--- title: "B2B eCommerce Insights — PIM, Shopify B2B, ERP & AI Search — Page 2 | Human After All" description: "Product data, Shopify B2B, ERP integration and AI search, written from live work with $5M–$1B distributors and manufacturers." url: "https://humanafterall.ca/insights/2/" language: "en" markdown_index: "https://humanafterall.ca/api/md/index.md" --- Insights · 58 articles · Operator-grade # From the operator's _seat._ Guides, reports and journal entries on product data, Shopify B2B, ERP integration and AI search. Written from live engagements, for people running digital at $5M–$1B distributors and manufacturers. Nothing here is theory. - **2,050+** readers - **300K+** SKUs governed - **52%** growth at a $30M distributor Search insights ⌘K Latest · **58** Newest first [![](https://humanafterall.ca/images/insights/heroes/were-buying-the-engine-before-the-fuel-960.webp) Product Data & PIM Journal ### We’re buying the engine before the fuel AI is the top B2B investment priority while data hygiene stays underfunded — we are buying the engine before the fuel. Aug 25, 2026 3 min read ](https://humanafterall.ca/insights/were-buying-the-engine-before-the-fuel/)[![](https://humanafterall.ca/images/insights/thumbs/shopify-vs-orocommerce-b2b.webp) Shopify B2B Guide ### Shopify Plus vs OroCommerce for B2B eCommerce (2026) OroCommerce is B2B-native by design; Shopify Plus caught up natively and wins on ecosystem, cost and available talent. Aug 24, 2026 11 min read ](https://humanafterall.ca/shopify-vs-orocommerce-b2b/)[![](https://humanafterall.ca/images/insights/thumbs/shopify-vs-salesforce-commerce-cloud-b2b.webp) Shopify B2B Guide ### Shopify Plus vs Salesforce Commerce Cloud for B2B eCommerce (2026) GMV pricing versus a flat fee, native B2B, ERP integration and developer supply — from a team that has run both platforms. Aug 24, 2026 12 min read ](https://humanafterall.ca/shopify-vs-salesforce-commerce-cloud-b2b/)[![](https://humanafterall.ca/images/insights/heroes/inside-companies-adopting-ai-960.webp) AI & GEO Journal ### Inside Companies Adopting AI. The Technology is not the Problem. Almost none of the AI problems inside these companies were about AI — they were about how work moves between people. Aug 4, 2026 4 min read ](https://humanafterall.ca/insights/inside-companies-adopting-ai/)[![](https://humanafterall.ca/images/insights/thumbs/canada-digital-transformation-grants.webp) Strategy & Growth Guide ### Canada Digital Transformation Grants for B2B Federal funding for Canadian manufacturers and distributors: REGI, tariff response, AI adoption and BDC LIFT — which are grants, which are loans. Aug 2, 2026 10 min read ](https://humanafterall.ca/canada-digital-transformation-grants/)[![](https://humanafterall.ca/images/insights/thumbs/ontario-digital-transformation-grants.webp) Strategy & Growth Guide ### Ontario Digital Transformation Grants for B2B Ontario funding for manufacturers and distributors: Ontario Together Trade Fund, AMIC, the manufacturing tax credit — and why there is no ESSOR equivalent. Aug 2, 2026 9 min read ](https://humanafterall.ca/ontario-digital-transformation-grants/)[![](https://humanafterall.ca/images/insights/thumbs/quebec-digital-transformation-grants.webp) Strategy & Growth Guide ### Quebec Digital Transformation Grants for B2B Which Quebec programs actually fund B2B commerce work: ESSOR, PSCE and RTRI amounts, eligibility and timing, verified at source. Aug 2, 2026 8 min read ](https://humanafterall.ca/quebec-digital-transformation-grants/)[![](https://humanafterall.ca/images/insights/heroes/canadians-love-ai-canadian-companies-cant-cash-it-960.webp) AI & GEO Journal ### Canadians love AI. Canadian companies still can’t cash it in. Canadians rank second in the world for AI use per capita and second-last in the G7 for productivity — adoption is not transformation. Jul 15, 2026 6 min read ](https://humanafterall.ca/insights/canadians-love-ai-canadian-companies-cant-cash-it/)[![](https://humanafterall.ca/images/insights/thumbs/best-pim-for-shopify.webp) Product Data & PIM Guide ### Best PIM for Shopify: An Honest Comparison Spreadsheets, Plytix, Sales Layer, Salsify or Akeneo — matched honestly to catalog size, data complexity and budget. Jul 13, 2026 10 min read ](https://humanafterall.ca/best-pim-for-shopify/)[![](https://humanafterall.ca/images/insights/thumbs/shopify-vs-bigcommerce-b2b.webp) Shopify B2B Guide ### Shopify Plus vs BigCommerce for B2B eCommerce (2026) Shopify Plus vs BigCommerce for B2B, compared by an agency that shipped production B2B on both — including BigCommerce with SAP. Jul 13, 2026 14 min read ](https://humanafterall.ca/shopify-vs-bigcommerce-b2b/)[![](https://humanafterall.ca/images/insights/heroes/my-b2b-ecommerce-maturity-model-11-levels-960.webp) Strategy & Growth Journal ### My B2B eCommerce Maturity Model: 10 Levels, and How to Find Yours B2B eCommerce is a climb, not a light switch — the first test you fail is your real ceiling. Jun 16, 2026 6 min read ](https://humanafterall.ca/insights/my-b2b-ecommerce-maturity-model-11-levels/)[![](https://humanafterall.ca/images/insights/heroes/the-hybrid-store-b2b-and-b2c-one-admin-960.webp) Shopify B2B Journal ### The Hybrid Store: A Guide to Running B2B and B2C on One Admin The wholesale business is already hiding inside your DTC store; the only thing missing is the configuration. Jun 3, 2026 5 min read ](https://humanafterall.ca/insights/the-hybrid-store-b2b-and-b2c-one-admin/)[![](https://humanafterall.ca/images/insights/heroes/b2b-online-chicago-2026-four-sessions-960.webp) Strategy & Growth Journal ### B2B Online Chicago 2026: Four Sessions That Should Move Your Q3 Roadmap Four sessions from B2B Online Chicago 2026, and the number that should reset your AI expectations: 117 minutes. May 7, 2026 8 min read ](https://humanafterall.ca/insights/b2b-online-chicago-2026-four-sessions/)[![](https://humanafterall.ca/images/insights/heroes/i-ran-a-live-geo-audit-960.webp) AI & GEO Journal ### I ran a live GEO audit. Here’s what B2B distributors should actually look at. A billion-dollar electrical distributor scored 38 out of 100 — and the transcripts mattered far more than the score. Apr 27, 2026 8 min read ](https://humanafterall.ca/insights/i-ran-a-live-geo-audit/)[![](https://humanafterall.ca/images/insights/thumbs/b2b-ecommerce-guide.webp) Distributors Guide ### B2B eCommerce Guide for Manufacturers The full B2B eCommerce guide for manufacturers and distributors, written from implementations rather than vendor decks. Apr 20, 2026 12 min read ](https://humanafterall.ca/b2b-ecommerce-guide/)[![](https://humanafterall.ca/images/insights/heroes/geo-is-not-seo-with-a-new-name-960.webp) AI & GEO Journal ### GEO Is Not SEO With a New Name. Three misconceptions are burning GEO budgets, and all three come from thinking about AI search with an SEO brain. Apr 9, 2026 12 min read ](https://humanafterall.ca/insights/geo-is-not-seo-with-a-new-name/)[![](https://humanafterall.ca/images/insights/thumbs/b2b-ecommerce-benchmarks.webp) Strategy & Growth Report ### B2B eCommerce Benchmarks & Data Implementation data from 50+ B2B storefronts: adoption