--- title: "B2B eCommerce Agency & Shopify Partner | Human After All" description: "B2B Shopify Plus agency in Montreal. 18+ years helping manufacturers and distributors launch B2B eCommerce. Akeneo PIM, ERP integration, AI commerce." url: "https://humanafterall.ca/" language: "en" markdown_index: "https://humanafterall.ca/api/md/index.md" --- ![](https://humanafterall.ca/images/2025/04/002-1.webp) 18+ years operating B2B commerce · Shopify Partner · Akeneo Partner # We help [manufacturers](https://humanafterall.ca/industries/manufacturers/) and [distributors](https://humanafterall.ca/industries/distributors/) _launch, scale, and grow_ B2B eCommerce. Shopify Plus implementations, Akeneo PIM, ERP integration, and AI-powered commerce transformation. Built by [a team that has run these operations](https://humanafterall.ca/about/) from the inside. [Book a discovery call →](https://humanafterall.ca/contact/) [See the work →](#work) Shopify Plus & Akeneo Partner / ★ 4.7 / 5 on Clutch / [Montréal](https://humanafterall.ca/shopify-agency-montreal/) · [Miami](https://humanafterall.ca/shopify-agency-miami/) · [Paris](https://humanafterall.ca/shopify-agency-paris/) huskyboutique.com▍ ![Husky Boutique B2B storefront on Shopify Plus](https://humanafterall.ca/images/2025/04/husky/husky-homepage.webp) Live on Shopify Plus 52_%_ B2B sales growth after replatforming LUMEN · YEAR-OVER-YEAR Trusted by manufacturers & distributors [![Goodyear](https://humanafterall.ca/images/clients/goodyear.svg)](https://humanafterall.ca/work/goodyear/) [![Lumen](https://humanafterall.ca/images/clients/lumen.png)](https://humanafterall.ca/work/lumen/) [![Sonepar](https://humanafterall.ca/images/clients/sonepar.svg)](https://humanafterall.ca/work/lumen/) [![Husky Boutique](https://humanafterall.ca/images/clients/husky-boutique.png)](https://humanafterall.ca/work/husky/) ![Coach](https://humanafterall.ca/images/clients/coach.svg) ![Kate Spade](https://humanafterall.ca/images/clients/kate-spade.svg) ![DavidsTea](https://humanafterall.ca/images/clients/davidstea.svg) [![Herbasanté](https://humanafterall.ca/images/clients/herbasante.png)](https://humanafterall.ca/work/herbasante/) [![Atelier du Chef](https://humanafterall.ca/images/clients/atelier-du-chef.svg)](https://humanafterall.ca/work/atelier-du-chef/) [![DTD 2009](https://humanafterall.ca/images/clients/dtd-2009.png)](https://humanafterall.ca/work/dtd-2009/) [![Bicycles Quilicot](https://humanafterall.ca/images/clients/bicycles-quilicot.svg)](https://humanafterall.ca/work/quilicot/) [![Cobra Anchors](https://humanafterall.ca/images/clients/cobra-anchors.svg)](https://humanafterall.ca/work/cobra-anchors/) ![Shopify Plus Partner](https://humanafterall.ca/images/2025/04/ShopifyPlus.svg) Shopify Plus Partner![Shopify Partner](https://humanafterall.ca/images/2025/04/Shopify-partners.svg) Shopify Partner ![Akeneo Partner Agency](https://humanafterall.ca/images/2026/01/akeneo-ico-badge-Registered-partner-horizontal-white.webp) Akeneo Partner Services ## How do we take B2B commerce from launch to _scale?_ We don't hand off between strategy, build, and growth. The people who scope your B2B are the people who run it. 01 · Launch ### Launch Replatform from Magento, custom builds, or legacy systems to Shopify Plus. Full B2B setup: company accounts, catalogs, net terms, and checkout customization. Migration with SEO preservation and zero-downtime cutover. Shopify PlusReplatformingB2B Launch [Strategy & Consulting →](https://humanafterall.ca/strategy-consulting/) 02 · Connect ### Connect Integrate Shopify Plus with your ERP, PIM, and CRM. We connect SAP, NetSuite, Dynamics, Tecsys, Akeneo, HubSpot, and more — through Patchworks iPaaS or custom API connectors. SAP / NetSuiteAkeneo PIMPatchworks iPaaS [Platform & Integration →](https://humanafterall.ca/platform-integration/) 03 · Grow ### Grow Optimize performance, measure what matters, and scale into new channels. B2B analytics, AI-powered catalog enrichment, Generative Engine Optimization, and conversion rate optimization. B2B AnalyticsCROGEO / AI Commerce [Measure & Optimize →](https://humanafterall.ca/measure-optimize/) Selected work ## Proof, not _promises._ Different verticals. Different stacks. The same job — make the operator's day-to-day work, then make it scale. Case study · Electrical Distribution ● LIVE Lumen ### Made digital the _default_ B2B