---
title: "Akeneo PIM Agency – Human After All"
description: "Akeneo Partner agency for B2B manufacturers and distributors. PIM implementation, data modeling, AI enrichment, and Shopify Plus integration."
url: "https://humanafterall.ca/akeneo/"
language: "en"
updated: "2026-07-13"
markdown_index: "https://humanafterall.ca/api/md/index.md"
---

Akeneo Partner Agency

![Akeneo](https://humanafterall.ca/images/akeneo/akeneo-logo.svg)

# Product Data That _Powers_ B2B & B2C Commerce

Human After All is a Montreal-based Akeneo Partner and Shopify Plus B2B agency that implements PIM for manufacturers and distributors. Most B2B catalogs are a mess — product data scattered across spreadsheets, ERPs, and shared drives, with no governance and no consistency. Akeneo PIM fixes that. We implement it, connect it to Shopify Plus, and structure your product data so it works for human buyers and AI purchasing agents alike.

[Discuss your PIM needs](https://humanafterall.ca/contact/)

Last updated: July 2026

![Akeneo Registered Partner certification badge](https://humanafterall.ca/images/akeneo/akeneo-registered-partner-badge.png)

## See Akeneo PIM in _Action_

One source of truth for product data—manage attributes, media, and channels from a single interface.

![Akeneo Data Quality Insights — track enrichment, spelling, images, and attribute labels to improve catalog quality.](https://humanafterall.ca/images/akeneo/data-quality-insights.png)

Akeneo Data Quality Insights — track enrichment, spelling, images, and attribute labels to improve catalog quality.

## Our _Certifications_

Human After All is an official Akeneo solution partner and Shopify Plus Partner—so you get PIM and eCommerce expertise in one team.

 [![Akeneo Partner](https://humanafterall.ca/images/2026/01/akeneo-ico-badge-Registered-partner-horizontal-white.webp)](https://www.akeneo.com/partners/ "Akeneo Partner")[![Shopify Plus Partner](https://humanafterall.ca/images/2025/04/ShopifyPlus.svg) ](https://www.shopify.com/plus/partners "Shopify Plus Partner")[![Patchworks Integration Partner](https://humanafterall.ca/images/2025/04/Shopify-partners.svg)](https://www.patchworks.com "Patchworks Integration Partner")

[See our full partner ecosystem →](https://humanafterall.ca/partners/)

## What do Human After All and Akeneo _deliver_ for your business?

We combine Akeneo PIM implementation with Shopify Plus storefronts and integrations—so product data flows from one source to every channel.

### _Single_ source of truth

One product catalog for web, marketplaces, B2B portals, and sales teams—no more spreadsheets or duplicate data.

### _Faster_ time to market

Launch new products and channels faster with centralized enrichment, workflows, and automated syndication.

### _Consistent_ experiences

Deliver the same quality product information everywhere your customers are—B2B and B2C.

### Shopify Plus _connected_

We connect Akeneo PIM to Shopify Plus through Patchworks iPaaS—with a pre-built Akeneo-Shopify connector for real-time product data sync—or build custom API integrations when your data model needs bespoke handling.

### _Scale_ and localize

Multi-country catalogs, localization, and governance so you can grow into new markets without data chaos.

## Why does product information management _matter_?

Without a PIM, product data lives in spreadsheets, ERP exports, and people's heads. Every channel gets a slightly different version. New products take weeks to launch because someone has to copy-paste specifications into five systems. Returns go up because the website says one thing and the spec sheet says another.

-   Single source of truth for product data — one catalog for web, B2B portals, marketplaces, and sales teams
-   Faster time to market — launch products and channels in days, not weeks
-   AI-ready product data — structured attributes that work for GEO, agentic commerce, and AI search
-   Digital asset management — images, PDFs, videos, and technical docs governed alongside product data
-   Multi-country catalogs with localization, governance, and channel-specific exports
-   Fewer returns and support tickets from inconsistent product information

## Akeneo services we _provide_

### _Implementation_ & integration

Akeneo setup, data model design, and integration with your ERP, DAM, and eCommerce platforms — including Shopify Plus via Patchworks iPaaS connector or custom API.