rates, timelines, cost benchmarks and what actually moved. Mar 29, 2026 8 min read ](https://humanafterall.ca/b2b-ecommerce-benchmarks/)[![](https://humanafterall.ca/images/insights/heroes/your-b2b-catalog-is-invisible-to-ai-960.webp) AI & GEO Journal ### Your B2B Catalog Is Invisible to AI. Here’s the Fix. Shopify's Agentic Storefronts exclude B2B-only catalogs — the hybrid store is the exception that changes the math. Mar 25, 2026 6 min read ](https://humanafterall.ca/insights/your-b2b-catalog-is-invisible-to-ai/)[![](https://humanafterall.ca/images/insights/thumbs/b2b-ecommerce-modernization.webp) Distributors Guide ### B2B eCommerce Modernization Guide Replace manual ordering with Shopify Plus, Akeneo PIM and a real ERP integration — the practical path for $10M–$500M companies. Mar 24, 2026 10 min read ](https://humanafterall.ca/b2b-ecommerce-modernization/) The newsletter · Twice a month What to do Monday. Real B2B commerce implementations. PIM, ERP and eCommerce integrations that work. Every edition ships with one tool you can use the same week. - Product data - Shopify B2B - AI & GEO 2,050+ operators already read it Two emails a month. Unsubscribe in one click. [![](https://humanafterall.ca/images/insights/thumbs/shopify-vs-magento-b2b.webp) Shopify B2B Guide ### Shopify Plus vs Magento for B2B Shopify Plus vs Magento for B2B: features, cost, time to launch, ERP integration and total cost of ownership. Mar 24, 2026 14 min read ](https://humanafterall.ca/shopify-vs-magento-b2b/)[![](https://humanafterall.ca/images/insights/thumbs/shopify-agentic-storefronts-chatgpt-b2b-distributors.webp) Shopify B2B Article ### Shopify Just Connected Millions of Merchants to ChatGPT, Gemini, and Copilot Shopify's Agentic Storefronts put merchants inside ChatGPT and Gemini, and shut B2B-only catalogs out unless you run hybrid B2B/D2C. Mar 24, 2026 6 min read ](https://humanafterall.ca/insights/shopify-agentic-storefronts-chatgpt-b2b-distributors/)[![](https://humanafterall.ca/images/insights/thumbs/generative-engine-optimization-b2b-ecommerce.webp) AI & GEO Guide ### GEO for B2B eCommerce — Complete Guide Structure your product data so ChatGPT, Google AI and Perplexity can recommend you. The definitive GEO guide for B2B. Mar 23, 2026 9 min read ](https://humanafterall.ca/generative-engine-optimization-b2b-ecommerce/)[![](https://humanafterall.ca/images/insights/heroes/death-of-the-order-taker-960.webp) Distributors Journal ### Death of the Order Taker Buyers were never the obstacle to B2B eCommerce adoption — the sales comp plan was. Mar 16, 2026 6 min read ](https://humanafterall.ca/insights/death-of-the-order-taker/)[![](https://humanafterall.ca/images/insights/heroes/silicon-valley-noticed-industrial-distribution-960.webp) Distributors Journal ### Silicon Valley Finally Noticed Industrial Distribution. Now What? A16z put $1.1B behind AI agents for industrial distributors; 74% are experimenting and only 19% have implemented anything. Feb 20, 2026 6 min read ](https://humanafterall.ca/insights/silicon-valley-noticed-industrial-distribution/)[![](https://humanafterall.ca/images/insights/heroes/i-gave-an-ai-agent-my-ssh-keys-960.webp) AI & GEO Journal ### I Gave an AI Agent My SSH Keys and Let It Code on a Live Site. Three dev tasks worth a $3,000 agency quote, done by an open-source agent for $76 — at about 85% quality. Feb 2, 2026 3 min read ](https://humanafterall.ca/insights/i-gave-an-ai-agent-my-ssh-keys/)[![](https://humanafterall.ca/images/insights/heroes/the-b2b-market-has-a-2-trillion-secret-960.webp) Distributors Journal ### The