channel. Quebec's largest electrical distributor (part of Sonepar) needed self-serve ordering that reps and pros would actually adopt. Four consecutive years of double-digit online growth. Built with eCommerce PlatformERP / EDIPunchOut 52_%_ B2B sales growth 4 yrs consecutive double- digit growth [Read the Lumen case study →](https://humanafterall.ca/work/lumen/) lumen.ca ![Lumen B2B eCommerce storefront on desktop](https://humanafterall.ca/images/2025/04/lumen/lumen-desktop.png) ![Lumen native mobile ordering app](https://humanafterall.ca/images/2025/04/lumen/lumen-mobile.png) Case study · Multi-segment Retail Husky Boutique ### Four buyer experiences, _one_ platform. We replaced a custom Laravel build with a unified Shopify Plus architecture — one platform serving consumers, schools, enterprises, and corporate programs, connected to ServiceCentre ERP. Built with Shopify PlusB2B ProtocolB2B / B2C 4 segmented buyer journeys, 1 platform 40_+_ API endpoints, 5 extensions [Read the Husky Boutique case study →](https://humanafterall.ca/work/husky/) huskyboutique.com ![Husky Boutique Shopify Plus storefront](https://humanafterall.ca/images/2025/04/husky/husky-homepage.webp) ![Husky Boutique safety footwear product](https://humanafterall.ca/images/2025/04/husky/husky-boots.png) Case study · Manufacturing · PIM Goodyear ### One _source of truth_ for thousands of SKUs. As Akeneo PIM specialists, we modeled Goodyear's North American tire catalog — product families, attributes, and governance — so every channel pulls clean, complete data. Built with Akeneo PIMData GovernanceEnterprise Thousands tire SKUs modeled & governed Single source of truth for product data [Read the Goodyear case study →](https://humanafterall.ca/work/goodyear/) akeneo · goodyear-pim ![Goodyear tire catalog modeled in Akeneo PIM](https://humanafterall.ca/images/2025/04/goodyear/goodyear-detail.webp) ![Goodyear tire product](https://humanafterall.ca/images/2025/04/goodyear/goodyear-card.webp) [See all work →](https://humanafterall.ca/work/) What clients say ## In their _words._ Verified client reviews on Clutch — from the operators we've built for. ★★★★★ 5.0 · Clutch > "They were very agile with all of the changes we made through the mandate." HubSpot strategy & Shopify storefront “ Reda Magani Director, Business Consulting Firm ★★★★★ 5.0 · Clutch > "Human After All understands and adapts to our market needs, which isn’t easy to do." Magento B2B eCommerce · wheel distribution FH Fred Hunter Operation Director, DTD 2009 ★★★★★ 4.0 · Clutch > "Human After All’s technical expertise and solution-oriented mindset have been strong throughout the project." Website modernization & B2B platform JG Jérémie Gougoux Director of Operations, Chaussures Husky Agentic commerce ## Is your catalog ready for _AI-first commerce?_ AI agents are already completing purchases inside **Google Search, Gemini, and ChatGPT** — without the buyer ever visiting your website. Google's Universal Commerce Protocol (UCP), co-developed with Shopify, is making agentic commerce real. We help manufacturers and distributors prepare for this shift: structuring product data for AI discovery, implementing Generative Engine Optimization (GEO), and building commerce infrastructure that works for both human buyers and AI agents. If your catalog isn't structured for machine-readable discovery, your products are **invisible** to the next generation of B2B purchasing. We fix that. [Explore AI for B2B Commerce →](https://humanafterall.ca/ai-commerce/) [Try our free AI visibility audit →](https://humanafterall.ca/geo-audit/) Agentic checkout CHATGPT "Source 40 cases of nitrile gloves, size L — on Net 30 terms." querying supplier catalogs▍ Nitrile Glove · Case of 1,000 (L) In stock · Net 30 ✓ · Vol. tier 4 Add → Exam Glove · Bulk pallet (L) Company price list applied Add → ✓ Order placed by agent — buyer never opened the site. Google Search·Gemini·ChatGPT·Perplexity Operator-led ## Most agencies _deploy_ B2B commerce. We've _operated_ it. 18+ years running B2B catalogs, pricing, and fulfillment — before we ever configured them for a client. i #### 18+ years on the operator’s side We’ve run B2B catalogs, pricing, and fulfillment ourselves — so the configuration choices come from operating these systems, not just deploying them. ii #### Native-first, not app-stacked We build on Shopify Plus’s native