--- title: "Meet Rudy Abitbol — Founder, Human After All" description: "B2B eCommerce consultant. Shopify Plus, Akeneo PIM, ERP integration, AI-powered commerce. 18+ years operating B2B commerce for manufacturers and distributors across Canada, the US, and France." url: "https://humanafterall.ca/meet-the-founder/" language: "en" markdown_index: "https://humanafterall.ca/api/md/index.md" --- Founder · Human After All # Rudy _Abitbol._ B2B eCommerce consultant. Operators, not integrators. Shopify Plus · Akeneo PIM · ERP Integration · AI-powered commerce — for manufacturers and distributors across Canada, the United States, and France. - International B2B commerce speaker - Forbes Agency Council Member - MasterB2B Nexus Executive Advisor - Operator-led B2B commerce · 18+ years [Book a conversation →](#talk) [LinkedIn ↗](https://www.linkedin.com/in/rudyabitbol/) [rudyabitbol.com ↗](https://rudyabitbol.com) ![Rudy Abitbol — founder of Human After All](https://humanafterall.ca/images/2026/05/rudy-founder.jpeg) Speaking at B2B Online · Chicago May 2026 * * * The operator's record Before founding Human After All 18_+_ years running B2B commerce operations 52_%_ B2B sales growth delivered as operator 4 _yrs_ consecutive double-digit online growth at Lumen (part of Sonepar) $8_M_ digital budgets managed in-house 40_+_ people led across digital teams * * * What an operator actually sees Agency handoff Deck\_v3.2.pdf 68 slides · scope · timeline · acceptance criteria ERP middleware erp\_integration.spec.md 47 endpoints · 12 webhooks · nightly reconciliation CFO · Tue 4:47 PM Re: numbers don't match "Q3 GMV vs ledger — $11K delta. Need answer before close." Production metrics Sales-rep adoption — 38% ↓ from 52% last quarter · adoption decides ROI Four years of these. Lumen (part of Sonepar). The premise ## I've been on your side of _the table._ Most B2B eCommerce consultants have only ever been on the agency side. I've been on both. **As a senior commerce leader at multiple manufacturers and distributors, I ran the operations from the inside** — managing teams of up to 40 people, digital budgets of up to $8M, and full commerce ecosystems from ERP to storefront. I know what it takes to get internal buy-in, manage ERP integrations that nobody wants to touch, and convince a sales team that a digital channel won't replace them. **That operator experience is what I bring to every engagement.** 4× Director of Digital Channels Four consecutive years of double-digit online growth at **Lumen (part of Sonepar)** — one of the world's largest electrical distribution groups. * * * What I do now ## Operator-led. _AI-first._ I founded Human After All to help mid-market manufacturers and distributors modernize B2B commerce — with the perspective of someone who has actually run them. The technology is the easy part. The organizational change is where projects succeed or fail. 01 ### Shopify Plus B2B Implementation, configuration, and the operational decisions that determine whether a wholesale store ships revenue or overhead. 02 ### Akeneo PIM & ERP integration Catalog architecture, attribute strategy, and the integration plumbing that lets SAP, NetSuite, Dynamics, Tecsys, and Odoo speak fluent Shopify. 03 ### AI-first commerce GEO, agentic checkout readiness, product-data infrastructure for the agentic commerce layer. Not bolted on — baked into how every engagement is scoped. * * * AI in eCommerce ## AI is not new _to me._ I started writing about AI in eCommerce in **2018** — for Forbes. Since then I've deployed it in production: AI-powered product enrichment that cut time-to-market by 40%, generative content workflows across every PIM engagement, agentic coding tools that move implementation timelines from quarters to weeks. Google's **Universal Commerce Protocol**, OpenAI's Instant Checkout, Microsoft Copilot Checkout via Shopify — agentic commerce is happening now. If your product data isn't structured for AI discovery, your products don't exist in the agentic layer. _That's the conversation I'm having with every client._ I keep that edge current — completing **Anthropic's official Claude and AI fluency training**, and building with AI-native development tools daily across client engagements. 2018 First Forbes piece on AI in eCommerce. 2019 AI-powered PIM enrichment in production — −40% time-to-market. 2021 B2B Online Chicago keynote on data-driven B2B. 2023 Generative AI rolled into every Akeneo engagement. 2025 Agentic commerce talks across Paris, Chicago, San Diego. 2026 GEO + UCP readiness audits for distributors. GEO Generative Engine Optimization is not SEO with a new name. It's how AI systems evaluate, recommend, and transact on behalf of buyers. The companies that treat product data as AI infrastructure will capture the next wave of B2B purchasing. [Read the piece →](https://b2becommerce.substack.com/p/geo-is-not-seo-with-a-new-name) * * * Enterprise & global ## Names that you _recognize._ Direct operator and consulting work — plus enterprise programs contributed to through partners — for brands where product-data quality and integration discipline decide whether digital generates revenue or overhead. Husky 4 buyer segments on Shopify Plus Lumen (part of Sonepar) Director of Digital Channels Goodyear Akeneo PIM, North America Tapestry Digital readiness · Kate Spade, Coach * * * Speaking & writing ### See Rudy's speaking and writing at _rudyabitbol.com_. Rudy speaks internationally on B2B and AI commerce, and writes weekly field notes from active engagements. [See Rudy's speaking and writing →](https://rudyabitbol.com) * * * Industry recognition ## Credentials & _recognition._ - 2017–2019 Forbes Agency Council Member - Present MasterB2B Nexus Executive Advisor - 2019– FrenchFounders Member Certifications ![Shopify logo](https://humanafterall.ca/images/certs/shopify-wordmark.svg) Shopify Plus B2B Expert Shopify ![Akeneo Partner Akademy logo](https://humanafterall.ca/images/2026/01/akeneo-ico-badge-Registered-partner-horizontal-white.webp) Akeneo Product Experience Advisor Akeneo Partner Akademy [Verify ↗](https://verify.skilljar.com/c/mw97uiayg6m3) ![HubSpot logo](https://humanafterall.ca/images/certs/hubspot-mark.svg) HubSpot Sales Hub HubSpot ![HubSpot logo](https://humanafterall.ca/images/certs/hubspot-mark.svg) HubSpot Digital Marketing HubSpot * * * Let's talk ## No pitch deck. _Just a conversation._ Bring us your B2B commerce challenge and we'll tell you straight whether we're the right operators to solve it. [Book a conversation →](https://humanafterall.ca/contact/) [Rudy on LinkedIn ↗](https://www.linkedin.com/in/rudyabitbol/)