B2B Market Has a $2 Trillion Secret The $15 trillion B2B number is mostly EDI; the part you can actually win is closer to $2 trillion. Jan 29, 2026 3 min read ](https://humanafterall.ca/insights/the-b2b-market-has-a-2-trillion-secret/)[![](https://humanafterall.ca/images/insights/heroes/no-your-ecommerce-isnt-cannibalizing-phone-sales-960.webp) Distributors Journal ### No, Your eCommerce Isn't Cannibalizing Phone Sales Digital customers don't move revenue off the phone — they buy more often and deeper into the catalog. Jan 27, 2026 3 min read ](https://humanafterall.ca/insights/no-your-ecommerce-isnt-cannibalizing-phone-sales/)[![](https://humanafterall.ca/images/insights/heroes/b2b-buyers-will-switch-suppliers-960.webp) Strategy & Growth Journal ### B2B Buyers Will Switch Suppliers for a Better Digital Experience. 75% of B2B buyers would leave you for a better online experience — not better pricing, experience. Jan 26, 2026 6 min read ](https://humanafterall.ca/insights/b2b-buyers-will-switch-suppliers/)[![](https://humanafterall.ca/images/insights/heroes/your-ai-strategy-is-failing-960.webp) Product Data & PIM Journal ### Your AI Strategy Is Failing. Here’s the Fix No One Talks About. Three different descriptions for the same SKU is the real blocker — not the model you picked. Jan 21, 2026 4 min read ](https://humanafterall.ca/insights/your-ai-strategy-is-failing/)[![](https://humanafterall.ca/images/insights/heroes/ai-doesnt-verify-it-retrieves-960.webp) AI & GEO Journal ### AI Doesn't Verify. It Retrieves. Ahrefs invented a fake brand and the engines repeated the fiction — the most detailed story wins, true or not. Jan 15, 2026 5 min read ](https://humanafterall.ca/insights/ai-doesnt-verify-it-retrieves/)[![](https://humanafterall.ca/images/insights/heroes/2026s-biggest-ai-challenge-isnt-what-you-think-960.webp) Product Data & PIM Journal ### 2026's Biggest AI Challenge Isn't What You Think AI teams burn a quarter of their time connecting data — the bottleneck is plumbing, not models. Jan 2, 2026 6 min read ](https://humanafterall.ca/insights/2026s-biggest-ai-challenge-isnt-what-you-think/)[![](https://humanafterall.ca/images/insights/heroes/1p-vs-3p-on-amazon-what-b2b-teams-miss-960.webp) Strategy & Growth Journal ### 1P vs 3P on Amazon: What B2B Teams Miss 1P versus 3P on Amazon is not a margin question — it is a trade-off across control, data and operational maturity. Nov 17, 2025 5 min read ](https://humanafterall.ca/insights/1p-vs-3p-on-amazon-what-b2b-teams-miss/)[![](https://humanafterall.ca/images/insights/thumbs/why-most-b2b-leaders-still-get-digital-growth-wrong-rudy-abitbol-hhaxe.webp) Strategy & Growth Article ### Why Most B2B Leaders Still Get Digital Growth Wrong Everyone wants digital transformation; few can say what it means when the business runs on ERP, margin pressure and 50-year-old habits. Nov 5, 2025 2 min read ](https://humanafterall.ca/insights/why-most-b2b-leaders-still-get-digital-growth-wrong-rudy-abitbol-hhaxe/)[![](https://humanafterall.ca/images/insights/thumbs/manufacturers-feed-brain-distributors-power-hands-rudy-abitbol-nryge.webp) Distributors Article ### Manufacturers Feed the Brain. Distributors Power the Hands. Manufacturers own the product truth, distributors own the last mile. Confuse the two roles and the buyer pays for it. Oct 13, 2025 4 min read ](https://humanafterall.ca/insights/manufacturers-feed-brain-distributors-power-hands-rudy-abitbol-nryge/)[![](https://humanafterall.ca/images/insights/thumbs/ai-b2b-from-data-chaos-differentiation-rudy-abitbol-fhohe.webp) Product