--- title: "About Human After All — B2B commerce partner for manufacturers & distributors" description: "Operator-led B2B eCommerce agency for manufacturers and distributors. Shopify Plus, Akeneo PIM, ERP integration, and AI-first commerce — built by people who have run these operations from the inside." url: "https://humanafterall.ca/about/" language: "en" markdown_index: "https://humanafterall.ca/api/md/index.md" --- About · Human After All # The B2B commerce partner for _manufacturers and distributors._ We help you grow B2B revenue as buying moves to self-serve, digital, and AI. Most B2B sellers built their business on reps and relationships. We help them keep that relationship — and the margin that comes with it — as the first sales call quietly shifts from a phone call to a search box, and increasingly to an AI agent that decides which supplier makes the shortlist before a human is ever involved. [Book a conversation →](https://humanafterall.ca/contact/) Operators, not integrators. Search · Agent · Shortlist BUYER QUERY "Industrial gaskets, NSF-61 certified, ships in 5 days, net 30 terms" AI AGENT · UCP / CHATGPT / GEMINI Reading product feeds · matching attributes · scoring suppliers SHORTLIST · 3 SUPPLIERS 01Your brand Chosen 02Competitor 03Competitor * * * The premise ## We've been on your side of _the table._ Most B2B eCommerce agencies have only ever worked on the agency side. We haven't. Human After All was founded by a senior commerce leader who **ran these operations from the inside** — managing teams, P&Ls, ERP integrations, and the organizational change that decides whether a digital channel actually gets adopted or quietly dies. That's the difference you feel in every engagement. We don't recommend platforms from a deck. We've implemented them in production, connected them to the ERP, and **sat in the room when the CFO asked why the numbers didn't match.** We scope, build, and deliver like people who have sat where you sit — because we have. The same project, two views Time → Agency side · Scope · Launch Pitch Scope Build Launch Train Adopt P&L HUMAN AFTER ALL · BOTH SPANS Operator side · Build · ROI Pitch Scope Build Launch Train Adopt P&L Most agencies hand off at launch. We've sat in the seat where adoption decides ROI — which is why we never leave the table at hand-off. * * * What we do ## Operator-led. _AI-first._ admin.shopify.com One admin Orders1,284 today Companies (B2B)47 · net 30 / 60 Customers (DTC)12.4k accounts Price lists8 negotiated Catalogs12 segmented Inventory3 locations 01 ### Shopify Plus B2B Implementation, configuration, and the operational decisions that determine whether a wholesale store ships revenue or overhead. Company accounts, customer-specific pricing, net terms, and the checkout logic B2B actually runs on. PIM · SKU 04812 ENRICHED Material**316 stainless** Spec**NSF-61 certified** Pricing**Tiered · Net 30** Shopify B2B Your ERP Marketplace One source · in sync · no re-keying 02 ### Akeneo PIM & ERP integration Catalog architecture, attribute strategy, and the integration plumbing that lets your ERP speak fluent Shopify — orders, inventory, and pricing in sync, with no one re-keying data by hand. Agentic surfaces ChatGPT Gemini Copilot UCP GEO 01 · Buyer intent "5 cases · net 30 · 5-day ship" ↓ 02 · Agent reads your catalog Attributes · pricing · stock · terms ↓ 03 · Agent transacts Instant Checkout · UCP · agentic API 03 ### AI-first commerce GEO, agentic-checkout readiness, and the product-data infrastructure for the AI commerce layer. Not bolted on after launch — built into how every engagement is scoped from day one. * * * How we deliver ## Built to _operate._ We don't launch and leave. We build platforms your team can actually run — self-serve B2B portals, autonomous pricing, dashboards that surface the answer before anyone asks the question. **Our engagements are built so your team can run the system — with us in your corner long after launch.** The technology is the easy part. The organizational change is where most projects succeed or fail — so that's where we start. Engagement arc Project timeline → Wk 1 Wk 4 Wk 8 Wk 12 Wk 16+ 01 Scope Strategy & org. design first. 02 Build Implement on Shopify + Akeneo + ERP. 03 Operate You run it. We stay on call. ∞ HAA stays in your corner Ongoing · on call · monthly You operate. We stay in your corner. * * * Proof ## Results, not _promises._ SEG · 01 Consumers SEG · 02 Schools SEG · 03 Enterprise SEG · 04 Corporate spend Husky Boutique · Shopify Plus B2B ### Four buyer experiences. One platform. Four distinct buyer experiences on one Shopify Plus build — consumers, schools, enterprise multi-location, and corporate spend programs — replacing a one-size-fits-all custom system, with ERP integration and self-serve ordering. Y1 Y2 Y3 Y4 4 YRS · DOUBLE-DIGIT Lumen (part of Sonepar) · Operator history ### Four years. Double-digit growth. Four consecutive years of double-digit online growth at Lumen, part of Sonepar — one of the world's largest electrical distribution groups. Digital became the default B2B ordering channel — the operator track record Human After All is built on. PIM · Attributes NORTH AMERICA 3,000+ SKUS · GOVERNED Goodyear · Akeneo PIM ### Catalog at North-American scale. Enterprise Akeneo PIM implementation for Goodyear across North America — product-data governance and catalog architecture across thousands of SKUs. * * * ![Rudy Abitbol, Founder of Human After All](https://humanafterall.ca/images/2026/05/rudy-founder.jpeg) The founder ### Rudy Abitbol — _Founder._ Rudy founded Human After All after running B2B commerce from the inside as a senior commerce leader at manufacturers and distributors — delivering **52% B2B sales growth as an operator** and **four consecutive years of double-digit online growth** at a national distributor. He's a Forbes Agency Council member, a MasterB2B Nexus Executive Advisor, and an international B2B commerce speaker. He keeps that edge current — completing Anthropic's official Claude and AI fluency training, and building with these tools daily across client engagements. 18+ years operating B2B commerce 52% B2B sales growth (as operator) 4 yrs consecutive double-digit growth $8M digital budgets managed 40+ people led [More about Rudy →](https://humanafterall.ca/meet-the-founder/) * * * Let's talk ## No pitch deck. _Just a conversation._ Bring us your B2B commerce challenge and we'll tell you straight whether we're the right operators to solve it. [Book a conversation →](https://humanafterall.ca/contact/)