B2B before reaching for apps. Fewer subscriptions, less to break, lower total cost of ownership. iii #### One team, launch to scale Replatform, integrate, optimize — the same team across all three. No second-vendor handoff, no lost context. ![Rudy Abitbol, Founder of Human After All](https://humanafterall.ca/images/2025/04/rudy-speaking.jpg) Founder "We don't sell projects. We take responsibility for _outcomes_ — the way an operator does." Rudy Abitbol Founder · Human After All [Meet the founder →](https://humanafterall.ca/meet-the-founder/) FAQ ## Frequently asked _questions._ Common questions about B2B eCommerce, Shopify Plus, and Human After All. What is a B2B eCommerce agency?+ A B2B eCommerce agency helps wholesale distributors, manufacturers, and retailers build and optimize their online B2B sales channels. Services typically include platform implementation, ERP integration, product data management, and digital adoption strategy. Human After All is a B2B eCommerce agency founded in 2018 in Montreal, specializing in Shopify Plus B2B storefronts, Akeneo PIM implementations, and ERP integrations for manufacturers and distributors across the US, Canada, and France. [Learn more about us →](https://humanafterall.ca/about/) Why choose Shopify Plus for B2B?+ Shopify Plus is the leading platform for mid-market B2B eCommerce because it supports tiered pricing, net payment terms, company accounts, quote workflows, volume pricing, and multi-currency — all natively on one platform. It integrates with ERP systems (SAP, NetSuite, Microsoft Dynamics), PIM tools (Akeneo), and CRM platforms via direct apps or iPaaS connectors like Patchworks. Shopify Plus also offers checkout extensibility through Shopify Functions, making it ideal for complex B2B and hybrid B2B/B2C operations. [Explore Shopify Plus services →](https://humanafterall.ca/shopify-plus/) What's the difference between B2B and B2C eCommerce?+ B2B (business-to-business) eCommerce serves wholesale buyers, distributors, and corporate purchasers with features like volume pricing, custom catalogs, purchase-order workflows, net terms, and approval chains. B2C (business-to-consumer) eCommerce serves individual consumers with retail pricing and simpler checkout flows. Hybrid B2B/B2C combines both on a single Shopify Plus storefront with role-based experiences — consumers see retail prices while logged-in B2B buyers see negotiated pricing, custom catalogs, and company-specific payment terms. [See our strategy services →](https://humanafterall.ca/strategy-consulting/) How does PIM integration improve B2B operations?+ A PIM (Product Information Management) system like Akeneo centralizes all product data — descriptions, specifications, images, pricing, translations — into one source of truth. For B2B operations managing thousands of SKUs across multiple sales channels, PIM integration eliminates manual data entry errors, reduces time-to-market for new products by up to 60%, and ensures consistent product content across your Shopify Plus storefront, marketplaces, distributor portals, and print catalogs. Human After All is an Akeneo Partner Agency with enterprise PIM experience including Goodyear North America. [Explore Akeneo PIM services →](https://humanafterall.ca/akeneo/) What does an Akeneo implementation involve?+ An Akeneo PIM implementation typically spans 8-16 weeks and includes five phases: data model design (families, attributes, categories), data migration from spreadsheets or legacy PIM systems, enrichment workflow configuration, quality rules and completeness scoring, and integration with Shopify Plus, ERP, and marketplace channels. Human After All is an Akeneo Partner Agency and handles the full lifecycle — from initial data audit through go-live training and ongoing support. [See our Akeneo expertise →](https://humanafterall.ca/akeneo/) Let's talk ## Let's scope your _B2B build._ Tell us where you are — on Shopify Plus, migrating to it, or still deciding. We'll map the path and the sequence. No pressure to commit. [Book a discovery call →](https://humanafterall.ca/contact/) [See our work](https://humanafterall.ca/work/) Shopify Plus Partner · Akeneo Partner · Forbes Agency Council · [Montréal](https://humanafterall.ca/shopify-agency-montreal/) · [Miami](https://humanafterall.ca/shopify-agency-miami/) · [Paris](https://humanafterall.ca/shopify-agency-paris/)