Data & PIM Article ### AI in B2B: From Data Chaos to Differentiation Most #B2B leaders are asking the wrong AI question. It’s not "How do we use AI to cut costs?" It’s "Do we have the data foundation to let AI create advantage?" Sep 25, 2025 2 min read ](https://humanafterall.ca/insights/ai-b2b-from-data-chaos-differentiation-rudy-abitbol-fhohe/)[![](https://humanafterall.ca/images/insights/thumbs/ai-doesnt-trust-your-brand-neither-buyers-rudy-abitbol-hpbee.webp) AI & GEO Article ### If AI Doesn’t Trust Your Brand, Neither Will Your Buyers The moment of truth moved upstream: if the AI doesn't trust your brand, your buyer never reaches the pageview. Jul 16, 2025 3 min read ](https://humanafterall.ca/insights/ai-doesnt-trust-your-brand-neither-buyers-rudy-abitbol-hpbee/)[![](https://humanafterall.ca/images/insights/thumbs/b2b-connect-2025-recap-what-self-serve-actually-looks-rudy-abitbol-fgyqe.webp) Distributors Journal ### B2B Connect 2025 Recap: What B2B Self-Serve Actually Looks Like in the Field What B2B self-serve actually looks like in the field, from three days at B2B Connect in San Diego. Jun 29, 2025 3 min read ](https://humanafterall.ca/insights/b2b-connect-2025-recap-what-self-serve-actually-looks-rudy-abitbol-fgyqe/)[![](https://humanafterall.ca/images/insights/thumbs/why-i-bet-blended-storefrontand-its-fueling-b2b-growth-rudy-abitbol-no4me.webp) Shopify B2B Journal ### Why I Bet on a Blended Storefront — And Why It’s Fueling B2B Growth Composable and split storefronts are the loud advice right now. One storefront built to adapt beat both. May 29, 2025 3 min read ](https://humanafterall.ca/insights/why-i-bet-blended-storefrontand-its-fueling-b2b-growth-rudy-abitbol-no4me/)[![](https://humanafterall.ca/images/insights/thumbs/takeaway-1-b2b-online-chicago-aligning-kpis-business-goals-abitbol-korne.webp) Strategy & Growth Journal ### Takeaway 1 B2B Online Chicago: Aligning KPIs with Business Goals KPIs should steer decisions, not decorate dashboards — takeaway one from B2B Online Chicago. May 1, 2025 3 min read ](https://humanafterall.ca/insights/takeaway-1-b2b-online-chicago-aligning-kpis-business-goals-abitbol-korne/)[![](https://humanafterall.ca/images/insights/thumbs/your-next-buyer-might-never-visit-site-rudy-abitbol-cpybe.webp) AI & GEO Article ### Your Next Buyer Might Never Visit Your Site Why AI-first shopping is rewriting how decisions are made—and where you show up. Apr 23, 2025 2 min read ](https://humanafterall.ca/insights/your-next-buyer-might-never-visit-site-rudy-abitbol-cpybe/)[![](https://humanafterall.ca/images/insights/thumbs/hudsons-bay-didnt-fail-ecommercethey-misunderstood-rudy-abitbol-ucehe.webp) Strategy & Growth Report ### Hudson’s Bay Didn’t Fail at eCommerce—They Misunderstood the Assignment Hudson's Bay didn't fail at eCommerce; it misunderstood the assignment, and the lesson lands on every B2B operator. Apr 1, 2025 3 min read ](https://humanafterall.ca/insights/hudsons-bay-didnt-fail-ecommercethey-misunderstood-rudy-abitbol-ucehe/)[![](https://humanafterall.ca/images/insights/thumbs/ai-agents-b2bs-next-profit-driver-rudy-abitbol-is7je.webp) AI & GEO Article ### AI Agents: B2B's Next Profit Driver AI agents don't follow the IF/THEN rules automation runs on, which is exactly why they change B2B margin math. Mar 10, 2025 4 min read ](https://humanafterall.ca/insights/ai-agents-b2bs-next-profit-driver-rudy-abitbol-is7je/)[![](https://humanafterall.ca/images/insights/thumbs/amazons-lost-bet-high-cost-quebec-rudy-abitbol-zkxqe.webp) Strategy & Growth Report ### Amazon's Lost Bet: The High Cost