### PIM _strategy_ & data modeling

Attributes, families, product taxonomies, and enrichment workflows that scale with your catalog — designed for both B2B and B2C use cases.

### _Migration_ & enrichment

Move data from legacy PIMs, spreadsheets, or ERPs. Cleanse, normalize, and enrich so Akeneo becomes the foundation for all channels.

### Digital _asset_ management

Images, technical PDFs, videos, and compliance documents — governed alongside product data with tagging, versioning, and channel-specific distribution rules.

### AI-powered _content_ generation

Generate product descriptions, fill attribute gaps, and improve data quality at scale using AI within Akeneo. Human review gates maintain accuracy while accelerating time-to-market by up to 40%.

### Training & _change_ management

Enable your teams to maintain and extend product data long-term. Your team should run the PIM without calling us.

## How does AI-powered _enrichment_ work?

We deploy AI within Akeneo to accelerate catalog enrichment — generating product descriptions, completing attribute gaps, and improving data quality at scale. On a recent enterprise implementation, AI-powered enrichment reduced time-to-market by 40%. This is a core part of our [AI-powered commerce](https://humanafterall.ca/ai-commerce/) approach.

AI enrichment isn't a replacement for human governance. It's an accelerant. We set up the AI workflows alongside manual review gates so your team moves faster without sacrificing accuracy.

Our Akeneo implementations are led by [Rudy Abitbol](https://humanafterall.ca/meet-the-founder/), an Akeneo Foundation Certified consultant who delivered the Goodyear North American PIM implementation.

Case study

## Akeneo PIM in Action

[

![GOODYEAR](https://humanafterall.ca/images/2025/04/goodyear/goodyear-card.webp)

Enterprise · Akeneo PIM · Product Data Governance

### GOODYEAR

How a global tire manufacturer brought product data under control across North America with an enterprise Akeneo PIM implementation.

Read the case study →

](https://humanafterall.ca/work/goodyear/)

## Product Data as _AI Infrastructure_

Your product data isn't just powering your website anymore. AI agents and search engines are using it to make purchasing recommendations and complete transactions on behalf of buyers.

Generative Engine Optimization (GEO) starts with your PIM. If your product attributes are incomplete, your descriptions are generic, and your specifications aren't machine-readable — your products are invisible to AI purchasing systems. We structure your Akeneo implementation so your catalog works for both human buyers and the AI agents that are increasingly making decisions for them.

## Akeneo + Shopify Plus: we do _both_

Many agencies do PIM or eCommerce, not both. We implement Akeneo and build the Shopify Plus storefronts that consume it—same team, aligned data model, and a single roadmap for your product experience.

We build [Shopify Plus](https://humanafterall.ca/shopify-plus/) storefronts that consume Akeneo—same team, aligned data model.

[Talk to us about PIM](https://humanafterall.ca/contact/) [Platform integrations](https://humanafterall.ca/platform-integration/)

## What our clients _say_

Verified reviews on Clutch — 4.7/5 from B2B and eCommerce clients.

> "Human After All understands and adapts to our market needs, which isn't easy to do."
> 
> — Fred Hunter, Operation Director, DTD 2009

> "They were very agile with all of the changes we made through the mandate."
> 
> — Director, Business Consulting Firm

> "Human After All's technical expertise and solution-oriented mindset have been strong throughout the project."
> 
> — Jérémie Gougoux, Director of Operations, Husky Boutique

[Read all reviews on Clutch](https://clutch.co/profile/human-after-all)

## _Learn_ more about Akeneo

Akeneo Product Cloud powers product experiences for brands and retailers worldwide. Explore the platform, customer stories, and ROI benchmarks.

[Visit Akeneo website](https://www.akeneo.com)

[![Product data across channels](https://humanafterall.ca/images/2025/04/product-visual.png)](https://www.akeneo.com)

## What This Means for Your Business

-   **Eliminate product data errors** Single source of truth for specs, descriptions, images, and translations — critical for [manufacturers with complex catalogs](https://humanafterall.ca/industries/manufacturers/).
-   **Reduce time-to-market by up to 60%** Automated enrichment workflows replace manual spreadsheet updates.
-   **Power AI-driven product discovery** Clean, structured data feeds AI search, recommendations, and agentic commerce.
-   **Distribute to every channel from one hub** Shopify, marketplaces, print catalogs, and ERP all pull from Akeneo — connected through our [platform integration](https://humanafterall.ca/platform-integration/) services.

