we have standard patterns for most scenarios, which is what keeps these estimates honest rather than optimistic. Integration testing with real orders is part of every plan. Can you integrate Shopify Plus with NetSuite? + Yes. NetSuite is one of our most common integrations. We have shipped real-time synchronization of orders, inventory, pricing, and customer data between Shopify Plus and NetSuite, using both the Patchworks iPaaS connector and custom SuiteScript development, depending on the complexity of the target environment. The standard pattern: orders flow from Shopify into NetSuite for fulfillment and invoicing, while inventory, pricing, and customer records flow back to keep the storefront accurate. Where it gets interesting is the B2B specifics — customer-specific price levels, credit limits and payment terms, multi-location inventory, partial fulfillments — which is where generic connector setups usually fall short and where our operator background pays off. We scope those edge cases in discovery, not after go-live. And as with every integration we ship, the NetSuite connection gets monitoring, error handling, and retry logic — an integration that fails silently is worse than no integration. Do I need an iPaaS or can you build custom API integrations? + Both work, and we ship both — the right answer depends on your flows. An iPaaS like Patchworks reduces time-to-value and maintenance overhead for standard patterns: pre-built connectors, managed infrastructure, monitoring included. It is usually the right call for common ERPs with conventional order and inventory flows. Custom API integrations win when you need bespoke business logic, complex queuing, or you are integrating a system no connector covers — like ServiceCentre, the Quebec ERP we connected to Shopify Plus for Husky Boutique, with real-time order sync, split invoicing, and B2B pricing at the point of sale. Cost works differently too: an iPaaS carries subscription fees but low build cost; custom carries a higher build cost but no monthly platform fee. We recommend the right tool for the job, not the one we want to sell — as a Patchworks Partner that also builds custom middleware, we have no stake in one answer. Get in touch ## Discuss your project. _We’ll come prepared._ [Book a discovery call →](https://humanafterall.ca/contact/) [Or send a message](https://humanafterall.ca/contact/) &