for Quebec Amazon's retreat from Quebec was a bet on scale over local reality, and the province is paying the bill. Jan 26, 2025 3 min read ](https://humanafterall.ca/insights/amazons-lost-bet-high-cost-quebec-rudy-abitbol-zkxqe/)[![](https://humanafterall.ca/images/insights/thumbs/transforming-b2b-pricing-journey-from-complexity-clarity-rudy-abitbol-preqe.webp) Strategy & Growth Guide ### Transforming B2B Pricing: A Journey from Complexity to Clarity Pricing, not the platform, is what stalls most B2B eCommerce implementations. Align the systems before you plug in numbers. Dec 2, 2024 3 min read ](https://humanafterall.ca/insights/transforming-b2b-pricing-journey-from-complexity-clarity-rudy-abitbol-preqe/)[![](https://humanafterall.ca/images/insights/thumbs/quebecs-path-forward-b2b-ecommerce-rudy-abitbol-jdj0e.webp) Strategy & Growth Article ### Québec's Path Forward in B2B eCommerce What Quebec's mid-market has to fix before B2B eCommerce integration pays off, from the RDVeCOMMERCE floor. Oct 27, 2024 5 min read ](https://humanafterall.ca/insights/quebecs-path-forward-b2b-ecommerce-rudy-abitbol-jdj0e/)[![](https://humanafterall.ca/images/insights/thumbs/quebecs-law-25-privacy-compliance-guide-b2b-ecommerce.webp) Strategy & Growth Guide ### Quebec's Law 25: What B2B eCommerce Teams Need to Know A practical guide to Quebec's privacy law for B2B eCommerce: what it requires, how it differs from GDPR, what to configure in Shopify Plus. Sep 15, 2024 8 min read ](https://humanafterall.ca/insights/quebecs-law-25-privacy-compliance-guide-b2b-ecommerce/)[![](https://humanafterall.ca/images/insights/thumbs/control-your-saas-costs-practical-guide-b2b-ecommerce-rudy-abitbol-vddee.webp) Strategy & Growth Guide ### Control Your SaaS Costs: A Practical Guide for B2B eCommerce SaaS spend in eCommerce grew faster than revenue. Here is how to cut it without breaking the stack. Sep 3, 2024 3 min read ](https://humanafterall.ca/insights/control-your-saas-costs-practical-guide-b2b-ecommerce-rudy-abitbol-vddee/)[![](https://humanafterall.ca/images/insights/thumbs/resisting-temu-disruption-what-canadian-brands-can-learn-rudy-abitbol-7tmvc.webp) Strategy & Growth Report ### Resisting the Temu Disruption: What Canadian Brands can Learn from Zara’s Premium Strategy Canadian brands cannot out-price Temu and SHEIN, so they should copy Zara's premium playbook instead. Jul 31, 2024 5 min read ](https://humanafterall.ca/insights/resisting-temu-disruption-what-canadian-brands-can-learn-rudy-abitbol-7tmvc/)[![](https://humanafterall.ca/images/insights/thumbs/problem-sephora-kids-trend-rudy-abitbol-guh4e.webp) Strategy & Growth Report ### The problem with the Sephora Kids Trend The Sephora Kids trend is loyalty engineering working exactly as designed, and that is the problem. Jul 1, 2024 3 min read ](https://humanafterall.ca/insights/problem-sephora-kids-trend-rudy-abitbol-guh4e/)[![](https://humanafterall.ca/images/insights/thumbs/amazons-impact-b2b-ecommerce-key-trends-watch-2024-rudy-abitbol-kh2ee.webp) Strategy & Growth Article ### Amazon's Impact on B2B eCommerce: Key Trends to Watch in 2024. Amazon Business reset what B2B buyers expect from a supplier site, and 2024 is when that bill came due. May 21, 2024 5 min read ](https://humanafterall.ca/insights/amazons-impact-b2b-ecommerce-key-trends-watch-2024-rudy-abitbol-kh2ee/)[![](https://humanafterall.ca/images/insights/thumbs/impact-amazons-rufus-shoppers-vendors-alike-rudy-abitbol-usoqe.webp) AI & GEO Article ### The Impact of Amazon's Rufus on Shoppers and Vendors Alike Amazon's Rufus changes how