## Frequently asked questions

What is Akeneo PIM?

Akeneo is a Product Information Management (PIM) system that centralizes product data — attributes, descriptions, specifications, images, and localized content — into a single source of truth, then syndicates it to your eCommerce platform, marketplaces, print catalogs, ERP, and sales tools. Instead of product data scattered across spreadsheets, ERP exports, and shared drives, every channel pulls the same governed, complete record. Akeneo also manages digital assets — technical PDFs, videos, compliance documents — alongside the product data they belong to. Human After All is an Akeneo Partner based in Montreal: we design the data model, enrichment workflows, and channel exports, and we connect Akeneo to Shopify Plus through the Patchworks iPaaS connector or custom APIs. Our largest engagement to date modeled Goodyear’s North American tire catalog — thousands of SKUs with fitment data, performance ratings, and regional certifications — all governed inside Akeneo.

How long does an Akeneo implementation take?

A standard mid-market Akeneo implementation takes 8–16 weeks, depending on catalog complexity, the number of channels you syndicate to, and how much data migration and cleansing your current sources need. Enterprise implementations — complex data models, multiple stakeholder groups, multi-market localization — run longer, often six months or more. The sequence matters more than the calendar: we phase implementations so a working PIM with your core families and attributes goes live early, then enrichment, digital assets, and additional channels layer in progressively. The biggest schedule variable is rarely the software — it is the state of your existing product data and how quickly your team can make governance decisions about what “complete” means for each product family. As an Akeneo Partner that also builds Shopify Plus storefronts, we plan the PIM rollout and the commerce integration as one roadmap rather than two disconnected projects.

What is AI product data enrichment?

AI-powered enrichment uses generative AI inside Akeneo to write product descriptions, complete missing attribute values, and improve data quality at scale — turning weeks of manual copy-paste enrichment into a governed, reviewable workflow. It matters because catalog completeness is usually the bottleneck between buying a PIM and getting value from it. On a recent enterprise implementation, AI-powered enrichment reduced time-to-market by 40%. The critical design decision is governance: AI is an accelerant, not a replacement for human judgment, so we configure the AI workflows alongside manual review gates and completeness rules — your team approves what ships, and quality standards are enforced by the system rather than by individual discipline. Well-enriched, structured data pays twice: it powers your storefronts and marketplaces today, and it makes your catalog machine-readable for the AI search and agentic commerce channels that increasingly influence B2B buying.

Does Akeneo handle digital asset management (DAM)?

Yes. Akeneo manages digital assets — product images, technical PDFs, videos, spec sheets, and compliance documents — alongside the product records they belong to. Assets are tagged, versioned, and distributed to channels under the same governance rules as your product attributes, so the correct safety data sheet or installation guide travels with the product to your storefront, marketplaces, and dealer portals automatically. For most mid-market catalogs, this built-in asset management eliminates the need for a separate DAM platform — one less system to integrate, license, and keep synchronized. In our Akeneo implementations for manufacturers and distributors, we model the asset families, define channel-specific distribution rules, and connect the output to Shopify Plus so images and documents publish together with the product data. If you already run a dedicated DAM, Akeneo integrates with it — but most of our clients consolidate instead.

Why does product data matter for AI and agentic commerce?

AI purchasing agents — Google’s Universal Commerce Protocol (UCP), ChatGPT shopping, Copilot Checkout — evaluate products through structured attributes, not marketing copy. If your specifications are incomplete, your descriptions generic, or your formats not machine-readable, your products are effectively invisible to AI-driven search and purchasing. A well-structured PIM is the foundation of Generative Engine Optimization (GEO): complete attributes, consistent entities, and channel-ready exports are exactly what language models and shopping agents consume. This shift is already live — Shopify’s Agentic Storefronts let merchants sell inside ChatGPT, Gemini, and Copilot, and what surfaces there is a direct function of product data quality. We structure Akeneo implementations so the same governed catalog serves human buyers on your storefront and the AI agents increasingly making decisions for them — the approach behind our Goodyear PIM work, where thousands of tire SKUs were modeled with machine-readable specifications.
