--- title: "Le Blogue — Notes de terrain commerce B2B hebdomadaires | Human After All" description: "Notes de terrain commerce B2B hebdomadaires par Rudy Abitbol sur Substack. Perspective tranchante d'engagements actifs — Shopify Plus, Akeneo PIM, commerce IA, opérations." url: "https://humanafterall.ca/fr/insights/blogue/" language: "fr" updated: "Tue, 16 Jun 2026 13:58:21 GMT" markdown_index: "https://humanafterall.ca/api/md/index.md" --- [La Bibliothèque Intemporel](https://humanafterall.ca/fr/insights/bibliotheque/) [Le Blogue Substack](https://humanafterall.ca/fr/insights/blogue/) Depuis le Blogue EN DIRECT # Ce qu'on pense, _chaque semaine._ Notes de terrain d'engagements B2B actifs, diffusées en direct depuis Substack. Moins poli que la Bibliothèque, plus actuel. Abonnez-vous pour le recevoir par courriel. Infolettre ## Dans votre _boîte courriel._ Hebdomadaire. Gratuit. 1 700+ opérateurs B2B y sont abonnés. [S'abonner sur Substack →](https://b2becommerce.substack.com/) 16 articles [Voir sur Substack ↗](https://b2becommerce.substack.com/archive) [![My B2B eCommerce Maturity Model: 11 Levels, and How to Find Yours](https://substackcdn.com/image/fetch/$s_!bYi2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdc34c08f-bdf9-4244-ab2d-3ca4ec9c543b_4032x3024.jpeg) SUBSTACK BLOGUE 16 juin 2026 ### My B2B eCommerce Maturity Model: 11 Levels, and How to Find Yours Most distributors talk about B2B eCommerce like a light switch. You have it or you don’t. That framing is why so many transformation projects stall. B2B eCommerce isn’t a switch. It’s a climb, and the… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/my-b2b-ecommerce-maturity-model-11) [![The Hybrid Store: A Guide to Running B2B and B2C on One Admin](https://substackcdn.com/image/fetch/$s_!XDzz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91c74c64-3cbc-4eb3-bb19-a6d99dfc36e7_1450x1022.jpeg) SUBSTACK BLOGUE 3 juin 2026 ### The Hybrid Store: A Guide to Running B2B and B2C on One Admin You probably have more B2B demand than you think. The accounts emailing for a “bulk price.” The distributor who wants Net 30 instead of a card. The retailer asking for a standing reorder. Most DTC tea… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/the-hybrid-store-a-guide-to-running) [![B2B Online Chicago 2026: Four Sessions That Should Move Your Q3 Roadmap](https://substackcdn.com/image/fetch/$s_!15z4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ab02128-66d8-4bfb-b30e-56c3aea80813_3024x2360.jpeg) SUBSTACK BLOGUE 7 mai 2026 ### B2B Online Chicago 2026: Four Sessions That Should Move Your Q3 Roadmap Average time for a Schneider Electric employee to get a satisfactory output from their AI tools: 117 minutes. Average prompts to get there: 43. That number didn’t come from a pessimist. It came from t… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/b2b-online-chicago-2026-four-sessions) [![I ran a live GEO audit. Here’s what B2B distributors should actually look at.](https://substackcdn.com/image/fetch/$s_!iFz-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F294b3ab7-0819-4777-9237-b67d24812096_630x1149.png) SUBSTACK BLOGUE 27 avr. 2026 ### I ran a live GEO audit. Here’s what B2B distributors should actually look at. Every existing tool I tested was either a $400/month enterprise SEO platform with GEO features bolted on, or a free generic checker that scored your schema and called it a day. Useful work in both cas… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/i-ran-a-live-geo-audit-heres-what) [![GEO Is Not SEO With a New Name. ](https://substackcdn.com/image/fetch/$s_!i3hQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca3cd9fc-d78c-474a-86b2-b089aaaf666d_2816x1536.png) SUBSTACK BLOGUE 9 avr. 2026 ### GEO Is Not SEO With a New Name. Most B2B distributors I talk to are making three expensive mistakes with Generative Engine Optimization right now. And the agencies pitching them “GEO audits” are making it worse. When I started advis… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/geo-is-not-seo-with-a-new-name) [![Your B2B Catalog Is Invisible to AI. Here’s the Fix.](https://substackcdn.com/image/fetch/$s_!xTJB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3c48d83-37ce-4715-a5b2-4ba7c57c2ee1_2816x1536.png) SUBSTACK BLOGUE 25 mars 2026 ### Your B2B Catalog Is Invisible to AI. Here’s the Fix. Not because your products are worse. Because your platform can’t talk to AI agents. This week two things happened on the same day that every B2B distributor needs to understand. And almost nobody is c… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/your-b2b-catalog-is-invisible-to) [![Death of the Order Taker](https://substackcdn.com/image/fetch/$s_!GKQW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F346302e7-95ff-4ac5-a719-9e3215eb5836_1024x1536.png) SUBSTACK BLOGUE 16 mars 2026 ### Death of the Order Taker I just got back from Chicago. Two days at Master B2B MindShare, hosting two roundtables on aligning sales teams with eCommerce. The room was split almost perfectly in half. Companies that had cracked … Lire l'article → sur Substack](https://b2becommerce.substack.com/p/the-order-taker-is-dead) [![Silicon Valley Finally Noticed Industrial Distribution. Now What?](https://substackcdn.com/image/fetch/$s_!cRXu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff6bd9191-8694-4184-a632-4d86fd7210ff_977x829.png) SUBSTACK BLOGUE 20 févr. 2026 ### Silicon Valley Finally Noticed Industrial Distribution. Now What? A16z just put $1.1B behind an AI startup built for industrial distributors. That sentence alone would have been unthinkable two years ago. Industrial distribution was the last sector anyone in Silicon… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/silicon-valley-finally-noticed-industrial) [![I Gave an AI Agent My SSH Keys and Let It Code on a Live Site. ](https://substackcdn.com/image/fetch/$s_!NBuF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F436db970-b6f0-45ac-b917-c8448a45e71a_640x498.webp) SUBSTACK BLOGUE 2 févr. 2026 ### I Gave an AI Agent My SSH Keys and Let It Code on a Live Site. I didn’t expect the future of eCommerce operations to come from open-source. But here we are. Meet OpenClaw OpenClaw is an open-source AI agent that runs 24/7 on your computer. You message it on Whats… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/i-gave-an-ai-agent-my-ssh-keys-and) [![The B2B Market Has a $2 Trillion Secret ](https://substackcdn.com/image/fetch/$s_!k2d9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd6aef5a-03bb-4b39-8f41-e62165b0cd11_2816x1536.png) SUBSTACK BLOGUE 29 janv. 2026 ### The B2B Market Has a $2 Trillion Secret $15 trillion in US B2B sales. Sounds massive. But here’s what the headlines don’t tell you. The Real Breakdown 75% of digital B2B is EDI. Computer-to-computer. Automated POs between systems set up yea… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/the-b2b-market-has-a-2-trillion-secret) [![No, Your eCommerce Isn't Cannibalizing Phone Sales](https://substackcdn.com/image/fetch/$s_!gPAl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8325fc05-ac18-4136-961a-7ba4b3690fbb_2816x1536.png) SUBSTACK BLOGUE 27 janv. 2026 ### No, Your eCommerce Isn't Cannibalizing Phone Sales The most common objection I hear from CFOs about B2B eCommerce investment: “You’re just moving orders from the phone to the website. That’s not growth. That’s a channel shift.” I used to struggle to a… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/no-your-ecommerce-isnt-cannibalizing) [![B2B Buyers Will Switch Suppliers for a Better Digital Experience. ](https://substackcdn.com/image/fetch/$s_!qr6O!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abb22be-c86b-4521-9c5f-ea70edd0dbad_2816x1536.png) SUBSTACK BLOGUE 26 janv. 2026 ### B2B Buyers Will Switch Suppliers for a Better Digital Experience. 80% of B2B sales interactions now happen digitally. Not “expected to”—happening right now. And 73% of buyers straight-up prefer buying online over traditional methods. But here’s the stat that should … Lire l'article → sur Substack](https://b2becommerce.substack.com/p/b2b-buyers-will-switch-suppliers) [![Your AI Strategy Is Failing. Here’s the Fix No One Talks About.](https://substackcdn.com/image/fetch/$s_!LWJO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c3c4c5-fe30-43e7-8fdf-66a5b1247fc1_920x507.png) SUBSTACK BLOGUE 21 janv. 2026 ### Your AI Strategy Is Failing. Here’s the Fix No One Talks About. Here’s what I keep seeing when I walk into B2B distributors: the AI conversation starts with excitement and ends with the same problem. “Wait, why do we have three different descriptions for the same … Lire l'article → sur Substack](https://b2becommerce.substack.com/p/your-ai-strategy-is-failing-heres) [![AI Doesn't Verify. It Retrieves.](https://substackcdn.com/image/fetch/$s_!3LFl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9a0ad03c-f70e-4b60-9e9a-2ff7164b12dc_1100x600.png) SUBSTACK BLOGUE 15 janv. 2026 ### AI Doesn't Verify. It Retrieves. Ahrefs invented a fake luxury paperweight company called Xarumei last month. They built the website in an hour. AI-generated product photos. Absurd prices—$8,251 for a paperweight. A brand name that r… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/ai-doesnt-verify-it-retrieves) [![1P vs 3P on Amazon: What B2B Teams Miss](https://substackcdn.com/image/fetch/$s_!zSuB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9770fe4c-cc23-44bf-be08-563038a89a91_1280x720.png) SUBSTACK BLOGUE 12 janv. 2026 ### 1P vs 3P on Amazon: What B2B Teams Miss With Amazon Business pushing toward tens of billions in B2B GMV, manufacturers and distributors now face a harder question: not if they should be on Amazon, but how . At B2B Online in Atlanta, we took… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/1p-vs-3p-on-amazon-what-b2b-teams) [![2026's Biggest AI Challenge Isn't What You Think](https://substackcdn.com/image/fetch/$s_!XPTQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9fc5d7d-7ed2-4e53-9f21-d5274d4f1d4e_1280x720.png) SUBSTACK BLOGUE 12 janv. 2026 ### 2026's Biggest AI Challenge Isn't What You Think MIT dropped a stat last year that got everyone talking: 95% of generative AI pilots are failing. While everyone debated the number, a new survey of 200+ data and AI leaders uncovered something more us… Lire l'article → sur Substack](https://b2becommerce.substack.com/p/2026s-biggest-ai-challenge-isnt-what) [Voir l'archive complète sur Substack →](https://b2becommerce.substack.com/archive) [ Changer d'étagère ## Besoin d'une référence _intemporelle_? La Bibliothèque contient guides, rapports et articles éditoriaux conçus pour durer. Étiquetés par type — vous trouverez ce qui correspond au mandat que vous cadrez aujourd'hui. Ouvrir la Bibliothèque →](https://humanafterall.ca/fr/insights/bibliotheque/)