shoppers find products, and quietly changes what vendors have to publish. Feb 7, 2024 3 min read ](https://humanafterall.ca/insights/impact-amazons-rufus-shoppers-vendors-alike-rudy-abitbol-usoqe/)[![](https://humanafterall.ca/images/insights/thumbs/ecommerce-seo-winning-strategies-google-sge-rudy-abitbol-xpz2c.webp) AI & GEO Guide ### eCommerce SEO: Winning Strategies for Google SGE The introduction of Google's Search Generative Experience (SGE) represents a pivotal shift in how ecommerce businesses approach their SEO strategies. Jan 25, 2024 2 min read ](https://humanafterall.ca/insights/ecommerce-seo-winning-strategies-google-sge-rudy-abitbol-xpz2c/)[![](https://humanafterall.ca/images/insights/thumbs/genai-x-b2b-ecommerce-efficiency-insights-rudy-abitbol-gh9le.webp) AI & GEO Article ### GenAI x B2B eCommerce: Efficiency and Insights GenAI in B2B eCommerce is not a trend to watch. It is an efficiency shift you either operationalize or miss. Dec 13, 2023 3 min read ](https://humanafterall.ca/insights/genai-x-b2b-ecommerce-efficiency-insights-rudy-abitbol-gh9le/)[![](https://humanafterall.ca/images/insights/thumbs/disconnect-retail-rudy-abitbol.webp) Strategy & Growth Report ### The Disconnect in Retail When Brand Visibility Undermines In-Store Experience and Loyalty. Aug 22, 2023 2 min read ](https://humanafterall.ca/insights/disconnect-retail-rudy-abitbol/)[![](https://humanafterall.ca/images/insights/thumbs/size-shouldnt-matter-b2b-ecommerce-large-deals-rudy-abitbol.webp) Distributors Article ### Size shouldn't matter: B2B eCommerce for Large Deals Gone are the days when eCommerce was only seen as beneficial for more minor, long-tail orders in the B2B. Jul 6, 2023 5 min read ](https://humanafterall.ca/insights/size-shouldnt-matter-b2b-ecommerce-large-deals-rudy-abitbol/)[![](https://humanafterall.ca/images/insights/thumbs/ai-commoditization-hidden-edge-b2b-ecommerce-rudy-abitbol.webp) AI & GEO Article ### AI Commoditization: The Hidden Edge in B2B Ecommerce AI is a commodity in B2B eCommerce now. The edge is the data and the process you feed it. May 11, 2023 2 min read ](https://humanafterall.ca/insights/ai-commoditization-hidden-edge-b2b-ecommerce-rudy-abitbol/)[![](https://humanafterall.ca/images/insights/thumbs/latest-trends-b2b-content-rudy-abitbol.webp) Product Data & PIM Article ### The latest trends of B2B Content B2B content wins on product truth, not volume — what Forrester's data says about where to spend. Mar 15, 2023 3 min read ](https://humanafterall.ca/insights/latest-trends-b2b-content-rudy-abitbol/)[![](https://humanafterall.ca/images/insights/thumbs/mastering-art-pricing-strategies-boosting-profits-customer-abitbol.webp) Strategy & Growth Guide ### Mastering the Art of Pricing: Strategies for Boosting Profits and Customer Loyalty Customer acquisition is often prioritized when companies consider growth, but it's pricing that has the greatest impact on the success of your business. Feb 27, 2023 4 min read ](https://humanafterall.ca/insights/mastering-art-pricing-strategies-boosting-profits-customer-abitbol/) Nothing matches that yet. Try a shorter word. [ Measure & Optimize ## The GEO audit Your top 50 SKUs run through ChatGPT, Gemini and Perplexity, with a scorecard showing where your competitor shows up and you don’t. See the service → ](https://humanafterall.ca/measure-optimize/)[ Strategy & Consulting ## 90-day product data operating model Owner, metrics, governance and the Akeneo setup underneath. Built with your team, not for it. See the service → ](https://humanafterall.ca/strategy-consulting/)